domeet webmaster

There was no winner after the gunshot.

Editor’s note: This article is from the WeChat public account “Bone Network Movies and TV” (ID: guduowlj) author: Guyu.

“Until the end, you can’t guess how” Want to Meet You “will be reversed. It’s in the show, and it’s also outside the show.”

On the sixth day that the finale of “Want to Meet You” was leaked online, the show informed fans through social media that they had filmed a version of the Easter egg and will appear in the finale as a gift.

“Shooing this egg is a kind of gentle revenge.” In an interview with Gu Duo, the producer Ma Yiting told Gu Duo that after knowing the news of the pirated version of “Want to Meet You” at the beginning, everyone ’s mentality was a little bit When she collapsed, she was discouraged, knowing that even if she chose to defend her rights, it would be difficult to get results. This is also why the show chose to shoot the Easter egg: “We shouldn’t just wait for the result passively, but also want to fight back, but that counter-attack is not to poke you with a knife, saying that I now want you to pay what price. “

“I Wanna See You” at the end of the game failed to escape most of the hit dramas. Before the original content was broadcast, pirated resources would rag the Internet first. It is understood that in 2016 alone, the economic losses caused by streaming media piracy to the online video industry reached 28 billion yuan, and in 2020, piracy losses are expected to reach 64.6 billion yuan. Last year when the two hit dramas “Dear, Devotion” and “Yu Qing Nian” were on the air, the Internet was already full of pirated resources. The extent of the loss of “Qing Yu Nian” is self-evident. At the time, the play was screened on Tencent Video and iQiyi in an “on-demand” way.

Unlike previous film and television dramas that have been “hunted” in pirated chains, “Want to Meet You” has adopted a very “rigid” counterattack. It not only adds new drama details, but also takes back the initiative to a certain extent. As far as possible to reduce losses, and at the same time as the proof work, “Want to see you” action has not stopped.

After the finale was leaked, “I want to see you” after 18 hours “hit back” decision

The resources of “Want to Meet You” were leaked, and all my colleagues were shocked. Regardless of the producer, screenwriter, or director, almost all posted blog posts against piracy on social networks for the first time.

The actors have made videos and said almost the same thing: “Don’t watch piracy”Let ’s guard the final return together,” Xu Guanghan said at the beginning of the video, “In fact, I just had to sleep, but I received a bad news before bed. I hope you all who see this video can join us “Support genuine”, including the cricket and brother in the play, also participated in the video recording. And “We Want to See You” official Wei and producer Ma Yiting directly replaced the avatar with a black and white “reject theft”. Although the piracy incident It was the fans who discovered it first, but it was the serious and regretful attitude of the official “Want to Meet You” that pushed this matter to a climax.

On the day of knowing the news, the producer Ma Yiting immediately realized the seriousness of the matter, and she quickly contacted the creators and actors, and first made this video calling for a fight against piracy, which was uploaded to Guanwei on February 11. Immediately afterwards, a rights protection WeChat group was formed, with members including Fox Media, Sanfeng Production, Tencent Video and iQiyi’s staff to advance the rights protection investigation.

“As soon as we find something, we remind each other in the group. Reporting and removing from their starting point will be more powerful than our own report from the official position, so we will report to them collectively, unless Some things are reported by the fans spontaneously for us, otherwise we will not be able to report each of them ourselves. “Ma Yiting told Guduo, as the producer of the show, he spent a lot of time in defending rights but it worked. Very little, so the main rights protection work still depends on the platform side.

On the other hand, she didn’t want to sit still and wait, “We think about what we should do, because piracy is really impossible.” She was unable to fall asleep that night, and went to work the next day. In her head, the idea of ​​shooting an egg for “Want to Meet You” suddenly occurred. She immediately talked to the person in charge of the show’s show. The two parties decided that Sanfeng and Flow would jointly bear the production costs, and finally knocked down the board. Fooss also contacted the broadcaster CCTV at the same time to inform the Easter egg of “Want to Meet You” and make adjustments in advance.

The decision made within 18 hours actually took 72 hours to prepare. In Ma Yiting’s plan, filming will be ready on February 12th, and the filming must be completed on February 13th to allow time for the later stage. On February 14th and 15th, it must be sent to the broadcast platform for storage, otherwise the platform will be too late broadcast. In the middle, we should also consider the time to discuss the script with the creator, determine the schedule of the actors with the agency, and contact the shooting location again to mobilize the crew’s time.

Fortunately, the actors and scenes are very well connected. After the piracy incident, everyone chose to stand with the drama party. Ke Jiazhen was the first to know about thisThe actors, very cooperatively, agreed to shoot. On the day of the shooting, Xu Guanghan’s immune system was dysfunctional, his physical condition was not very good, and his face had very obvious allergic scars. So in the egg, the audience could see a band-aid on Li Ziwei’s face.

Ma Yiting also called the stylist Chen Xiangmin, who was working on another project at the time, and asked him to come back to help shoot because he is the person who knows the drama “Want to Meet You” best. Chen Xiangwen drove from Taichung to Taipei for three hours, running around with props. In fact, after the incident, everyone rushed back to volunteer to shoot the eggs of “Want to Meet You”, and the post, screenwriters, directors, and actors all participated free of charge.

The only difficulty is waiting for the script, Ma Yiting told Guduo, in fact, they still have two different finale scripts, originally wanted to come up with one of them to do the current egg script. But in the end, the screenwriters Jian Qifeng and Lin Xinhui felt that there could be more possibilities about the ending. In the end, they completed three different versions of the Easter egg script. The first version focused on the hero and heroine, and the second version focused on all the characters. The third edition is the one currently on air.

In the choice of the final egg script, the main creators are a little tangled. The original finale was their best farewell to “Want to Meet You” and the audience. It may not be a period, but an ellipsis with an open meaning. They want to leave the final outcome of the story to the audience to write, “They The real ending is in your hands. ” But in the end, the main creators of “Want to Meet You” filled in the drama’s blank space.

Ma Yiting admits that the significance of the egg does not mean that they have changed the finale of “Want to Meet You”, it is just an explanation for the fans who have always supported the show: “We are not trying to change the feature film “The end” is also a gentle response to the pirates. “We want to talk to the pirates in another way. He doesn’t think that he can knock us down.”

The source of the leak has not been found for the time being, Piracy directly affects commercial interests

It is understood that after the leak of the finale, the fans who first noticed “Want to Meet You”.On February 10, with the collected evidence, they found the official blog of “Want to Meet You”, synchronized the matter with the official, and immediately started their rights protection operation. They collected infringing links and image content from online platforms. The crew of “Want to Meet You” immediately posted a response.

It is written in this statement that the version flowing out on the Internet is an informal feature film. The high-quality, high-quality and truly ultimate version will only be broadcast on legal channels and platforms. According to the contents circulated on the Internet, the leaked “Meet You” finale source has the word “submission version” on it.

A film and television company CEO told Guduo that during the production of a drama, many people have access to the film source. The first is the post-production company. “All the materials and films are there.” To the parties such as distribution, publicity, submission, etc., but these will be watermarked or sized, it is easy to trace the source, there are three channels for uncoded sources, one is the post-production company, production company, network broadcast platform and TV station. If the above links are not properly managed, they may be leaked and it is difficult to trace the source.

“Companies will sign confidentiality agreements with employees. In addition, most visual effects companies have all their data on the server and their external ports are closed. However, many later companies have relatively poor data management in this area. Their data is relatively poor. The volume is larger, from the most upstream editing and then to the downstream links, to the final production of the film I do not know what will happen in the middle, there are many company data docking with Baidu Cloud, which is very informal and easy to leak “The owner of a visual effects company told Guduo that leakage of general materials in visual effects companies rarely occurs, because the materials in their hands are stored in fragments, which are the original materials without sound and only the picture.

Ma Yiting revealed that the source of the finale of “Want to Meet You” has not been caught yet, so work is still in progress. Previously, in the submission process after the production of the episode was completed, they would provide different content spaces for different units, with different watermarks. For example, if they were sent to Flowserve for review, they would be marked with “Fose Flow for Review”. Send nowThe trial does not allow us to press any words, just press the words of trial “, which directly leads to the current difficulty of defending rights.

In the “Qing Yu Nian”, “Want to Meet You”, and “The Next Stop Is Happiness”, the rights protection of film and television dramas is an unsuccessful action. Attorney Zheng Xiaoqiang said in an interview with Guduo that the current film and television drama piracy resources are on the Internet. In the chain, the infringing subject uses some websites to solicit users, and then uses the player developed by itself to cover the infringing behavior, and the other is to focus on cloud disk and aggregate infringement-type infringement in order to obtain benefits. The elements often adopt a multi-level distribution model for the sale of pirated links, and they are widely spread and spread on various channels on the Internet. The audience is very wide, so it is easy to escape supervision.

However, due to the high cost of defending film and television rights, it is generally difficult to see results in a short period of time, resulting in suffocation. Last year’s popular “Ying Yu Nian” was affected by the leak of the film source, and the subsequent playback volume of the platform declined. The direct impact of the leak of the finale of “Want to Meet You” is that many netizens can’t wait to see the finale of this suspense love drama, which will largely affect the viewing data of Tencent Video, iQiyi, and China TV, etc. The viewing data of the platform will also hit a blow.

Attorney Zheng Xiaoqiang said that resource leaks will also directly affect business interests. The “Leading Years” of “Advance On Demand”, its resource leakage, is a resource leakage event that is a huge loss for the platform. “Many dramas are broadcast while attracting investment, especially popular dramas, because the broadcast effect is good, and the advertising revenue attracted after the launch is often the biggest player.” Besides, is it an episode that integrates member purchase and advertising revenue?

The platform side safeguards its rights at the same time. How can the film side prevent piracy?

“I feel that we have been sad and discouraged since the beginning, and now everyone ’s mentality has changed very positively. We feel that we have done a very brave thing.” After the producer and platform defended their rights together, and now the Easter egg, in just 72 hours, “Want to Meet You” countered pirated copies.

Since the source of the film passed out has not been found, the incident is still in the process of evidence search. In terms of rights protection, iQiyi and Tencent Video are mainly responsible for searching and defending rights in the Mainland, and Flowserve is responsible for Taiwan.

It is a well-known fact that the copyright leakage of film and television dramas has a high cost and a long time to protect rights. It is difficult for pirated chains to seize the source, and the film source flows to the market and has a wider reach. Without a source, can filmmakers and platforms really have no way to reduce losses? Not always.

Last year, the People’s Court of Haidian District, Beijing made a first-instance judgment on Youku v. Baidu infringing the right to spread information on its television series “Three Lives, Three Miles and Ten Miles of Peach Blossom”, and Youku was awarded 1 million in compensation. It is understood that this is the first case in the country that ordered a network disk service provider to take responsibility for compensation for neglecting to take measures to stop users from infringing and sharing popular TV shows. It also set the highest record for compensation in similar cases across the country. At that time, the court judged that:

Youku has obtained the exclusive right to use the information on the right to spread the information of the work involved in the case through legal authorization. Users use Baidu’s web disk service to upload video files to the server, generate links and share them with other websites or online platforms for transmission, so that the public can obtain the works involved in the case at a selected time and place, that is, the right to infringe the right to spread the information about the work involved in the network has been directly implemented. the behavior of. After receiving the notice, Baidu did not disconnect all the links involved in the case in a timely manner, and did not promptly take restrictions such as bans on users who repeatedly committed infringement, which was subjective.

At the same time, considering that Baidu has disconnected the infringing links after receiving the notification, the infringing links have increased exponentially in the nearly one month of the first round of the works involved. In combination with the nature and methods of Baidu’s online disk service The magnitude of the possibility of causing infringement and its information management capabilities. Baidu has the ability but has not taken shielding measures to prevent users from sharing the links involved in the case, which has caused the corresponding damage and consequences, and shall bear joint and several liability. In the end, Baidu was awarded RMB 1 million in economic losses and RMB 30,000 in reasonable expenses.

Attorney Zheng Xiaoqiang believes that the court’s view provides clear guidance for future rights protection cases. If the company providing the link receives a notification from the copyright owner that a link involves infringement, it should immediately disconnect the link and notify The infringed party, if the link is ultimately judged to be infringing, the linking party will not bear any responsibility; if the infringing party proves that it has not infringed, the linking party can restore the link. “If the infringing link provider, platform (such as Baidu.com) Disk, Douban team, Weibo link, etc.) After receiving the notification from the copyright owner, they will operate in accordance with the above process in a timely manner, and they will not bear responsibility; otherwise, they will likely bear corresponding joint and several responsibilities. “

To some extent, the film crew found that the episode was stolen, and tried their best to reduce the loss in the middle. Some people in the industry also said that film and television dramas can also be prevented as far as possible in the early stage, find a standard late stage company, and the contract terms clearly disclose the responsibility; establish a safe and strict transfer process system, make a unique watermark for each set of films and do a good job of transfer Record; try not to upload the film to the network disk,If you must upload it, delete it in time.

However, it ’s important to note that due to the leaked finale of the Taiwanese drama “Want to Meet You”, a new ending egg can be planned and aired in a short period of time, but the situation is more complicated for the Mainland film and television drama market . Many hit dramas will have their resources circulated during the live broadcast, even during production. In 2017, the online drama “The Prosperity” has not yet aired, and episodes have already flowed to the market. At this time, the film side is under greater pressure. If you want to make a supplementary shoot after being leaked in the middle and late stages, you need to make a reasonable adaptation according to the trend of the story, and the review will take time. In addition, categories such as actor schedules and main creative schedules need to be coordinated.

Although the easter egg of “Want to Meet You” made up for the audience, the drama side also made sacrifices. The original blank ending ended up in a “definite” direction, which is a good thing for the audience. Isn’t it a beautiful regret for the drama party.

In the face of the creators and actors of the pirated “Want to Meet You” crew, saying “No” to piracy and going all out in a sincere manner moved the audience who followed the show. Guan Bo’s comment area can be seen everywhere, “I’m satisfied”, it is precisely because of the blood of the main creator that contributed to this. However, it still needs to be emphasized that things have already happened, and even if the remedy is taken later, the damage caused by piracy still exists.

At the end of the interview, Ma Yiting also told Gu Duo that this photoshoot was a special experience in which they turned the crisis into a motivation. Because I saw the audience who really loved “Want to Meet You”, it was within 18 hours after the incident. I made such a bold decision to say thank you to the audience who insisted on authenticity and loved “Want to Meet You” since the beginning.

“This Easter egg is our extra thanks and the most gentle gift to you, but the real ending has already been handed to you. You are the last puzzle of” I want to see you “. “