New medical combined with internet / mobile.

This article is from the WeChat public account “7 o’clock 5 degrees” (ID: Asia7_5) .

It has been almost a month since the first case of new coronavirus infection was confirmed in Singapore on January 23, and a total of 77 cases have been confirmed in Singapore so far. Over the past month, Singapore has gone from “implementing a policy of no entry or transit to tourists who have been to China” to upgrading the “Outbreak Response System” from yellow to orange, and those who have come back to the slope must enforce it. The isolation of the 14-day absence of absence (LEAVE OF ABSENCE), and the exaggerated rush to fight for goods caused by various kinds of troughs. Therefore, Xiao Compass wants to talk about the development of Singapore’s medical industry.

World’s No.3 Singapore Medical

Singapore has also been affected by a recent pneumonia outbreak caused by a new coronavirus. Not only are local masks out of stock, but in the face of a continuously rising number of diagnoses, the government has also quickly introduced various policies to protect national security.

So what exactly is Singapore’s local medical market? According to the World Health Report published by the World Health Organization WHO, Singapore is ranked third in the world through a comprehensive comparison of medical standards, the difficulty of receiving medical services, and the fairness of the burden of medical expenses. In Singapore, there are also many R & D centers of internationally renowned pharmaceutical companies. As the premier gathering place for medical technology in Asia, more than 30 medical technology companies in Singapore have established commercial-scale factories to produce medical devices for regional and global markets. In addition, the top 10 world-leading medical technology companies have regional headquarters in Singapore.

Although it has the world’s leading medical standards, the Singapore government also has to face the problem of continuous aging.

Aging will not only bring the problem of insufficient effective labor resources to the society, but also affect the medical treatment, the long-term care of chronic diseases and the development of society to a greater extent. Since 2015, the Singapore government’s medical expenditure has exceeded S $ 9 billion for four consecutive years, and the growth rate has exceeded the average GDP growth rate over the same period.

In addition, a report from Singapore-based consulting firm Galen Growth shows that Southeast Asia ’s total investment in health technology in 2019 will reach US $ 226 million, of which Singapore and Indonesia account for 93% of the total financing, while Singapore accounts for Southeast Asia The three biggest deals.

This reflects that Singapore’s healthcare system has not only a strong government backing, but also an increasingly mature and innovative medical system.Therapy ecosystem.

Technology gives new channels to healthcare

The various medical treatment problems brought by the growing elderly population are still insufficient of high-quality doctors. Chronic diseases with multiple elderly populations also require long-term follow-up and continuous adjustment of the management process. To medicine, from monitoring to treatment, from psychology to physiology, changes are needed.

According to the World Health Organization, Asia needs more than 12 million new healthcare professionals in 2030, an increase of more than 70% from the current. In Southeast Asia, which has a population of more than 680 million, the average number of doctors per 1,000 people is less than one. Even in wealthy Singapore, the corresponding figure is less than 2.5 people.

With the continuous development of technology and the gradual increase in people’s demand for high-quality medical care, the combination of innovative business models and correct technology has led to the emergence of many “HealthTech” startups in Singapore, which has always been at the forefront of technology. The rise of technology solutions has also made the medical market more diverse.

Doctor Anywhere is one such company. Established in 2015, Doctor Anywhere is a technology-led regional health company whose mission is to improve medical services, connect medical staff and medical services with patients, support medical care providers to cover more seeking advice At the same time, it is more convenient to obtain medical information and follow up the condition.

The secret is to effectively use the power of technology and connectivity, integrate comprehensive health and wellness services into a single, integrated platform, effectively provide treatment in a cost-effective manner, and prove yourself with strength Leading position in Singapore’s telehealth innovation. Its core service is communication and consultation with doctors anytime and anywhere through videos, which covers three medical vertical areas-general practitioner consultation, breastfeeding doctor consultation and medical aesthetic doctor consultation. In addition, you can buy health and wellness products in Doctor Anywhere’s online marketplace, and it’s easy to get them right at your doorstep.

For Singapore, a medical leader, there are also various problems in which doctors provide unnecessary treatment to patients and individual over-visit, which results in low medical efficiency and increases unnecessary costs. The telemedicine represented by Doctor Anywhere is a new option. First of all, it can support medical care providers to reach more people who seek nursing advice. This not only creates a more efficient medical care system, but also greatly reduces the need to seek medical care, Appointments and waiting times reduce the hassle for patients who are already sick and out of the home, and improve access to high-quality medical care.

Second, for a small and intensive Singapore, not only the land resources are tight, but the medical facilities are also very tight. Patients with mild disease must have anotherOne way to see a doctor is that telemedicine provides accurate medical information for “simple and straightforward illnesses”, rather than a Google search that may give you results that are not exactly what you need. For example, in Singapore, which is already hot, patients with skin diseases will be very common, and most of them may be just ordinary rashes or mosquito bites. Such simple and common diseases are difficult to check on the Internet and compare them yourself. Judgment makes it difficult to endure many unnecessary pains. The convenience and benefits brought by telemedicine are greatly reflected here.

In general, it is generally not cheap to see a doctor in Singapore, and no matter what kind of person you are, you are nervous to go to the clinic for the first time when you are sneezing, or just go to the clinic for a MC Telemedicine programs like Doctor Anywhere can save you money and time.

Using resource advantages is also a gameplay

The current application for remote consultation of patients in Singapore is certainly more than just Doctor anywhere. MaNaDr and WhiteCoat also have a certain market share, so it is particularly important to find unique advantages in addition to video consultation.

As far as telemedicine is concerned, it has some limitations and disadvantages. First of all, there may be some cases of misdiagnosis, but face-to-face medical diagnosis may be misdiagnosed, which can not be completely dependent on telemedicine.

The main problem is that most of the diagnostic procedures involve physical examinations, but remote consultation cannot perform physical examinations. The diagnosis and treatment of some diseases. Physical examination of patients is an essential part of the consultation and treatment process. This has caused the limitations of telemedicine, which can only play a role for simple diseases, and cannot directly replace on-site consultation. This alone poses a fundamental problem for many Internet medical platforms, which is how to position their medical products and how to obtain traffic and win profits by truly solving patient problems?

I believe many companies are aware of this, and only then will Gojek announce cross-border cooperation with Doctor Anywhere. It is mainly that Doctor Anywhere provides certified physician services for Gojek platform drivers on demand, and Gojek platform drivers can also use Doctor Anywhere’s video medical consultation services to solve those common non-emergency diseases. Drivers will receive company discounts at consultations, prescribing medicines, providing medical certificates and referrals.

This method can not only win some fixed users, but also bring some profits. In addition, the development of online sales of health products, physical examinations, and even vaccine appointment services has become a major option for most companies entering the Internet / mobile + medical service.And these cannot be the best strategy to solve mobile medical treatment without high traffic and absolute advantages.

Instead of letting us talk about the variety of changes that can be brought to medical applications through high-end new technologies in the future, it is just Singapore, the world’s leading medical level, that provides medical services not only for its people, but There are also many foreign patients seeking quality medical assistance. Therefore, the development of such “Internet / mobile + medical” products from the perspective of the market and users will still have a lot of room for improvement, especially for international users, there are still many undeveloped market segments.

Medical care is also the foundation of national economy and people’s livelihood. The Singapore government has identified medical technology as an important development area in the biomedical industry. This strategic position enables medical technology companies to explore opportunities in Asia. To this end, benefiting from the government’s supportive policies and the positive contribution of the manufacturing industry, Singapore is also becoming a regional medical technology center, and how to use the advantages of medical resources here to expand more widely. This is also the increasing number of HealthTech entrepreneurship in the region. One question the company needs to think about.

Edit | Du Jun @ 出海

Picture | Visual China