Among them, the game’s revenue share in the App Store may decline significantly.
Editor’s note: This article is from the WeChat public account “Game grape” (ID: youxiputao) , translation: Andrew .
As the dominance of mobile games weakens, some non-game apps in the European market may gain more development space.
This is the information disclosed in the latest Sensor Tower report. This report predicts that by 2022, the revenue generated by gaming apps will shrink from the current 66% to 55%, and that users ’spending on non-gaming apps will continue to rise.
From the perspective of various platforms, by 2022, the proportion of games in App Store revenue may be only 39%, and the proportion of revenue in Google Play platform is expected to be 73%, which is still the largest revenue, but Compared with 2019, 81% is in a downward trend.
Sensor Tower’s report also pointed out that in the next 3 years, the focus of the App Store and Google Play platform revenue will still be on gaming apps.
By 2022, the total revenue of dual-platform games is expected to reach US $ 12.9 billion, a 72.8% increase from the 2019 revenue data.
At the same time, in the next 3 years, game apps will still be an important driver of downloads. Sensor Tower predicts that by 2022, the total downloads of games will reach 12.4 billion times. This is an increase of 19% compared to 2019. The total consumption of European users on mobile apps will reach 23.5 billion US dollars, which is 2019More than twice the corresponding year.
Source:
https://www.gamesindustry.biz/articles/2020-02-24-games-european-mobile-market-share-expect-to-shrink-to-55-percent-by-2022