This article is from WeChat public account “Bobofu” (ID: trip517) , author: Popov, title figure from the East IC.
Twelve years ago, Jobs said in Apple’s Fortune magazine about Apple’s way of doing business, “Your survival is in the hands of consumers. They are the object of our attention. Our job is to treat the whole The user experience is responsible. If we fail, it’s our fault. “
For any Internet product, smooth user use is a basic requirement, and developers should never overestimate user patience. A study back in 2012 showed that most users expect a website load time of 3 seconds, and 57% of users leave after more than 3 seconds.
In the early spring of this epidemic, the virus plunged 300 million people into the cloud office. The 3 second law failed in the office scene.
01 Behind 300 Million Caton
On the first day of telecommuting after the festival, users also encountered a worse user experience than Caton. The “crash” and the “fragment” of corporate WeChat have become the headlines of many media. Presumably these reporters who write reports They are also product users of one of them.
People have never seen such a surge of traffic. Data from iiMedia Research shows that during the resumption of work in the New Year in 2020, more than 18 million companies in China adopted an online remote office model with a total of more than 300 million users. Use remote office applications.
When accessing remote conferences, most employees will never leave because of Caton’s indignation. Unless they have other plans for career planning, they will never be as decisive as when they delay video, games and news pages Leaving, on the contrary, they will stay honestly in front of the screen, turn off the beauty, turn off the background blur, save traffic, and wait to return to normal. Face the cameraThe other colleagues here are still smiling, but their dissatisfaction and anger will still be difficult to contain, and the bad user experience will inevitably affect the reputation of the product.
The two companies, Ali and Tencent, also had to announce this. According to Dingguo, “Massive companies and organizations have launched the morning meeting in full scale, and simultaneously launched a large number of live broadcasts of various conferences at the same time. The network has temporarily restricted traffic.” The official WeChat account explained, “Starting this morning, tens of millions of users use ‘conferences’ at the same time. Function, the network is congested. “
This seems to pull people back to the days when they were slow. Many people will ask: Why is WeChat able to handle 45 billion messages every day? Why did 540,000 Taobao Tmall transactions per second on “Double Eleven” last year not get stuck? But can only 300 million users paralyze corporate WeChat and Nail?
The so-called “from frugality to luxury, from luxury to frugality.” Today, the reason why we can easily get such a pleasant web surfing: chat on WeChat QQ, shop on Taobao Jingdong, brush short videos with fast hand shake, Knowing how to post on Weibo stems from the fact that they all use CDN (Content Delivery Network) acceleration services.
It can be said that an Internet history is a history of CDN acceleration.
Tim Berners Lee discovered the problem of network congestion shortly after inventing the World Wide Web. He went to the Massachusetts Institute of Technology to ask Tom Leighton, a professor of mathematics at the school, and Tom and his students thought of a way to pre-cache content to end users. Nearby without having to get it from an origin server located on the other side of the Internet.
This has three benefits: users can see the content faster; website operators can assign previous tasks to CDN providers, thereby reducing server load; caching can reduce the burden of traffic in the middle of the Internet by a mile. With this invention, Tom and his students not only solved the congestion problem of the birth of the World Wide Web, but also founded a company, Akamai, and opened a 100 billion-scale accelerated services market.
But the course of history has never been uniform. The application of CDN technology in consumer Internet such as information, e-commerce, video, and games is not only earlier in time, but also larger in scale than in the online office field. Application, of course, is also related to the late start of remote office in China.
It can be seen from the long-term delay of the head company in the remote office market: Byte Beat’s release of the corporate collaborative office software Feishu version 1.0 was only a year and a half ago; Ali acquaintances came back in 2015, only in 2015 Inadvertently inserting willows to open nailsAlmost 100% of the facts have predicted all of this. As the world’s largest CDN manufacturer, Akamai has tasted the growth dividend of the U.S. online office market, from providing live broadcast services for the Sochi Winter Olympic Games in Russia to providing more than 1 million transactions per second for Mitsubishi UFJ Financial Group Akamai has verified the great prospects of future Internet acceleration services.
The sudden epidemic has caused major losses to life and the national economy. It also caused a lot of changes in the people ’s daily work, but it also objectively brought an opportunity for rapid development of online office. If compared with the current penetration rate of online offices in American companies, from Tencent, Ali, Huawei to NetSuite, and Inspur in the future, it can continue to improve the user experience, then this round of epidemic may also lurk the birth of another giant, as in In 2003, SARS hatched Taobao, an e-commerce giant.
(Author: Popov, technology business columnist, is concerned about the world of technology is changing; micro-channel public number: Popov students)