Under the epidemic, convenience stores have withstood various tests, not only for giving, but for self-help.
Editor’s note: This article comes from WeChat public account “ E-commerce online ” (ID: dianshangmj), Text / Yang Niwa, Editor / Swan, Authorized release.
This article is the seventh report in the “Resumption Diary” series. This series seeks and records how the “smart” companies heal themselves in the epidemic, finds commonalities, and shows that the ordinary people behind are working hard and really overcome obstacles. This series also has: “, the company is listed on the market, and the company is listed in Wuhan, and the company is listed in Wuhan.” Wuhan “_direct >
Before that, it was difficult to integrate convenience stores and fresh produce stores—for those in the 40s and 50s who are used to shopping offline, the prices of convenience stores are high and uncompetitive. Convenience stores have a limited number of vegetables, which won’t attract uncles to choose carefully. However, during the period of home isolation, consumers’ sensitivity to the price of fresh food dropped, and the geographical advantage of convenience stores was brought into play, which just completed the combination of the two formats. The exploration of the Easy Convenience Store under Sinopec is to launch a vegetable gift package combination in the existing “one-click-to-car” service. Users don’t need to get off the car, just buy through the app when refueling, and the staff at the gas station put the goods directly in your trunk. Sinopec said that vegetable sales services will continue to be implemented after the epidemic has passed. Convenience stores that do not have conditions to introduce fresh vegetable fields also make full use of existing resources. For example, Rosen and 7-Eleven in Jiangsu, Zhejiang, and Shanghai launched whole bags of frozen ingredients, including fresh food such as buns and siu mei skewers. Convenience stores sell inventory, which also provides convenience to consumers. For convenience stores, various new attempts and changes are taking place, no matter Whether it is the “Chinese” transformation of Japanese convenience stores or the upgrade of traditional convenience stores, they are all using the “smallest” form to carry the “maximum” demand of residents.
