Will he surprise Meizu 17?
The overall situation of today’s mobile phone industry is set. Huawei, Apple, OV, and Xiaomi have won most of the domestic market, leaving little share for other small and medium manufacturers. Under fierce competition, homogeneity at the product level is unavoidable. The appearance, configuration, and functions are all surprisingly consistent. Few brands have survived by sticking to a maverick brand.
Meizu is a very special presence in the mobile phone industry for more than ten years. On the one hand, it is a legend among domestic mobile phone brands that year, and it can be called the originator of domestic smartphones; on the other hand, Meizu has always been difficult to become the leading brand in the mobile phone market.
In July last year, Li Nan officially announced his departure from Meizu. The former executive triangle triangle disappeared, leaving fans with a lot of emotion.
However, according to Pinwan, Yang Yan, one of Meizu ’s three swordsmen, will return to Meizu as chief strategy officer. In other words, the former father of Flyme is expected to take the helm of Meizu again at this critical moment.
Flyme used to be the Whampoa Military Academy in the mobile phone industry
In 2009, Meizu M8 was born, making Meizu famous in the mobile phone industry. Since its inception, the customization system of Meizu mobile phones has become the most distinctive label of its products and brands. The system of Meizu M8 is still based on Windows CE, and M9 has been completely transferred to Android.
What many people don’t know is that the early company responsible for the UI design of Meizu’s mobile phone system was EICO. From 2008 to 2011, Yang Yan served as the creative director of EICO design company; in 2011, Yang Yan became the product director of Meizu; in 2012, the Meizu Flyme initial system was officially launched.
Since 2014, Yang Yan has been the vice president of research and development for Meizu, responsible for the design, development and operation of Flyme. Under the leadership of Yang Yan, Flyme has always maintained a distinctive style. In the first generation, Flyme focused on simplicity, Flyme 2 focused on silence, and Flyme 3 turned.Flat. Although Yang Yan’s exposure is not high compared to Li Nan and Bai Yongxiang, he has always been the core figure of Meizu.
About Flyme, most people’s main impressions may be fresh and elegant design style, unique functions and interactions. It is undeniable that in the early stage of the development of smart phones, Flyme can be said to be a benchmark for domestic custom systems, which deeply affected other mobile custom systems.
At the same time, some members of the Flyme team have switched to other mobile phone companies one after another, allowing the design style and concept of the Flyme system to spread to the entire domestic mobile phone industry.
In 2014, Ma Lin, a former vice president of Meizu, joined LeTV and led the development of the EUI system. In 2018, the ColorOS 6 system launched by OPPO ushered in a major transformation in UI design, and the designer Chen Xi who spoke at the conference was also from the Flyme team.
So, at the launch of Meizu 16s Pro, the sentence was typed in the center of the stage:
Looking at the development of domestic mobile phone customization system in the past ten years, Flyme can be called Huangpu Military Academy.
There is no doubt that Yang Yangong was indispensable in the construction of this Huangpu Military Academy. Li Nan is in charge of marketing, Bai Yongxiang is in charge of the supply chain, and Yang Yan is dedicated to building Flyme. The three members of Huang Zhang together have created a glorious moment for Meizu.
Back to the front desk, what can Yang Yan bring to Meizu?
On the last day of 2018, Yang Yan posted on Weibo that he officially stepped down as President of Flyme. However, unlike outside speculations, Yang Yan did not resign from Meizu since then, but transferred to other positions, fading out of the public’s vision.
Huang Zhang once said in his own forum that Yang Yan turned to operations and still works for Meizu. Earlier, some netizens revealed that Yang Yan’s main job has become the CEO assistant to help Huang Zhang handle management affairs.
It is worth mentioning that the title of Yang Yan after returning to Meizu is “Chief Strategy Officer (CSO)”, and Yang Zheng, who previously joined Meizu and caused great controversy, also held this position.
During the period of Meizu, Yang Ming has led the Meizu Pro 7 series, trying to break into the high-end market. Of course, from the final results, this attempt was not a success. Yang Yan took over the position of CSO, it is estimated that he is responsible for the next generation Meizu flagship product.
At present, Yang Yan is the only executive of the Meizu Iron Triangle executive. In addition, his resume is also very rich. In addition to building and holding Flyme system for a long time, he also once led the Meizu Acoustics Department and launched a variety of headset products.
According to the information disclosed by Huang Zhang, Yang Yan has also performed operations and management affairs, and she herself cultivated them. Such a veteran person, whether it is within the company or the fan community, can accept him to take charge of the overall situation. For Huang Zhang, Yang Yan may also be the best performer of his strategy.
To be honest, we still can’t say what changes Yan Mei’s return can bring to Meizu. However, as the soul of Flyme, Yang Yan can re-Standing on the stage of the Meizu conference will greatly inspire Meizu and Meizu fans. And his many years of experience in Meizu can also provide support for future work.
Can Meizu 17 break through the bottleneck?
In February, Snapdragon 865 models were released together, and this processor has basically become the standard for this year’s Android flagship. Meizu’s new flagship Meizu 17 uses Snapdragon 865, adding 5G functions is basically nailed. Meizu did not follow the trend of single-mode 5G mobile phones in 2019, and now it seems a more pragmatic approach. As a small and medium-sized manufacturer, focusing resources on more critical products is the right choice.
However, to be honest, it is still very difficult for Meizu 17 to break through the siege and defeat all competing products. 5G may bring a wave of replacement bonuses, but its rescue effect on the entire mobile phone market is always limited.
At present, the official warm-up of Meizu 17 has not yet started, and the rhythm of release and sale has fallen behind the friends. Judging from the latest exposure information, Meizu 17 also adopted the popular full-screen design for digging this year, but the center of the hole position, for people who like symmetrical design, the value has improved a lot.
In today’s fierce competition in the mobile phone market, pure bucket products have been difficult to please consumers. The flagship product that Meizu has built in recent years has no obvious shortcomings, but it also lacks sufficient bursting points. OV series products are constantly upgraded with fast charging power, emerging brands such as iQOO and realme are focusing on the ultimate price / performance ratio, and Huawei is dying of cameras. Relatively speaking, Meizu’s products in recent years seem to be quite satisfactory.
After Yang Yan is in charge of Meizu, the most likely thing to do is to achieve a single-point breakthrough at the product level. For example, in the Android camp, the flagship’s fast-charging power has reached 50W or even 65W, while Meizu phones are only in their early 20W. Meizu is not without technology accumulation in fast charge technology. As early as 2017, MWC showed 55W super fast charge, and 3000mAh battery can be fully charged in 20 minutes.
In addition, in terms of mobile phone sound quality, Meizu can also find a breakthrough. Meizu started as an MP3 business and has also launched HiFi phones, which are fully capable of forming a sound quality advantage on Meizu 17.
Meizu is not completely unlicensed in the Red Sea. Whether it is the brand’s popularity or the characteristics of the product itself, Meizu can find a market for itself.
Only, today, with the increasing head effect of the domestic market, if we do not give up a chance to rise again, Meizu needs to find a way to break through the bottleneck. Meizu 17 may be the most critical product. And can Yang Yan become that key gentleman? The answer is coming soon.