This article is from the WeChat public account: New Ranking (ID: newrankcn) , author: clean white is white
Under the lens, the Internet world of 2020 looks particularly magical.
A live broadcast of 17.57 million people watched a live broadcast, and a reward of 76 thousand yuan. “Who’s Round Three” has increased more than 800,000 fans by sleeping in the past few days.
Even though Yuan San is not the first person to sleep live on the Internet, there are still a lot of people who slowly put up a question mark after watching, leaving a sentence that is really bizarre and unreadable!
In just a few days, accompanied by netizens’ imitating competition and overwhelming doubts. Why can sleep live streaming make money? You can make money by sleeping, so why should we work hard?
Yuan San himself, however, is also experiencing confusion. When he was contacted yesterday, he said that he really didn’t want to go to bed anymore.
I do n’t want to go to sleep after a live broadcast
Yuan Sanyi became popular in a way he had never thought of.
The post-95s from Nanchang, Jiangxi Province, because of his hobby of acting and playing vibrato, have started to write and release short video clips for half a year since self-study. Before this live broadcast, he only had 37,000 fans As of now, Yuan San’s Douyin fans have a total of 843,000, excluding the platform share, a total of about 40,000 to 50,000 live broadcast rewards.
Yuan San is not his real name, just because he feels that his face is round, and he ranks third in the family at home. Video is not the main business, he said that he is mainly doing business at home, while working in a company to make micro-movies. I also applied for an MCN company, but was fired within 1 month. “Maybe I think the video I shot is not valuable enough.”
The first live broadcast was on February 9. He sent a short video saying he wanted to know if he would snoring when he slept, and he asked netizens to tell him if he was sleeping live. That live broadcast lasted 5 hours in total, and the next day, when I got up and found that 540,000 people watched online, I posted a video again— “What kind of experience did 540,000 viewers see when I slept last night?” Like, this is also the highest of all his short videos.
The second live broadcast started at 5pm and lasted for 12 hours. In the process, Yuansan basically went to sleep in the rest of the water five or six times to read comments. At that time, 18.57 million people watched online and won 76,000 rewards. He reviewed the situation in a later video: “Beginning of live broadcast at five o’clock for one minute and 100,000 people at that time, it was only 5 o’clock, but everyone let me Go to bed and say if you do n’t sleep … ”
It was also the live broadcast that made him a hot topic in recent days, but the problem followed.
On the one hand, the platform rules have restrictions on live sleeping content. During the third live broadcast, Yuan San was banned for 10 minutes. On the other hand, Yuan San found that no matter what video he posted, people who followed him would let him go to sleep. He once said in the video that he didn’t want to go to bed live, and immediately lost 40,000 fans.
Furthermore, there are more and more followers. Many people ask him privately how to make money by sleeping live and how to be popular. Some people question him, thinking that this is hype, and some people have proposed to follow him for three days Don’t sleep at night.
“These feelings have brought me a lot these days. I used to think that I would just go to bed and sleep like this. I ’ve worked hard for half a year to shoot episodes, but I did n’t get the live broadcast that night, but I was sad. Knowing that more of these fans only pay attention to me after watching the drama and watching the lively, and come and go fast. And I think it has brought a bad impact, which is not a very good phenomenon, it has distorted many people’s values, most I started to live on the bed just because everyone wanted to watch it. I thought it would increase the number of fans when I opened it. I didn’t think so much. “
In subsequent videos and interviews, Yuan San repeatedly mentioned that he did not have a team, did not know the big V on the rewards list, and did not have team hype. He had only one person from the early script planning to the later shooting and editing.
“I want to say to people who have scolded me for no reason these days, I hope they will stop scolding, I will not be angry, and will not scold, because I will report, and indeed a lot of reports have been successful. I also want to Say thank you to those who follow me. Many people will take it later, but because of your attention, I have experienced the thrill of being a celebrity, and also gave me the motivation to make better short videos. I hope I can surpass now. Become a short video influencer with millions of fans. “
In the recent video, he frankly accepted the tag given by netizens, calling himself “Sleeping God”, and intends to incorporate the elements of sleep into future short video scripts, but he will no longer go to live to sleep.
Second, Magic 2020 under the camera
If we extend our sights to the short video footage of the Internet since 2020, we will find that Yuan San is special, but it is just an example.
As if the butterfly effect is normal, Yuan San no longer sleeps, and a cat’s sleeping live broadcast became popular on the vibrato again. The night before, the Douyin Meng pet “Dayuanzi” went live, with 20.92 million cats, and generously contributed 74,000 yuan as a reward.
If it ’s worth mentioning that all behaviors for the cloud cat are worthless (because all the cuteness does not need to be explained) , then Recently, the magical live broadcast site also includes cloud bundi, cloud music festival, and cloud classes, including the tens of millions of netizens Yun Jianyun, who recently built a hospital.
On February 8th, Shanghai bar TAXX broadcast 4 live on DouyinThe hourly income is more than 700,000. On February 9, the Hangzhou Bar OT live-streaming 5 hourly income was nearly 2 million, which caused the industry’s attention. In just a few days, Kuaishou also launched Cloud Party Music Week, and moved the music party online like B station.
Similarly this week, the hardcore video of the short video red man Zhu once “Rolex’s Way Home” also caused screen swipes. Although the “story content is purely fictitious”, it did not affect B station 3 hours and millions. Playback data performance.
In the video, Zhu once sent employees to purchase masks for donation, and accidentally dropped his Rolex watch in the donation box. Amazingly, due to various interests, the donation box went back and forth to Zhu once.
The extremely boring Zhu in the play once spends a huge sum to pay for the greed of the real world. This is the familiar black humor of Zhu once, which currently has nearly 6 million videos played on station B. Some people describe this as Zhu once’s “Fengshen”.
There are many similar cases, including the field of graphics. In the face of explosions, data is an objective basis, but not every explosion can be explained by data.
Like last month, a public account called “Buddha, Buddha, and Light” shined an explosive style, describing wearing a mask as Jide and Jishan. The author of the Internet biography created this account and posted it, just to “deceive “The family obediently wore masks, but accidentally hit double 10w + by accident. Although the news is not true, to this day, the official account has never tweeted.
TheseThere is no necessary connection, but viewers are all impressed by this magical Internet world.
In this particular time period, some of them are boring to cater to the public, some use boring tones to express their pain points, some are trying to survive on the line in the cracks, some may be recording the world and trying to use their own Way to solve the problem.
Netizens watching them may also be related to boredom. According to the big data analysis of the new list of epidemic situation and industry observation under the epidemic situation, it has been shown that people’s demand for content consumption has increased significantly during the epidemic. In addition, according to the data of station B, from January 23 to February 5, the video playback volume of station B with the “boring” label ushered in an explosive growth, with a bi-weekly increase of 306%, at the same time with “boring” and “Funny” videos rose 905%.
Don’t break out of boredom, just die in boredom.
But it’s not entirely because of boredom. The matter of staying at home is actually not that busy. People who work online have become popular online collaboration tools. People who use online courses have turned some apps into the lowest scores in history. People who are passively online are worried about the livelihood of the next quarter. Rather than being boring, it is better to say that the unknown maggots brought about by home staying at home need proper exit to vent.
For viewers, short live video broadcasts may be the most special way of expression in the Internet era of 2020. People use onlookers to express their attitudes, use barrage to stand in line with fellows, use boredom to resist boredom, and use absurdity to resolve absurdities.
Looking back, these explosions will eventually pass quickly in time like other explosions, and will be drawn into the old news page along with the protagonist of the story. But the important thing is that we can all stay awake.
Yuan San said that he still has more than 500 WeChat friends who have not yet applied. Some have asked him to take advertisements and have team invitations, but he wants to wait until the popularity of sleeping live broadcasts passes, and then see how much left The right to choose.
“It’s not a fire this time. I don’t want to do this. It’s fake to say I’m unhappy to give me money, but I hope someone likes my video and me.”
Fortunately, if you can use the content you create to leave only a few words in the long river of time, or to decide what you should do after a short burst.
This article is from the WeChat public account: New Ranking (ID: newrankcn) , author: clean white is white