Author: Wu Yinan, title figure From: “spend one thousand bone.”
On February 6, the State Administration of Radio and Television issued the “Notice of the State Administration of Radio and Television on Further Strengthening the Management of the Production and Production of TV Dramas and Network Dramas” [2020] No. 10 ) . “Notice” made new provisions mainly from the aspects of script creation, episode number and film pay.
Of these, the most striking is the first “promise that the script has been basically completed”. The promulgation of this rule means that an online movie, online drama or online cartoon project must be completed before the script can be declared. Gone are the days when a few thousand words of story outlines could turn on.
On the same day, the Beijing Radio, Film and Television Bureau immediately issued the “Notice on Temporarily Changing the Reporting Method for Recording Materials of Key Network Movies and TV Dramas”. The “Notice” requires that the extracted projects must send an electronic version of the summary of the story and the complete script (word format) to the designated acceptance mailbox. The uniform file name format is “Scenario Selection (Internet drama, network movie, network animation) + title + declaration company” The contact name and telephone number are stated in the contact.
On February 14th, the State Administration of Radio and Television further clarified the review requirements: the filing application must simultaneously submit the “Record Form for the Planning Information of Key Original Network Movies and TV Shows” and the “Completion of Script Creation Commitment”. Recording Form for Original Network Movie and TV Drama Planning Information. According to screenwriter Yu Fei’s “Completion of Script Commitment” and “”Some people do n’t talk ruthlessly” “, according to reliable news, TV drama projects will also be handled accordingly.
Pictures come from Netview Internet
What impact will this series of actions have on the industry? Will the film and television industry that is already in a callback state usher in some new opportunities? Poison Eye interviewed some people in the industry. According to the feedback, it is probably the scriptwriting industry that is most affected. Of course, according to the law of 28, this may be the beginning of someone crying or laughing.
IP disorder or will end
The screenwriter of a film and television company told Poison Eye that after the new policy was introduced, although the future work pressure was uncertain, the status of the screenwriter was virtually affirmed-I feel that the old slogan of “respecting the script and screenwriter” is finally there. Hope that has come true.
As the screenwriter said, in the interview with Poison Eyes, most of the interviewed screenwriters believed that the requirements of a complete script in the context of the New Deal can eliminate a batch of “zombie scripts”. And the return of the importance of “a playbook” may also be a signal that the IP chaos will be dull in recent years.
You know, Only IP is looking forward to, and the pursuit of IP adaptation works is “high fever”, which was once a major ill of the industry development.
2015New Year’s Hot IP Drama “Flower Thousand Bone”
There is a play in the TV series “Hunting Ground”. The female member of a certain online drama crew retired for three days after shooting for some reason. The producer asked for a new actress for emergency. Although the crew has already started shooting, it only has a story. Outline. The agent of the new actress asked to see the script, but was told: “What script are you watching, aren’t you blindly filming with your eyes closed now?”
This plot is not groundless, but it really reflects the industry environment at the time-looking back on the “crazy” of the “IP fever” in 2014-2016, many projects were so hastily started.
Well-known director Wang Jun said in an interview that it ’s very common in the industry to start with only a small number of scripts: “When my son is a strange flower, the script started less than 15 episodes, which is already a good situation. The well-known director Zheng Xiaolong has also talked about it. Many TV series have started filming before the script is finished.
Practitioners told Poison Eye, In the past few years, the film and television industry has had a large bubble and hot capital. In addition, large platforms such as Aiyou Teng have just entered and have sufficient funds. Many producers will use sky-high prices to increase traffic IP. Many projects with large IP + traffic can get investment even with just one PPT, and projects without traffic and non-IP are difficult to find money.
That’s why many film and television companies were unwilling to try original scripts. After all, it took too long to sign a contract for a screenwriter. Changing the first draft and the second draft changed the time cost too much. The industry generally has more confidence in the realizing ability of ready-made well-known novels. They directly purchase IP and omit the process of script creation. They spend most of their production costs on “flow”, and make crude production in the production process. Quick money, and finally “fake investors on the amount of network play.
Looking back at 2016, there were a total of 16 TV series with more than 10 billion Internet broadcasts, and there are still some TV series with more than 20 billion Internet broadcasts. Some netizens joked: “China’s 700 million netizens are not enough anymore!”
CCTVOnce exposed the situation of IP drama water injection
This unhealthy “realization of IP” will undoubtedly disrupt the normal order of film and television production.
And many practitioners believe that “IP fever” directly or indirectly leads to several phenomena in the industry: first, rarely talk about drama, all talk about IP; second, rarely talk about the subject of creation (that is, screenwriter) , only talking about user experience; third, avoiding originality, and all believe in data; fourth, shelving the pursuit of cultural classics The main concern is the appreciation of profits.
According to the “2015 Chinese Internet Literature IP Value Research Report” released by iResearch, 4 of the Top 10 TV dramas in August 2015 were adapted from online novels. The “Fire Thousand Bone” of the summer fire was an adaptation of the popular Internet novel IP.
Not only that, even the industry leader Huace Film and Television also launched the “SIP” strategy in 2015, which focuses on the phenomenal products of “Super IP, Super Production, Super Star”, focusing on head content and creating explosive Boutique.
So at that time, 60% to 70% of the projects that came to find professional screenwriters were IP projects. The well-known screenwriter Shu Huan once revealed that a film and television company spent 500,000 to buy a female writer’s online novel, but ultimately did not use the story at all. “They want that name, and the story is not important.” >
In this regard, there was a screenwriter who replied, “In fact, the entertainment industry itself should be pleasing. The trouble is that we are only allowed to use one product to please the audience. In the end, the audience is left One kind, more and more need only one product, while others simply do not live in the same country. “
If the “IP” fever was once, it would lead to a decline in the number of original works. At the same time, a large number of people working on originality would be lost, making the film and television industry retrogressive. Then The introduction of the New Deal is undoubtedly for screenwriters who are loyal to the original story.