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The following is not so much self-help, but it’s actually instinctual (Response) .

Action 1: Digesting stock ingredients

The first reaction of New Year’s Day 29: What about the food ingredients for this New Year’s Eve? There are even a lot of seafood and poultry / animals that are still alive for the mouthful!

I first called various ingredients suppliers, temporarily suspended supplies, and worked hard to negotiate returnable ingredients.

Immediately afterwards, I hurried to the store and convened four chefs to make the ingredients I purchased in the past few days according to the storage time.Divided, quickly took photos of the ingredients with the shortest storage time and shared them to the WeChat group of customers on weekdays, and sold them through price reduction / seckill and other methods, and provided free cleaning + pick-up at the store / delivery to the door to thank the service; < / p>

Then, the ingredients that are of higher value and can be stored for a longer time (basically meat) After deep cleaning, take pictures and put them in the frozen Warehouse-This action brought me another cash back in about 7 days. After the seventh day, the ingredients purchased in your home have been exhausted, and the higher-value meat ingredients have been partially caused by traffic problems in various places. Rising, I then took out the photos at that time and shared them with the customer WeChat group, and got another wave of digestion.

Action 2: Understanding and caring for employees (and their families) < / p>

The food was processed until 3 o’clock on the day, and 3:30 is our work time. I had a meeting for the employees. (Everyone from the society also The various channels knew the outbreak, but at the time, where did I get the duration of this “temporary suspension of the dine-in business?” , I first confirmed the health status of everyone and told everyone and their families to pay attention Be healthy while keeping a distance from people with physical problems.

Upgrade for Action 2:

With the passage of time, we made it clear at the end of January that we were still unable to resume business. At this time, I notified all employees one by one, and sincerely proposed a pay plan for the epidemic period. The understanding on the one hand eases the possible contraction of the gold flow in the future.

Action 3: Increase the intensity of takeaway marketing

I started this operation on the fifth day of the first month. At this time, our custom is to open the door and say that one year’s business is about to begin. On this day, I readjusted the takeaway strategy and takeaway package.

• Takeaway strategy: Mandatory one-choice for a certain group and what, and 20 pointsUp and down pumping, I compared the local takeaway food pumping (about 10-12 points) , and evaluated the staffing of local employees during the Spring Festival. Decisively chose a local takeaway food delivery team and combined my own clerk as a takeaway! (This does not mean to offend the above platform intentionally, because the small county is not large, the customer base and word of mouth have been accumulated for many years, in addition to the new store opening promotion and impulse money The demand of the stream is generally not needed for old stores like ours that have been operating for many years.)

  • Take-out package: According to the actual situation in the local area, we have fewer three small families here, and are adding more Back home during the Spring Festival, I developed a 6-person (above) package, which meets the needs on the one hand, increases the unit price of transactions, and saves on the other. Part of the takeaway fee (Part of the takeaway I talk about is based on the number of copies of cooperation) ; Secondly, on the ingredients, because my county has been in In the epidemic-free area, I put up a slogan of local ingredients and eat with confidence, and at the same time I hired a local food exploration shop public account for animated photography and publicity.

    I don’t know if I should be happy or sad: Finally, the shoes still land! On February 4th, the No. X issued by the epidemic prevention headquarters of the prefecture-level city of our county officially passed the clear text on the market, temporarily prohibiting the catering business of the catering industry!

    Action 4: Actively communicate with store owners to seek rent reduction support during the epidemic period

    True love does not allow kidnapping, but warmth is worth promoting!

    Also at the beginning of February, the new media platform of the local exploration store that had previously cooperated issued an initiative advocating for local landlords to give rent reduction and exemption to the real estate industry such as catering! At this special time, regardless of the size of the business, gold flow is especially important. I also bet on the contacts + a little communication skills I have accumulated during the week, and frankly communicated with the store landlord. Finally, my lovely landlord finally agreed to give the shop rent during the epidemic Halved!

    Write at the end:

    As a diner in a small county for 10 years, I dare not imagine the mood of the first Xibei managers who are so screaming. I dare not face the tragic mood behind the estimated 100 billion catering losses estimated by experts. A little bit of struggling action, I would rather like to attract a lot of attention, not only the diners, but the whole society and the industry as a whole can work together to overcome the difficulties-I hope that the epidemic will quickly dissipate and prosperity will return to the earth!

    Such as a copy from People ’s Daily New Media:

    No winter will not pass; no spring will not come! And all we have to do is work hard to live before winter has passed; make timely changes before spring comes!

    
    

    This article uses the first person “I” as the narrative subject.