Turn crisis into opportunity.

Editor’s note: This article is from the WeChat public account “李 柠檬” (ID: imslimeng ), Author Li Meng, founder of IMS.

In a very period of time, someone gave me a good suggestion: Don’t watch the news for more than 30 minutes. You are to grasp the necessary information, not those consumers who are pessimistic and panic.

The epidemic is developing, but it will eventually be contained and eliminated. This is very certain, no doubt.

Some people think that the boss is particularly upset now that it is a cold winter. The restaurant cannot be opened, the factory cannot be full, and the business is much less, but the rent, taxes, employee salaries, and financial costs are rigid. The bosses are forced to face a bottomless pit.

The business district is deserted, and the manufacturing industry is bound to suffer. Then, logistics, e-commerce, and various service industries are not immune.

Everyone is suffering, and widespread psychological shock may be more likely to trigger a systemic economic winter. Under the avalanche, no snowflake is innocent.

Special period is your company's stress test

These are facts, but they are all partial facts.

Have you thought about it: The economic winter now will be a great opportunity for you to complete a counterattack.

I want to say, in the winter, can you first seize the positive and favorable factors and use your micro efforts to offset the impact of the macro environment.

Churchill said, “Don’t waste a good crisis.” Maybe this is a turning point for you to stand out and outperform the market.

For example, will commercial banks release more flexible microfinance services? Can online remote work greatly reduce the cost of business operations? Can the education and entertainment industries operate more online?

External environmental pressures will force all industries to explore more flexible and efficient business models.

01 This epidemic situation is a stress test for many companies

This outbreak can be regarded as a stress test for many companies.

If some SMEs and startups are afraid that they will not be able to start work in time, they will have to pay wages, which will increase costs. This has shown that a considerable part of these enterprises are supported by simple low labor costs