How will China’s film and television industry standards be established?
For a long time, Chinese film studio-style production methods have been criticized for a long time. In recent years, the release of “War Wolf”, “Wandering Earth” and “Detective Chinatown” and other types of movies have also ignited the industry’s progress in the industrialization of Chinese film and television. discussion.
At the Shanghai Film Festival Forum in 2019, Guo Fan, director of “Wandering Earth”, said, “When shooting” Wandering Earth “, when we are under-industrialized, we rely on human flesh. Our experience is not much, but there are many lessons. Filming This film made me realize that the industrialization of Chinese film is still at a very early stage. “
The chaotic and inefficient production system is reflected in many aspects, and the script format is one of them. Because there is no standard, the format of each script is diverse and difficult to template and tool. On the other hand, the script is the basis of the production process, and the service channel, finance, notice, and scene table all depend on the script output. Therefore, in the previous process of making a movie scene table, it can only rely on manual operation with excel, which is time-consuming and inefficient.
非 幕 科技 is a company recently contacted. It was established in April 2018. To solve the difficulty of script analysis, the company launched The production of off-screen productions uses deep learning technology. Through the study of more than 800 Chinese scripts, it can quickly analyze scripts in multiple formats and derive standardized scene tables.
The non-curtain technology founder Li Zeqiang told, After entering the script, the non-curtain production can export a movie scene table in 20 seconds, and a television scene table in 20 minutes , and manually Operation, a TV script usually takes 3-4 days, and a movie script takes 4-5 hours.
After more than a year of technical iteration, Li Zeqiang said that the accuracy of non-curtained script analysis can reach 95%, and due to some errors caused by overlapping parts of speech, it can be corrected manually in the software.
Analysis of non-curtain script Source: Non-curtain technology official website
Analysis of script based on AI can make detailed detailed statistics of scene information, play volume, atmosphere, actors and other information. The scene table is only the most basic application. Based on these data, gradually realize the right and wrong of the production process. Imagine long-term products. Currently, Feimu has launched electronic notices and film and television financial systems, and the service management system is under development.
According to the introduction of the non-curtain official website, through the dismantling and analysis of the script, the coordinator can directly select the required scene content and episodes in the notice, and quickly add the shooting task of the day. The non-curtain electronic notice supports real-time updating and viewing on the PC and applet. The task start time can be detailed to the specific department, and the department can independently view the day’s shooting plan of the department.
Example of shooting plan Source: Non-curtain Technology
In the financial system, the coordinator can make a budget according to a professional financial template. The financial data can be updated in real time, coordinated by multiple people, and reviewed online. Financial reports can be generated in time to realize the integration from budget production to collaborative changes 化 operations.
According to the scenario data analyzed by the script, the service channel management system can automatically display the location information of the shooting location, the required setting information and the corresponding prop clothing information, and the production departments can realize cloud-based collaborative communication in the software.
Serving Road Management Source: Non-curtain Technology
Li Zeqiang said, Because script analysis has high requirements for data security, non-curtain products are mainly divided into stand-alone and deployment versions. The stand-alone version subscription fee is 600 yuan per year, and users can download It is used locally. The deployment version is mainly for large production companies and provides private deployment services at a price of about 100,000. At present, there are more than 800 customers in the stand-alone version. In addition to SaaS subscription fees, non-screens also provide services such as overseas film submission and review.
On February 1st, the China-Canton Federation issued a notice requiring the national crew to suspend the shooting plan during the epidemic.The entire industry chain of the industry is having an impact, and it is also true for SaaS companies that target film and television producers. Li Zeqiang believes that because the domestic film and television industrialization products are at an early stage, market education and market development are underway. The decrease in the number of production crews is not conducive to the rapid deployment of SaaS software.
But in the long run, The cooling of the film and television industry may also be an opportunity to focus on enterprise-level products that reduce costs and increase efficiency. Only truly perfect products are needed to open the market. During the same period, Li Zeqiang said that in addition to continuing to polish and upgrade products in 2020, Feimu is broadening its profit point and hopes to provide more value-added services to increase the company’s cash flow.
In terms of team, Feimu Technology currently has about 8 people. The founder Li Zeqiang graduated from Beijing Film Academy and the University of Nottingham in the United Kingdom. He has many years of creative experience in the film and television industry. Co-founder and CTO Chen Ruichen graduated from Beijing University of Aeronautics and Astronautics. Technical major, serial entrepreneur of the Internet. In addition, Yu Xiaoyu, deputy dean of the School of Management of Beijing Film Academy, Yang Qingsheng, associate professor of Beijing Film Academy, Dr Andrew Greenman, Ph.D. of the University of Nottingham, and Dr. Hannah Noke, Dr. Cranfield University, guided the team’s project.
At present, Feimu Technology is seeking angel financing.
Source of cover image: Pexels