“PS” has become everyone’s exclusive name for the “image processing” action.
Editor’s note: This article is from WeChat public account “Geek Choice” (ID: GeekChoice) , author : Liu Diudiu.
“PS” has become the exclusive title of “Image Processing” for everyone.
On February 19, 2020, Adobe ’s image processing software Photoshop just celebrated its 30th birthday. Many designers on Twitter use # PsILoveYou30 # as the topic and make posters to express their blessings. The tool used by many people is Photoshop itself.
Some people are younger than it, and even non-design professionals may be its users. “PS” has become the exclusive title of “image processing” for everyone. How did Photoshop grow from the software name to the proper noun?
The earliest used in the film post
Professional and expensive are the biggest impressions of Photoshop, and this was no exception thirty years ago. Limited by computer technology and hardware costs, digital image processing software is generally used by professional designers. One of the inventors of Photoshop, John Knoll, was the visual effects director of Industrial Light and Magic, and the company participated in the first special effects production of Star Wars. Prior to the 1.0 release, Photoshop was also used for the post-production of Cameron’s movie “The Abyss”.
The movie “The Abyss”
In PhotoshOn the 20th anniversary, Adobe released John Knoll’s first demo video for Photoshop, which processed photos of his wife. As you can see in the video, many interface designs in Photoshop haven’t changed much until now.
At that time, John Knoll and his brother Thomas Knoll brought Photoshop software to some companies, and they were eventually purchased by Adobe. When Photoshop 1.0 was released, it was only a Macintosh version, priced at $ 895. Later, Adobe ported it to the Windows platform, and it gradually became popular with the popularity of Windows.
Popularity with piracy
Many of the popular software at that time had the same fate as Windows and were plagued by pirated software. China was a hardest hit area. According to a 2009 report, 40% of PC software at the time was pirated, and Adobe products were among them. However, another “benefit” brought by piracy is the rapid popularity of Photoshop. Many spoofed pictures and fake news began to spread on the Internet. The media used the words Photoshopped and Photoshopping to refer to image processing.
Beyonce
When a product name is used by the public and becomes a proprietary name, it may not be a good thing for the company that owns the trademark. At that time, Adobe was worried that its brand concept would be diluted and its trademark rights would be affected, so in the 2004 memorandum “correct” the wrong usage of Photoshop.
Correct usage: This image isProcessed with Adobe® Photoshop® software.
Wrong usage: This picture was made by PS.
Of course, Photoshop has gradually grown to become the industry standard, and Adobe no longer needs to worry about its brand value being ignored.
Domestic genuine Photoshop is long overdue
Photoshop’s professionalism has been recognized by many people, but the genuine price has always been more expensive. In order to promote it in China, Adobe launched the “Campus Pioneer Program” in 2011. The original price of Photoshop CS for 7707 yuan was only 349 yuan, but this service is only for college students and college teachers.
In 2013, Adobe launched a Creative Cloud subscription service, but there is only an enterprise version in China. Until August 2019, Adobe announced the launch of the “Creative Cloud China Photography Project”, which includes Photoshop and Lightroom Classic. The price is 888 yuan a year, and individual users can finally conveniently purchase Photoshop software services from regular channels.
Photoshop, which is omnipotent, is also being questioned
Although many people still think of Photoshop as “P drawing software”, its functions are actually very powerful, not limited to image processing. It can also draw vector graphics, make videos, and 3D drawings. In the 2019 Academy Awards for Science and Technology, Photoshop also won awards for outstanding contributions to film technology, which is considered to be “back to the beginning”.
Thomas Knoll, John Knoll, Mark Hamburg
Adobe is also the first company in the AI wave. Using machine learning technology, it is becoming easier and easier to make fake and real images. Deepfake has raised people ’s fear of AI around the world, and it has also exposed Adobe to public opinion. So at the 2019 Adobe MAX conference, Adobe showed off a feature called “About Face” that can detect whether the face of a portrait picture has been modified.
Let “PS” recognize PS images by itself, which sounds a bit fabulous, but it also reflects the important role of Photoshop in the field of image processing.
In the past year or two, Adobe has put more emphasis on mobile products and launched Fresco, a new drawing software for the iPad platform. In the blog post celebrating the 30th anniversary, Photoshop for iPad is also a highlight. After gaining recognition in the professional field, Adobe wanted to bring “PS” to more people.
Header Source: Behance @ Katt Phatt