But don’t underestimate these “urban diseases”
Severe cervical pain, backache and leg pain have become an annoyance for more and more people, especially annoying mobile phone families, white-collar workers and middle-aged and elderly people. Don’t underestimate these “urban diseases”, if not treated in time, severe conditions can cause limb numbness and even paralysis.
The current background is that a large number of studies have shown that this chronic disease can be treated with sports rehabilitation and physical therapy. However, due to financial pressure and other reasons, existing hospitals cannot meet this complicated task.
As a result, people who could recover from physiotherapy directly took painkillers or had surgery. Such overtreatment is not effective and often costs more.
Hinge Health, a San Francisco startup, hopes to use technology and data to reverse this situation and provide a digital solution for chronic musculoskeletal diseases (MSK) such as back and joint pain.
Image from Hinge Health official website
How does Hinge Health work? Users receive a sensor strip to detect motion, and a tablet for rehabilitation teaching. After entering the body information, the platform will customize daily health guidance for the user, and teach the user to do the corresponding actions. The induction belt can detect whether the action is in place and can provide physical therapy remotely.
Hinge Health helps users achieve sports and behavioral therapy through wearable devices and software. The platform can now treat diseases including cervical spondylosis, lumbar disease and chronic arthritis.
The company says that Hinge Health ’s clinical team is 10 times larger than other competitors, most of which are health coaches across the United States, whose tasks arePatients are proactively supported based on Hinge data.
Hinge Health CEO and co-founder Daniel Perez said: “Hinge Health has helped 69% of its users achieve ‘significant pain relief’, which has provided a 3-4x return on investment for our business Rate. “
The company’s sales model is B2B2C, which is mainly sold to corporate employers, medical insurance, hospitals and other B-ends. “In the medical field, although the purchasing decision is usually made by the B-end, the end user is the C-end, a patient who decides whether to participate. Earlier, we realized that we need to focus on the perspective of the enterprise and end users Focus on customer service. This strategy has paid off. Not only has our corporate account tripled in six months, but we have also maintained a 100% customer retention rate. “