This tests the wisdom of real estate developers and property companies.
Editor’s note: This article is from WeChat public account “Zinc scale” (ID: znkedu ), Author 陈 邓 新, editor Li Lin .
The marginalized property e-commerce, due to the sudden new crown of pneumonia, is staged in the drama of dead trees.
During the epidemic, people responded to calls to go out cautiously, try to avoid contact with the crowd, and actively assumed personal social responsibilities. As a result, the “home economy” broke out and the sales volume of fresh e-commerce surged.
As the spillover effect expands, even the usually quiet property e-commerce companies follow suit. The latter also has an advantage in some closed management communities: just add money to deliver to your door.
With this advantage, property e-commerce has become a “fragrant tea” for a while. In this outbreak, is property e-commerce a flash in the pan, or is it spring?
Platforms that can be delivered to your door during special times
“Unexpectedly, one day, I became a ‘prisoner bird’ who couldn’t get out of the door.” When Song Yingying was banned from home, shopping for food became a big problem.
White-collar Song Yingying settled in a certain real estate in Poly, a city in a southwestern town. The real estate is located near the geometric center of the city, with convenient transportation and easy access. There is no shortage of food delivery and express delivery personnel on weekdays. The community only keeps one entrance and exit, and courier, takeaway and other personnel begin to implement contactless distribution.
In special times, in order to avoid going out, Song Yingying chose “cloud shopping” whenever possible. However, “cloud shopping” is not easy, and sometimes you can’t grab a dish by adjusting a few alarm clocks, and you can also pick up food at the gate of the community after you grab it.
Not long ago, when Song Yingying and his neighbors discussed “Which APP to use for grocery shopping” in the WeChat group, they accidentally learned that the property also has an e-commerce platform: “If you do n’t have a lot of goods, you should grab them early and add 3 yuan to your home The entrance. “Song Yingying has never heard of the term property e-commerce for more than 5 years after staying in the community.
She asked the housekeeper to learn that the e-commerce platform entrance is a separate mini-program, and there was little publicity before, and there was a blowout of demand until recently: “Dear friends and family members, vegetables and fruits will be sold daily in limited quantities. Update the inventory at 10 o’clock and start to buy, while stocks last, the products ordered before 18:00 the same day will arrive at about 16:00 the next day. “
Limited daily and delivered every other day. Such a “magic” service has to be snapped up. Song Yingying couldn’t accept it for a while. The reason for this is that the number of limited types does not exceed 100, but the corresponding one is The owner of the community under the city’s Poly.
Near 12 o’clock, after Song Yingying entered the applet