An epidemic changed the way manufacturers release, but this epidemic did not prevent manufacturers from innovating and continued to inject new blood into the market. Among them was iQOO This new brand is coming soon.
360 days after the release of the original product, iQOO at today’s launch The veil of iQOO 3 was unveiled, just like the high-performance gene when the first generation product came out, this time iQOO 3 < / span> powered by Snapdragon 865 , LPDDR 5 , UFS 3.1 These state-of-the-art configurations, and the price of 3598 yuan.
▲ iQOO 3 price announced, starting from 3598 yuan
However, building a comprehensive product is not a simple task. In addition to understanding the mass market needs, you must also understand how to integrate resources according to the needs. Behind the seemingly simple mobile phone, there is actually Complex learning.
Opening iQOO In the past 1 years of product history, we can see This brand released up to 6 phones in just 1 year. And through this 6 product, we can also see the brand’s market insight, innovation and industrial integration capabilities. — —IQOO 3 “Born and powerful” is no accident.
A year of birth, constant insight and change
The sudden appearance of iQOO is aimed at the current pursuit of new technology in terms of configuration and pricing, but in the billions of Under the power of consumption, this is the “must fight” for every mobile phone manufacturer.
iQOO, a new brand, chooses to enter the young market in 2019 , There is no doubt that the mountain with the most masters has been selected. To climb the summit, we must meet the challenges of each master.
▲ First iQOO phone
From the surface, to create a product that can attract young people, we must first be creative, and secondly, we must meet the current Internet entertainment needs.
Furthermore, the creation of products that meet the needs of young users is inseparable from the support of the supply chain, so that the manufacturer’s ideas can be realized.
But the advent of the first-generation iQOO mobile phone has shown its cooperative relationship with the supply chain and industrial integration capabilities.
Conventionally, at the beginning of each year, Qualcomm will supply new processors to manufacturers one after another, so that manufacturers can apply them to flagship products in the first half of the year. However, the new product is just like a cake that has just been baked. A plate of 50 has 500 customers. Can you buy it? To Qualcomm’s cake, in addition to line up, in fact, depends on the cooperation with Qualcomm.
iQOO As a new brand that just came out, it is now under Snapdragon 855 3 released the first-generation iQOO phone with this processor , This can already be seen in the close cooperation between iQOO and Qualcomm. We can also see the 44W fast charging and the “sixth-generation screen fingerprints” coming together. -US “> iQOO Technology integration capabilities based on vivo mature supply chain.
It is precisely based on this ability that iQOO decentralizes these flagship technologies to the iQOO Neo series. Even the products in the price range of 1500-3000 yuan enjoy the same advanced configuration experience as the flagship.
▲ iQOO Neo
Going into the 5G era, iQOO is working hard again.
2019 In the second half of the year, iQOO officially entered the 5G camp. But I want to make the phone 5G The actual situation is far more complicated than imagination. In addition to the related hardware, the mobile phone antenna and internal structure must be redesigned. This is not only a competition between manufacturers, but also the supply chain control and manufacturing capabilities of manufacturers A test.
▲ iQOO Pro 5G
But with the support of a mature supply chain, iQOO Pro 5G came into being. In addition to Qualcomm ’s latest Snapdragon 855 Plus , iQOO also targeted mobile phone antennas. Redesigned to improve the network quality of 5G with 6 antennas and distributed solutions, and increase battery life with large batteries 3. Use liquid cooling to reduce cell phone heating.
This provides iQOO with a good foundation for future 5G product development.
▲ iQOO Pro 5G uses 6 antenna design
But the most important thing is that under these configurations, its price is only below the 4000 yuan, which breaks the public’s view on “< The widespread recognition that "span lang =" EN-US "> 5G is expensive and the threshold for getting started” has also promoted the popularity of 5G in the future. .
According to the third quarter data released by IDC last year 11 , < span lang = "EN-US"> vivo and iQOO jointly holds 54.3% of the first domestic 5G mobile phone market share, vivo has become the manufacturer with the highest market share in China, and iQOO has also become the fastest growing mobile phone brand.
iQOO 3 How to interpret born and powerful
The advent of
5G has accelerated our lives, cached movies faster, downloaded large files in shorter time, and games Will not pit teammates because of high Ping , and in this big environment, the mobile phone itself is also constantly evolving, it has become smarter, more efficient, and more fun.
iQOO 3 , born in the 5G generation, is pursuing exactly the same The speed of this generation.
▲ iQOO 3 uses Snapdragon 865 processor
Based on the partnership with Qualcomm, this year, iQOO once again got the latest flagship processor, bringing the Snapdragon 865 and dual-mode 5G baseband is used in this new product iQOO 3 .
Compared to Snapdragon 855 + , this new processor improves processing performance by 25% , graphics performance improved by 25% , but power consumption was reduced by 30% , positive It is the improvement of mobile phone performance. The side is to allow more operating power for the 5G module.
▲ iQOO 3
But this year’s iQOO 3 is not just about Snapdragon 865 With the addition of two new specifications, LPDDR 5 and UFS 3.1 , the performance of mobile phones is even more powerful.
LPDDR 5 is faster and faster than LPDDR 4X The transfer rate reduces the time required for software data to be cached. This improvement is directly reflected in the operating speed of the mobile phone under high-load tasks, and then improves the system’s switching efficiency under multiple large games and tools.
And UFS 3.1 also improves the read and write speed of the mobile phone’s local storage. This improvement is reflected in the software installation and local large file transfer. In addition, at the moment when short videos become a new way of socializing, the new specifications are also very helpful for the storage of mobile phone 4K 60fps movie shooting.
In addition, with WiFi-6 and 5G Speeding up, mobile phones also need faster memory chips to meet future high-speed upload and download storage requirements.
▲ iQOO 3
But the speed increase is actually only one aspect, on the other hand, it also has battery life help.
LPDDR 5 In addition to being faster, it is also better than LPDDR 4X < / span> is even better. From the existing LPDDR 5 running test, under the high load environment such as games, the new storage can save 2-5% power, which is actually making more available power for 5G operation.
Similarly, UFS 3.1 also adds “ DeepSleep ” deep sleep technology When the phone is idle, the memory chip will go to sleep, which will save power consumption in standby mode.
So this is why more and more manufacturers are pursuing LPDDR 5 and UFS 3.1 . In fact, in addition to performance, there are also considerations for battery life.
While speeding up and saving power, the battery life of iQOO 3 also has a bright configuration. After charging the 44W of iQOO Pro 5G , iQOO < / span> Increase the charging power of the new phone to 55W , and charge the phone in 15 minutes < span lang = "EN-US"> 50% , reducing the time required for each charge of your phone.
Of course, consumers pay attention to mobile phone performance, mainly because mobile phones have become a tool for communication and entertainment. Mobile phone manufacturers are naturally aware of this, so in recent years we can see that while upgrading their configuration, they will also improve the product experience through more functions that cater to user needs.
▲ iQOO 3
In the game function, the system adds the touch acceleration technology of 180Hz , which improves the system of each time the player presses a key in the game Response, reduce operation delay; enhance the screen display effect by increasing the screen brightness, color saturation and sharpness.
In addition, in this updated rectangular camera module, in addition to the regular 4800 megapixel main camera and 1600 megapixel ultra-wide lens, this time also added 50mm fixed focus lens and eye focus to improve portrait shooting quality, this is also Not long ago, Vivo X30 Pro was equipped with a professional portrait lens.
▲ iQOO 3
This shows that iQOO 3 In addition to performance and charging, the mobile phone is also based on user needs and supply chain support. Not just moving in one direction.
Innovate the future and create products that belong to the “cool”
After a year of growth, iQOO has become a mature brand with a large user base, which has enabled this brand to gain the supply chain again this year Support, get the most advanced hardware at the beginning of 2020 at the beginning of the year, and continue iQOO “born “Powerful” gene.
▲ Fengyu Fei, President of iQOO
However, what iQOO entered into 2020 years later is not just satisfied with the present, based on the present Mature supply chain control capabilities, what iQOO wants to do is based on the brand’s “cool” values, blending with a large user base, and continue to adopt new mobile phone technologies explore.
iQOO 3 excellent performance, in addition to the iQOO Pro 5G In addition to the continued popularity of sticks, 5G has also reduced consumer exposure to Snapdragon 865 , LPDDR 5 , UFS 3.1 These new technology thresholds increase the speed at which new technologies can reach the general public.
But the “fast” that iQOO wants is not just for users to participateIn terms of pleasure, it is through the “fast” to explore the possibility of the 5G era.
Better processors, higher speed networks, and more efficient storage systems. These changes that are not visible to the naked eye are actually making the mobile phone a business young pocket computer in the new era Cardnet’s game console, creator’s HD camera, 4K video camera …
iQOO in the future, just as Feng Yufei, president of iQOO brand, gave a speech at this online conference:
Cool is a group of people who share the same values as iQOO. They explore the unknown and never stop. In the future, we hope that the iQOO brand and products will be cool. We do things for ourselves, do what we love!
Products are built for the needs of users. Such a company is bound to be powerful.
▲ iQOO 3 uses Snapdragon 865 processor
Based on the partnership with Qualcomm, this year, iQOO once again got the latest flagship processor, bringing the Snapdragon 865 and dual-mode 5G baseband is used in this new product iQOO 3 .
Compared to Snapdragon 855 + , this new processor improves processing performance by 25% , graphics performance improved by 25% , but power consumption was reduced by 30% , positive It is the improvement of mobile phone performance. The side is to allow more operating power for the 5G module.
▲ iQOO 3
But this year’s iQOO 3 is not just about Snapdragon 865 With the addition of two new specifications, LPDDR 5 and UFS 3.1 , the performance of mobile phones is even more powerful.
LPDDR 5 is faster and faster than LPDDR 4X The transfer rate reduces the time required for software data to be cached. This improvement is directly reflected in the operating speed of the mobile phone under high-load tasks, and then improves the system’s switching efficiency under multiple large games and tools.
And UFS 3.1 also improves the read and write speed of the mobile phone’s local storage. This improvement is reflected in the software installation and local large file transfer. In addition, at the moment when short videos become a new way of socializing, the new specifications are also very helpful for the storage of mobile phone 4K 60fps movie shooting.
In addition, with WiFi-6 and 5G Speeding up, mobile phones also need faster memory chips to meet future high-speed upload and download storage requirements.
▲ iQOO 3
But the speed increase is actually only one aspect, on the other hand, it also has battery life help.
LPDDR 5 In addition to being faster, it is also better than LPDDR 4X < / span> is even better. From the existing LPDDR 5 running test, under the high load environment such as games, the new storage can save 2-5% power, which is actually making more available power for 5G operation.
Similarly, UFS 3.1 also adds “ DeepSleep ” deep sleep technology When the phone is idle, the memory chip will go to sleep, which will save power consumption in standby mode.
So this is why more and more manufacturers are pursuing LPDDR 5 and UFS 3.1 . In fact, in addition to performance, there are also considerations for battery life.
While speeding up and saving power, the battery life of iQOO 3 also has a bright configuration. After charging the 44W of iQOO Pro 5G , iQOO < / span> Increase the charging power of the new phone to 55W , and charge the phone in 15 minutes < span lang = "EN-US"> 50% , reducing the time required for each charge of your phone.
Of course, consumers pay attention to mobile phone performance, mainly because mobile phones have become a tool for communication and entertainment. Mobile phone manufacturers are naturally aware of this, so in recent years we can see that while upgrading their configuration, they will also improve the product experience through more functions that cater to user needs.
▲ iQOO 3
In the game function, the system adds the touch acceleration technology of 180Hz , which improves the system of each time the player presses a key in the game Response, reduce operation delay; enhance the screen display effect by increasing the screen brightness, color saturation and sharpness.
In addition, in this updated rectangular camera module, in addition to the regular 4800 megapixel main camera and 1600 megapixel ultra-wide lens, this time also added 50mm fixed focus lens and eye focus to improve portrait shooting quality, this is also Not long ago, Vivo X30 Pro was equipped with a professional portrait lens.
▲ iQOO 3
This shows that iQOO 3 In addition to performance and charging, the mobile phone is also based on user needs and supply chain support. Not just moving in one direction.
Innovate the future and create products that belong to the “cool”
After a year of growth, iQOO has become a mature brand with a large user base, which has enabled this brand to gain the supply chain again this year Support, get the most advanced hardware at the beginning of 2020 at the beginning of the year, and continue iQOO “born “Powerful” gene.
▲ Fengyu Fei, President of iQOO
However, what iQOO entered into 2020 years later is not just satisfied with the present, based on the present Mature supply chain control capabilities, what iQOO wants to do is based on the brand’s “cool” values, blending with a large user base, and continue to adopt new mobile phone technologies explore.
iQOO 3 excellent performance, in addition to the iQOO Pro 5G In addition to the continued popularity of sticks, 5G has also reduced consumer exposure to Snapdragon 865 , LPDDR 5 , UFS 3.1 These new technology thresholds increase the speed at which new technologies can reach the general public.
But the “fast” that iQOO wants is not just for users to participateIn terms of pleasure, it is through the “fast” to explore the possibility of the 5G era.
Better processors, higher speed networks, and more efficient storage systems. These changes that are not visible to the naked eye are actually making the mobile phone a business young pocket computer in the new era Cardnet’s game console, creator’s HD camera, 4K video camera …
iQOO in the future, just as Feng Yufei, president of iQOO brand, gave a speech at this online conference:
Cool is a group of people who share the same values as iQOO. They explore the unknown and never stop. In the future, we hope that the iQOO brand and products will be cool. We do things for ourselves, do what we love!
Products are built for the needs of users. Such a company is bound to be powerful.