Ikea, which has always advocated “sustainable development”, is really building a “forest mall” this time.
Ikea and the architecture firm Querkraft Architekten near the crowded train station in Vienna built a A green shopping mall covering 21,600 square meters .
Ikea says this will be their most innovative and green storefront.
Unlike the yellow and blue exterior and modular IKEA in the past, this entire building is like an oversized bookshelf. It is seven-story, grid-like, open, flexible, and can be freely configured and expanded. Continuous materials and energy-saving systems, reminiscent of steel-framed, pipe-lined Pompidou Centre Paris a>.
The whole building looks like a glass version with a transparent hollow. There are about 160 trees inside, which are planted in various grid spaces. Sunlight can come in freely. The four facades are also surrounded by green shade. The top terrace Like a grove.
These trees can reduce the surrounding temperature by at least 2 degrees, which will help purify the surrounding air and reduce the city’s heat island effect.
There are also enough open spaces and places in the building, where shoppers and tourists can walk and activities.
In addition to all of IKEA’s home furnishing products, IKEA has also integrated other businesses into this building, hoping that it will become an open community space.
The first two floors of the building are Jo & Joe open-plan hotels that can accommodate 345 rooms. Restaurants, bars, and cafes are also available. There is a gap in the building that extends from the ground to the roof, allowing people to reach the terrace garden on the top floor . Local residents can come here for entertainment, leisure, and work negotiations.
It is worth mentioning that it is also IKEA’s first car-free store with zero parking spaces.
Ikea’s current malls generally have a huge parking lot, but now this store can only be reached by public transportation, bicycles, scooters or walking. There is also a sidewalk with a double width on the first floor.
This is because IKEA takes into account the future of carless travel and the changes in people ’s shopping psychology.
In the furniture industry, more and more shoppers are no longer considering taking their products home, but are choosing to order online at home.
▲ Picture from: Eco Warrior Princess
In Vienna, two-thirds of the city’s residents have no cars. They didn’t even consider whether driving an electric car would help reduce carbon emissions, and instead chose not to drive.
Vienna also recently for Reforming Urban Transport means that free concert and museum tickets will be offered to urban residents who walk, cycle or use public transportation instead of driving.
▲ Picture from: Dezeen
When people place an order, IKEA will deliver larger items directly from their new logistics center to consumers ’homes and deliver them within 24 hours.
But in fact, although it is said to be “car-free”, the goods sold by IKEA must be delivered by car. But at the very least, it can also improve the way people travel.
People conveniently order underground at home, experience, visit, and participate in activities in physical stores. This is a good way to integrate offline and online.
It is reported that the construction of this new store has begun on January 7 this year and is scheduled to be completed and opened in 2021.
Ikea has promised that will phase out disposable plastics by 2020 and become a” recycling company “by 2030. Just considering IKEA’s current carbon footprint in production, achieving the 2030 target is actually difficult.
But whether it’s a contribution to the green future of the planet or just a marketing strategy, IKEA has been in action since at least 2012.
▲ Picture from: Dailyonline
2017 IKEA Began to open an environmentally-friendly and sustainable community store in London , IKEA also Furniture rental and repurchase services were launched to try to extend product life and test various environmental protection strategies.
The latest trends also show that IKEA is improving people’s changing lifestyles and using resources in smarter ways.
▲ Picture from: The Message
Know that as one of the world ’s largest companies, IKEA Last year, 422 stores in more than 50 countries and online retail sales totaled 38.8 billion euros. Based on the entire process from raw material procurement to customers using products at home, IKEA’s greenhouse gas emissions are estimated to account for 0.1% of the world’s total.
So the recycling business that IKEA is doing is slowly recovering the natural system.Eliminate waste and pollution.
▲ Image from: Financial Times
If the entire global economy can develop cyclically, human society can move forward well without depleting the Earth’s resources or damaging the ecosystem.
So implementing sustainable development as soon as possible is not just for IKEA, everyone is duty-bound.