New variables, new species

Editor’s note: This article comes from WeChat public account “Entertainment industry” a> (ID: yulechanye), author variable.

Take the outbreak of the vibrato in the Spring Festival in 2018 as the demarcation point. It has been two years since then. In the past two years, the weight of short videos in information carrying and dissemination has entered an indispensable position in the content market. Take a cup of crickets, occupy a mountain corner, and the killings never stop.

Tencent is the one with the most sufficient arms in this slaughter. Restart WeChat, incubate yoo videos, hot pot videos … WeChat not only opened the entrance for WeChat, but also ended in person and launched the “Look at Short Video” Programs, moment videos, and more. But without exception, there was no victory.

In the 2020 WeChat Open Class Pro, Zhang Xiaolong said, “Compared to the public account, we lack a carrier that everyone can create. Because we cannot require everyone to write articles every day.”

He emphasized that the short content of WeChat has always been our direction. If it goes well, we may see you in the near future. After all, expression is a natural need for everyone.

WeChat

On January 22, WeChat ’s short content “Video ID” opened a beta. More and more users can see the existence of “Video ID” on the WeChat discovery page. Faced with MAU’s over 1.1 billion WeChat bets on short videos, the outside world will habitually raise a question whether it will change the current situation. Judging from the internal testing status of the video number, this answer may show a clearer trend in the second half of the year. Before that, the video number still needs to think about many issues.

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In the official introduction, the video number is a platform for everyone to record and create. It is also a window to understand others and the world. Institutions and individuals can add video numbers, use videos within 1 minute, or 9 pictures or less, to create creativity anytime, anywhere, and share life and the world with more people. Here, you can also find more interesting people and content, follow the video owner who is interested, like, comment, and interact, you can also forward to the circle of friends, chat scenes, and share what you see here with friends.

From the point of view of the product itself, in the presentation form, the video number has adopted the vibrato and fast hand neutralization.