This article is compiled from the latest issue of India Today Business Magazine Features .

Two years ago, Prabha Natesan’s 5-year-old daughter spent most of her time watching TV or playing various electronic products.

“This situation did not change until I had a second child. I did n’t have enough time to go out with Srishti to play. She was as if she was sucked by the screen. She was studying Events, her creativity, and the development of many important qualities were affected, “recalls Naetsan, who lives in Bangalore.

Later, a friend recommended him a product called “Magic Box” (Magic Crate) , a product that can be subscribed and scheduled The “game activity box” sent to your home, or called “益 游 魔盒” (Translator’s Note: The original word here is the activity box. The translator is in It will be called “Yuyou Box” later, which means a magic box containing puzzle games.

“My daughter likes it very much. The contents of the box not only successfully diverted her attention from the screen, but more importantly, she trained her skills. / blockquote>

Now there are not a few parents who feel similar to Natesan. The “Benefit Box” in their mouth is generally designed based on a specific theme. The box contains not only daily children’s games, but also some relatively complex educational activities, as well as DIY games for children to play freely. This content can help children develop their motor, cognitive and social skills.

Karthik Lakshman and R. Viswanathan, the two co-founders of Magic Crate

Strong demand from parents in the new era is enough for manufacturers of these boxes and their investors to bet on the field. In the past five years, India’s parent-child education-related industries have developed rapidly, and education products such as “education and fun” are the most popular. Many start-ups have already joined the scene, and their best practices have attracted investors’ attention.

The popularity of the children’s education industry is not difficult to understand. India’s child population is already the largest in the world. According to data released by the Ministry of Statistics and Programme Implementation (Ministry of Statistics and Programme Implementation) , of the 1.3 billion people in the country, the population under the age of 14 It accounts for almost a third; of the total urban population, there are approximately 99 million children and children, accounting for 26%. Obviously, the market space for children-related industries is considerable.

The overall prosperity of the education technology industry in the broad sense is certainly inseparable from the efforts of Byjus, the industry’s largest unicorn, but it is also worth paying attention to in market segments such as companies operating early education products.

“At around 8 years of age, humans have completed the development of more than 80% of their critical positions in the brain. This is why a new generation of parents will invest in their children at no cost at this time. They want their children to be here During the critical period of physiological development, you learn to analyze reasoning and solve complex problems, “said R. Viswananthan, co-founder of Bangalore-based Magic Crate.

“” Every child wins at the starting line “is the expectation of every parent, but this expectation also makes the” starting line “