Two weeks after the launch, the platform has reached 100,000+
Virtual fittings are often generated in the e-commerce scene. Users rely on virtual models to observe the effects of clothing and ultimately make purchasing decisions. The business of virtual clothing fitting platforms represented by Haobuyi is to cooperate with e-commerce platforms such as Taobao and Tmall, with final merchandise sales as the main profit indicator. However, with the emergence of various virtual live broadcasts and virtual social forms, virtual images have more landing scenes. The virtual avatar based on avatar also has a new gameplay. Recently came into contact with a startup company, whose main product “Honey App” is a platform that focuses on users’ virtual fitting experience.
Honey App is a subsidiary of Shandong Yashe Information Technology Co., Ltd. The company has independently developed a three-dimensional virtual fitting system, which uses 3D machine modeling to complete the transformation of clothes on the shelf from 2D to 3D. It can make 1,000 3D virtual clothes per day. / span> . Users upload their personal headshots to generate virtual facial images, and then select various body parameters to create exclusive virtual models to try on various virtual clothes.
Honey App Virtual Fitting Sample Picture
Similar to other virtual fitting software, “Honey App” also has an e-commerce business, and all of its shelves have physical sales. On the platform, clothing categories include Hanfu and all kinds of light luxury clothing, of which Hanfu accounts for 80%. Founder Fan Yugang said that the original intention of Mi Hi was to provide a virtual fitting tool for the niche clothing market with low purchase frequency and high unit price, such as Hanfu. On the other hand, for Hanfu enthusiasts, taking pictures is one of their core needs for buying Hanfu, and virtual fitting is exactly what they need. Therefore, compared to e-commerce sales, the service experience of virtual fitting is more concerned by the team.
The reason why the founding team chose Hanfu is that besides the need for Hanfu virtual fitting, the high growth rate and high discussion of Hanfu are also the main considerations. According to statisticsIn 2019, the number of Hanfu enthusiasts reached 3.561 million, a year-on-year increase of 74.4%. On the Taobao platform, Hanfu’s turnover in 2019 exceeded 2 billion yuan, with an average annual growth rate of 150%. Hanfu has also maintained a high degree of discussion on social media. The number of topics related to Hanfu on Douyin is nearly 200, and 895,000 popular Hanfu videos have been played a total of 24.84 billion times. On Weibo, the number of Hanfu topics discussed was 3.446 million and the reading was 2.76 billion.
According to the founder Fan Yugang, The high popularity of Hanfu has also significantly reduced the difficulty of getting customers in the early stage. Since its launch, Mi Hi has only launched a small number of ads on platforms such as Douyin, and most of its users have been obtained through social fission and other methods. The founder Fan Yugang told that since the launch of the Mi Hi App on January 21 this year, users have reached 25,000, and about 2,000 new users are added every day. Among them, the daily life of users reached 40%, and the retention filter the next day was 70%.
The virtual fitting service of the platform is mainly profitable through two methods: monthly membership subscription and single-item trial payment. The trial production price of each piece is about 10 yuan, and the membership fee is 18.8 yuan per month. At present, the user’s paid conversion rate is more than 20%. The platform is running online in two weeks has exceeded 10 Ten thousand yuan, of which 90% of virtual fitting income.
On the clothing supply side, Mi He mainly cooperates with manufacturers and channel dealers, as well as some proprietary products. Users can also customize exclusive products according to personal preferences.
Fan Yugang, the founder of Mi Hi, is a serial entrepreneur. He has founded a convergent payment project, Jitu Gold Service, and currently operates an AI technology open platform, providing developers and enterprise users with SDKs and API interfaces for AI application development. , Specifically can achieve face recognition, AR beauty and makeup and other functions. The 3D modeling technology of Mi Hi App is derived from this platform.
According to Fan Yugang, “Honey App” currently has less than 100 SKUs, and the new frequency is normally once a week. Next, Mi Hi will continue to add more SKUs, and will gradually use new media marketing and other methods to expand the user base. The company’s angel round of financing is ongoing.