The article is from WeChat public account: Rui Company (ID: shangjiezz) , author: Zhou Huixian, Daixi Chun

Rapid comment: The epidemic siege, supermarkets have become the lifeline for consumers to survive, a battle against the clock, defending the supermarket from the hands of the virus is at stake!

Unexpectedly, “shopping in the supermarket” is now a worry.

During the Spring Festival this year, a new type of coronavirus raged, and an epidemic that spread across the country disrupted people’s normal lives. The situation is grim, and staying home is the best way to fight the epidemic. Therefore, the “house” economy came into being.

The major business districts have closed their doors, leaving only a small number of retail channels, such as supermarkets, to supply people’s living supplies. With consumers swarming to stock up and place orders online, major supermarkets face multiple tests such as procurement and stocking, distribution supply, and offline protection. How can I keep the order steady when the order comes like a snow flake?

A tough supermarket defense battle begins immediately.

Chain store replenishment increased from 2 to 5 times a day

With an order, military trucks are dispatched to continue the daily routine for Wuhan residents in the severely affected area.The “lifeblood” of life.

On February 2nd, in order to fight the epidemic, the troops stationed in Hubei dispatched 50 military trucks to transfer more than 200 tons of living materials from the major distribution centers in Wuhan to the three towns of Wuhan to supply major supermarkets to protect the lives of Wuhan citizens.

In fact, as early as the day before, the capacity support team has begun to assemble, using 130 military trucks and more than 260 officers and soldiers, to start a lively chapter for the life support campaign of Wuhan citizens.

Under this battle, some traditional supermarkets did not dare to slacken in this battle: Science every link and scrutinize every detail.

In recent days, reporters from Business have learned at some supermarket sites that all staff members have put on a complete set of protective equipment and strictly controlled the gates of the supermarket. They are wearing protective masks and using temperature measuring guns for every citizen who consumes at the scene. Take a body temperature and urge every consumer who comes in to wear a mask. In the epidemic situation, most people must live at home. The flow of people in supermarkets is far lower than before, but the daily life on the shelves of people’s livelihood is similar.

A supermarket staff told the “Business” reporter that during the epidemic, people had a reduced awareness of going out, so consumers bought more than usual, but there was no snap-up. At present, citizens buy more products such as instant noodles, vegetables, rice, flour, water, quick-frozen foods, disinfection products, etc. Supermarkets have strengthened order replenishment and distribution in these categories.

A survey from the “Business” reporter learned that large supermarkets have a complete set of fresh produce supply chain and origin distribution system. Therefore, large supermarkets can solve the supply problem by periodically stabilizing orders, and at the same time can Ensure stable prices for most fresh vegetables and fruits.

In order to protect people ’s livelihood products, some of the front-line purchasers of large commercial supermarkets stopped their vacations, returned to the origin and wholesale markets to start a comprehensive search mode, and even some purchasers went abroad to order safe sources of supply. A multi-pronged approach, the supply of fruits and vegetables in a chain supermarket reachedWith 10 times the amount on weekdays, the replenishment frequency increased from 2 times to 5 times a day.

But for some small business supermarkets, there is no warmth in the Spring Festival.

Unlike large-scale supermarkets, most small-scale supermarkets have been ruthlessly lost to cash flow and supporting facilities again. Most of their fresh produce stalls are sublet or joint ventures. In addition, the supply chain is extremely vulnerable to epidemics Instability. In order to ensure the cost, most of these merchants have adopted price increases in the hope that they can survive the winter.

Affected by multiple factors, “Business” reporters learned that many small business supermarkets chose to suspend business. In this supply test under the epidemic, they withdrew from a difficult fight.

The brother who receives 40 courier orders per day is still not enough

Some people say that the SARS epidemic in 2003 helped a number of e-commerce platforms such as Alibaba and Jingdong. Today, 17 years later, it is also facing a severe epidemic situation. The rapid development of new businesses has made it more convenient and worry-free for people to have “no choice”.

At present, many consumers choose to place orders on their mobile phones and use the online platform to purchase daily necessities of life, thereby reducing the frequency of person-to-person contact. After placing the order, the courier brother will deliver the goods to the gatekeeper of the community, and the consumer only needs to go to the designated place to pick it up next floor.

A takeaway brother said in an interview, About one week ago, he received an average of 40 orders a day from the supermarket, which is five times as many as before.

A set of data from Suning Tesco shows that its platform traffic increased by more than 50% year-on-year during the Spring Festival, and its online supermarket business also doubled. Among them, the sales of push customers increased rapidly during the Spring Festival, and more than 1/3 of the customers who placed orders were new users.

The upgrade of technology and model provides reference answers for the retail industry examination in the epidemic, but the sudden test has taken more unprepared traditional supermarkets.

Because this new coronavirus epidemic occurred during the Spring Festival, there was not enough staff to dispatch, and even if a large number of orders were in stock, they could not be delivered. The platform often showed that “the delivery staff was full.” Even if postponed to the next day, there are still no delivery staff.

At this time, many people began to yearn for the “unmanned delivery” service: people sit at home and “goods” come from the sky. We ca n’t help but ask, under the predicament caused by the pneumonia-like epidemic, the new retail format has been brewing unmanned delivery services for many years.Do you have a chance to show your skills?

In the final analysis, a new pneumonia epidemic exposed problems at the end of logistics distribution: such as automatic access systems, automatic picking shelves, and automatic conveying equipment have been widely used in warehouse logistics systems. But in the “last mile”, we still cannot get rid of our dependence on manpower. Although the intelligent express cabinet has replaced part of the work of the courier to a certain extent, the last 300 meters is still a blank area not covered by technology.

At the time of the SARS outbreak 17 years ago, people surrounded by the virus had no new retail option at all. However, today, when everyone’s life is more or less transformed and touched by new consumption methods, the ascendant platforms have dropped the chain in the final link.

A real test of real swords and guns has arrived. They are supply chain coordination, rider distribution, commodity price control, and after-sales service. At this time, the more prominent the problem, the greater the opportunity.

By borrowing the forecast of Suning Institute of Finance, New pneumonia may be an opportunity for the accelerated development of unmanned distribution.

People’s livelihood products can replace the New Year’s products into the C stall of the Spring Festival

When the tide is surging, no one is an island. Especially under the current epidemic, the economy affects the whole body, and it is impossible for each industry to stand alone, and all industries are forced to form a collective risk sharing.

The retail industry is even more so. It has a complicated industrial chain, many upstream and downstream extension links, detailed division of labor, and the industry has higher requirements for collaboration than other industries. Therefore, facing the sudden situation of the epidemic situation, it is not only a test for each enterprise, but also a comprehensive assessment of the survival and self-rescue ability of an industry.

Generally speaking, during the Spring Festival, the products of the “New Year’s Avenue” of major supermarkets are hot-selling, and the profit margin is higher than that of people’s livelihood products. However, due to the epidemic situation, supermarkets are under pressure to clear stocks. This part of the goods can be dismantled and then dismantled. Promotion plan. Supermarkets use this to reduce the inventory pressure and speed up the return of funds.

Under special circumstances this year, demand for people’s livelihood products has increased sharply, and major supermarkets have suddenly faced pressure for stocking and deployment. More prominent is the normal supply and distribution of fresh and other categories.

The reporter learned that including RT-Mart and Wal-MartEach of the large chain supermarkets makes emergency overall adjustments to the product structure. At the same time, according to the different consumption preferences of the communities around the supermarket location, it provides targeted adaptation and supply. Loss of similar products. “A relevant person in the purchasing department of a supermarket said in an interview that this is a test of the emergency handling ability of the supermarket operation management.

In addition, some supermarket chains provide psychological counseling to employees in a timely manner in response to the special situation this year, and through measures such as the organization of epidemic supervision teams, ensure the enthusiasm of employees and the smooth advancement of staff scheduling.

“The more important the corporate culture is to promote the healthy development of enterprises at critical moments.” A relevant person in charge of the chain store supermarket told the “Business” reporter. During the Spring Festival this year, affected by the epidemic, Nianweier was swallowed up by the virus stiffly, but there are always retrogrades who defend the few years left for us. This is the existence of front-line supermarket workers.

A front-line employee working at RT-Mart has told reporters that their business hours are from 9 am to 10 pm, and there has been little change from before the epidemic. “The supermarket manages 3 meals a day, and the protective measures are well done. I am willing to stick to the front line. This is nothing.”

Supermarket workers are at risk of being infected by the virus, reaching a large number of customers every day, and many of them are potential virus carriers. Supermarket workers are overcoming difficulties and doing their best to protect the supply of goods, stabilize prices, and stabilize the market. All their efforts are adhered to, and are the details of protecting the people’s livelihood needs and living supplies.

No winter is insurmountable, and no spring is not coming.

I believe that the pace of spring in the retail industry is coming to us.

Copyright: The copyright belongs to the original author and his original platform. The article is an independent opinion of the author and does not represent the platform’s position.

The article is from WeChat public account: Sharp Company (ID: shangjiezz) , Author: Zhouhui Xian, Dai Xichun