“Killing me will make me stronger.”
Editor’s note: This article comes from the WeChat public account “ deep sound “(ID: deep-echo), author: Hong-key. The original title, “Closed Stores, Losses, Survival Is Difficult … How Can the Catering Industry in the Blood Seek Hope?” 》
Core points
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The catering industry ’s labor costs and store rents account for 30% or more of revenue. During the outage due to the epidemic, these two costs brought tremendous pressure to the enterprise.
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Under the epidemic, a blind spot for the development of the catering industry is exposed: insufficient attention is paid to online, and there is less coordination between upstream and downstream and industry.
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Throttling can only provide short-term relief. The self-iteration of the industry is the key to breaking through the dilemma.
The catering industry leader, Haidilao, consumes about 150 yuan per capita. Among the costs to be covered by countless 150 yuan revenues, in addition to raw materials, it accounts for nearly 30% of manpower and rents. One. This is the typical cost structure of a restaurant business.
When the store is closed, the purchase of raw materials can be suspended, but the labor and rental costs cannot be avoided. Under the current pneumonia epidemic, the business model of the catering industry is facing great challenges.
After combing the financial reports of listed restaurant companies such as Haidilao and Xiabuxiabu, Shenshen found that manpower and rent accounted for 30% of their income, which is more cost-effective. At the level of listed companies, SMEs with a “poor family base” will only get harder.
Crisis At present, the industry is struggling to save itself. Some restaurants sell their food online to digest their inventories. Some restaurants also use their own supply chain and logistics advantages to help residents purchase and increase their own income.
In the epidemic, there is a strong demand for vegetables in the community, and the restaurant chain Yunhai Cuisine participates in the sale of convenient vegetables
At the same time, the government and real estate developers have successively introduced assistance policies, hoping to help enterprises overcome difficulties through various measures.
People who are helping themselves and seeking outside help
The catering industry ’s labor costs and store rents account for 30% or more of revenue. During the outage due to the epidemic, these two costs brought tremendous pressure to the enterprise.
Under the epidemic, a blind spot for the development of the catering industry is exposed: insufficient attention is paid to online, and there is less coordination between upstream and downstream and industry.
Throttling can only provide short-term relief. The self-iteration of the industry is the key to breaking through the dilemma.
The catering industry leader, Haidilao, consumes about 150 yuan per capita. Among the costs to be covered by countless 150 yuan revenues, in addition to raw materials, it accounts for nearly 30% of manpower and rents. One. This is the typical cost structure of a restaurant business.
When the store is closed, the purchase of raw materials can be suspended, but the labor and rental costs cannot be avoided. Under the current pneumonia epidemic, the business model of the catering industry is facing great challenges.
After combing the financial reports of listed restaurant companies such as Haidilao and Xiabuxiabu, Shenshen found that manpower and rent accounted for 30% of their income, which is more cost-effective. At the level of listed companies, SMEs with a “poor family base” will only get harder.
Crisis At present, the industry is struggling to save itself. Some restaurants sell their food online to digest their inventories. Some restaurants also use their own supply chain and logistics advantages to help residents purchase and increase their own income.
In the epidemic, there is a strong demand for vegetables in the community, and the restaurant chain Yunhai Cuisine participates in the sale of convenient vegetables
At the same time, the government and real estate developers have successively introduced assistance policies, hoping to help enterprises overcome difficulties through various measures.
People who are helping themselves and seeking outside help