Recent good news for the film industry.
Editor’s note: This article from the micro-channel public number “One observation entertainment” (ID: yiyuguancha) , of: Dewey.
On February 16, Beijing held a press conference to announce that the Beijing Global Theme Park will be completed at the end of this year and enter the commissioning stage. It is expected to open normally in May next year.
Once this news was released, it quickly appeared on Weibo Hot Search, # 北京 世界 主题 公园 下 明年 normal open next May.
Interestingly, under the situation that the “pneumonia epidemic situation” is still severe, the news of “Global Theme Park”, which is a large-scale gathering entertainment place, has not been negatively affected, but has found relief for the long-term depression caused by home Pressure valve.
Affected by this, its related film and television works, “Speed and Passion”, “Harry Potter”, “Jurassic Park”, “Transformers” and “Minions” and other series of works have been widely concerned again, the audience’s The movie watching mood has also been slowly aroused, which has become rare good news for the film industry in the near future.
Universal Theme Park becomes the base for premiere of Hollywood blockbusters?
Public information shows that Beijing Global Theme Park is jointly owned by Beijing Shouhuan Cultural Tourism Investment Co., Ltd. and Global Theme Park and Resort Group, a subsidiary of Comcast NBC Universal. Covering an area of 120 hectares, the initial investment will exceed 20 billion yuan, and the total investment in the future will range from 70 billion to 100 billion yuan. It will exceed the Orlando theme park and become the world’s largest global theme park.
Beijing Universal Theme Park will be divided into seven theme areas: Harry Potter’s Magic World, Transformers Base, Minions Paradise, Jurassic World Bunura Island, Kung Fu Panda Cover Base, Hollywood, Futurewater World.
“Harry Potter” and “Transformers” belong to Warner Pictures and Paramount Pictures. Why did they appear in Universal Theme Park?
In fact, Universal Theme Park is committed to integrating the famous Hollywood film and television IP into the theme park. On May 31, 2007, Universal won the competition with Disney and began to formally cooperate with Warner Pictures to pay a lot of money. Amount, copyright of “Harry Potter” theme park.
▲ Harry Potter Theme Park at Universal Studios
Universal Pictures acquired DreamWorks Animation Company as a subsidiary at the end of 2016, and DreamWorks participated in the production of “Transformers” in 2007. Universal Studios and Paramount Pictures also have rights to the theme park. Partnership.
Besides the construction of the seven scenic spots of the Beijing Global Theme Park, in addition to enriching the theme culture for Chinese audiences, it also provides a film and television playground. It also provided Hollywood Studios with a “base” for its premiere in China.
The Chinese film market has already become the world’s second-largest ticket warehouse for Hollywood blockbusters, and even some works have surpassed North America and become the main force. The most representative of last year was “Speed and Passion: Special Action”, which was only 173 million yuan (equivalent to 1.2 billion yuan) in North America, while China reached 1.435 billion yuan, boosting the film’s global ticket storehouse.
In addition to the “Fast and Furious” series of IPs enjoying high popularity in China, starring Dawn Johnson and Jason Steinson also made enough gimmicks at the Beijing premiere. In “China Premiere”, “Simultaneous Screening in China and the United States” has become the standard means of publicizing Hollywood blockbusters.
But most Hollywood companies, even early Disney works, come to China to promote in guerrilla warfare. They have held premieres in hotels and CBDs in Beijing, Shanghai and other places. The venues are frequently changed and the premiere format is also relatively monotonous. The main creation is learning Chinese characters, tasting Chinese food, accepting Chinese cultural gifts, etc., it is difficult to form a film-themed cultural atmosphere.
Before 2016, Disney-owned works were Hollywood blockbusters for Chinese audiences, and there was not much “special”. After the official opening of Shanghai Disneyland in June 2016, it played a key role in establishing the overall brand culture of Disney works and the establishment of the image of the film and television entertainment empire.
On February 27, 2017, “Beauty and the Beast” became the first film to premiere at Shanghai Disneyland.Later “Pirates of the Caribbean 5” became the first Hollywood film to host a world premiere in China.
From the chart, you can see that except for “Avengers 4” (the premiere of this film was chosen at the Shanghai Stadium and has already accepted more audiences). As long as Disney works choose to host their premiere in China, they will all be held at Shanghai Disneyland. The fine works combined with the film and television cultural atmosphere of the theme park will help Disney’s works to establish a brand in China and gain good box office results. Then, the potential of film and television works will drive the theme park and resort business revenue.
The opening of the Beijing Universal Theme Park this time will undoubtedly provide the best venue for the premiere of China and even Asia for the works of Universal Pictures. Not only that, the premiere of “Harry Potter” series works, “Transformers” works, and even the follow-up works of Warner Pictures and Paramount Pictures are likely to settle in.
It is reported that “Wonderful Animals Where 3”, which will be released in 2021, will have its premiere in Beijing Universal Theme Park. Is this a turning point for Hollywood films in the Chinese market?
After several twists and turns, the second Hollywood theme park in the country has been completed
In fact, as early as 2001, NBC Universal planned to build a theme park in China and build the second theme park in Asia. Sources said that it was originally selected in Shanghai, but was replaced by the Shanghai Disney Project. Since then, the Global Theme Park has been catching the wind.
Until 2007, according to every news report, the “Tongzhou New Town Plan (2005-2020)” announced by the Beijing Municipal Planning Commission stated that it is necessary to construct related theme park projects in Tongzhou New Town, and to attract investment from developers. During the introduction, the NBC Universal Studios project was explicitly mentioned. But soon, the project was on hold.
Since then, the project has also been included in the “Beijing 2008 Key Advancement Work Project” as a key construction project in Beijing. It is reported that Beijing Capital Tourism Group Co., Ltd. and Universal Pictures