Every meal after returning to work is an adventure that requires taking off a mask.
Editor’s note: This article is from “ First Financial business data center original “, Author: Zhang Xiao Sha .
On the first day of No. 3 rework, # 高考 式 吃 ## appeared on the hot topic of Weibo. “Divided meal system, boxed lunch system”, “more than 1 meter apart when dining” … Zhejiang Province issued a notice on the resumption of work in the cafeteria, allowing the majority of netizens to find a familiar hurry ↓
(Image source: Weibo)
But ridicule goes to ridicule. According to the statistics of Zhilian Recruitment, more than 40% of enterprises in the country have resumed work on February 3, and the next wave of resumption of work will occur on February 10, in the current severe epidemic situation. How to solve the problem of eating is the biggest test of Yokohama in front of office workers in addition to commuting to and from work. After all, this is an adventure that requires taking off a mask.
(Image source: Zhilian Recruitment)
What should we do with lunch after returning to work? To tell the truth, the office workers who eat in the cafeteria are really happy. In addition to the “gaokao-style meal”, there is also a “one-person meal” partition table in the corporate cafeteria. Patients in the community have said that “the dream has finally come true”! Still afraid to go to the cafeteria? This is not the treatment of five dishes, one soup and one fruit to the work station.
(Left: The corporate canteen is replaced with a “one person” partition table; right: the corporate canteen provides food delivery to the station service | Source: Weibo)
However, the company that owns the cafeteria onlyIt’s a small part, more office workers, and most of the lunch on weekdays depends on takeaway and food. What do these people think in special times?
When the “kitchen killer” picked up the spatula, the pressure of these two groups of people multiplied.
A lot of netizens are concerned about eating after work resumes. In the straight men’s community Tigers and Douban Goose group, boys and girls all discussed this topic together, and even more people directly started voting. Judging from the voting results, bringing your own meals is the most preferred option for everyone. After all, this is the safest and healthiest option at the moment.
(Screenshot source: Tiger flutter, Douban)
Since you want to cook for yourself, you must first have a pile of ingredients. Go shopping? That’s against the original intention of choosing to bring meals to reduce outside contact. What’s more, in areas like Wenzhou and Hangzhou where only one family member is allowed to go out for two days, it is too luxurious to go out and buy food. As a result, fresh e-commerce ushered in big business opportunities.
Daily fresh data shows that from New Year’s Eve to the fourth day of the year, the actual transaction volume of the platform increased by 321% compared with the same period last year. At present, Daily Fresh has increased the daily supply of vegetables to 1,000 tons (about 500 tons before ); The order volume of Ding Dong’s grocery shopping year 30 has increased by more than 300% from the previous month. The overall order volume has recently increased by about 80%, and the customer unit price has increased by about 70%. Are you hungry? The data shows that during the Spring Festival, Beijing ’s takeaway food purchase orders increased 9 times year-on-year.
Unexpected business opportunities are under greater pressure. The first is the test of the supply chain end. During the Spring Festival, the place of origin is closed, and picking and transportation are all problems. The second is manpower: only 75% of the labor is reserved during the Spring Festival shopping for Ding Dong. Even in the case of an emergency recall, employees must not be able to work due to isolation. In order to cope with the lack of manpower, Hema’s civilian staff have participated The front-end sorting, packing, and distribution work also attracted unemployed people from restaurants such as Yunhai Cuisine and youth restaurants to come to help.
For consumers, grabbing food online has become a required course. Taoxianda’s appointment time is delayed to 23:30; Ding Dong’s order time for food shopping is adjusted to 5:50. How about “History is always surprisingly similar?” Those who stayed up late at the Kaixin.com 10 years ago and steal food are now staying up late to grab food online … But what about the food? Xiao Bian won’t easily grab the list in the morning and waited until 10 o’clock in the evening to receive the goods. This Spring Festival, for the fresh food e-commerce, the promise of “half hour delivery” has become almost impossible.
However, with the urgent mobilization of the supply chain and the continuous rework of personnel, the pressure on the online fresh food platform will gradually be relieved.To ease.
(From left to right: Ding Dong shopping, Hema, Tao Xianda)
The same pressure as fresh food delivery brothers, as well as a group of technical younger brothers, because the next kitchen app crashed again yesterday … As a landlord who was not able to cook at Tiger Slot JR Tucao said: “You will all be on the Internet, why can’t you cook?” When the strong men who took meals away without thinking about picking up the spatula, the “life-saving straw” in the kitchen had to collapse again and again ……
(Screenshot source: Weibo)
Lazy food usher in a highlight moment
What if you do n’t want to cook? Rather than delivering out-of-date takeaways, and grabbing box lunches from convenience stores downstairs with people from one building, instant noodles, self-heating hot pots and other lazy foods have become the choice of many people.
From New Year’s Eve to the ninth day of the new year, the transaction amount of instant food on JD platform increased by 3.5 times, and instant noodles alone sold 15 million bales; Taobao’s instant food category sales have increased 10 times since January 20. Above, snail soup powder, self-heating hot pot Rong Ju TOP3. Cai Hongliang, the founder of Zi Hi Pot, recently revealed in an interview that during the epidemic, online Hi Pot orders increased by 200% -300%. On the production side, the Master Kong instant noodle factory in Xi’an has resumed work in advance, and 600,000 cases of inventory have been put on the market.
(Image source: live eye information)
Mom and dad, mom and dad who are unhealthy, do you have instant noodles with you?
Behind the ordinary people stay at home to grab food and wait for takeaway, there are a group of people who run around the clock. According to the data from 58 cities, half of the takeaways and drivers have returned to work when 84% of workers are waiting to return to work. In the longest Spring Festival holiday in the history, 5% of companies started work in advance. Material production, logistics, retail and other industries.
In this special period of the nationwide anti-epidemic, let us overcome the difficulties and look forward to the early arrival of normal life.