Which Internet companies have this family home made?
Editor’s note: This article is from WeChat public account “ DT Finance ” (ID: DTcaijing ), DT Jun under the author’s cloud life.
Every major event that affects the whole society, the impact does not only affect the moment. A large amount of information and new demands issued in the short term, while changing people’s perceptions and behavior habits, has also profoundly affected various industries related to it.
The Internet is one of them.
In 2003, SARS was rampant, and people who were afraid to go out began to try online games and online shopping, which largely contributed to people’s unlimited imagination of the Internet. In 2008, the Wenchuan earthquake, the online platform was open to information and social mobilization. Other areas showed strength, and later gradually moved to the mainstream.
In 2020, the new crown virus is raging, and Chinese people who ca n’t hide behind closed doors have more and more intimate contact with the mobile Internet.
According to Quest Mobile data, during the Spring Festival of 2020, there were 10 million more active users immersed in the mobile Internet every day than the same period last year, and the average immersion time was one hour longer than before the Spring Festival-reaching 7.3 hours.
In today ’s article, we will answer these questions: What is the longer and deeper mobile Internet life that has brought about changes in our lifestyle? Which big companies are more favored in this outbreak? How will this affect the development of the Internet in China?
Who ushered in the highlight moment?
We found that from the Spring Festival to after the Spring Festival, everyone ’s preferences for APP categories are different.
During the Spring Festival, the apps with the largest increase in active users are mainly concentrated in industries such as video, comprehensive information, and games . After the Spring Festival, efficient office, educational tools, integrated e-commerce and community dating have ushered in a sharp rise.
This change is mainly related to your life aspirations at different times.
The beginning of the Spring Festival is the period when the new crown broke out.Out of the unknown and panic of the virus, everyone fell into unprecedented knowledge and social anxiety. Apps such as comprehensive information, social media on Weibo, instant messaging, browsers, etc. have become important ways for everyone to understand the development of the epidemic.
Zhou Xiaoqi told DT Jun: “When the virus just broke out, I was holding my mobile phone every day. I searched the news every day to see what’s the latest news. The epidemic related articles reposted by everyone in my circle of friends are also up to date. Finished reading. “
In addition to satisfying information anxiety, everyone who cannot go out still has a lot of time to spend. Short videos, online videos, flight shooting, MOBA, puzzle casual games, etc. have filled up everyone Long home time.
After the Chinese New Year holiday, the white-collar workers welcome online work, and students start online courses. Efficient office, education tools app also ushered in an unprecedented highlight.
Zhou Xiaoqi’s company is one of the members of the online office army. Colleagues have held regular meetings online to discuss the new quarter’s planning plan. She exclaimed, “I realized after using it that most of the work can be done online.”
Behind the popularity of the above-mentioned industry APPs, everyone’s living habits have changed.
During the epidemic, What habits did the mobile Internet change?
Under the dome of the epidemic, everyone was forced to live a “cloud life” in advance. These soaring APPs are a true reflection of this “cloud life”.
During this period, people ’s thirst for information, knowledge, and dry goods has expanded unprecedentedly. In addition to flashing news on information platforms such as Tencent News, Today’s Headline , and searching wildly on Baidu and QQ Browser , you also need to go to Sina Weibo, WeChat < / strong> and other social platforms to follow the latest interpretation from KOL and friends and family.
The popular tide of self-entertainment and self-entertainment has also inspired a wider range of enthusiasm for creative life.
People living at home are intensifying their traditional online entertainment projects, working harder on the drama, and increasing the popularity of platforms such as Tencent Video and iQiyi ; incidentally Friends will meet in bloody battles, eat chicken happily, and expand the influence of Peace Elite .
But the most active players are short video platforms such as Quick Hands, Douyin . It is probably that the home life is too long and boring. It just made more people express a strong creative passion and Inspiration; and when everyone is in the same life situation, it is more likely to have emotional resonance, and the short video platform has become the main platform to stimulate and express this resonance.
In the month of living in the cloud, in addition to the social, information, and entertainment that already has a large number of users, the epidemic has also restructured the way to meet the basic needs of daily eating, drinking, studying, and working-this lifestyle, Originally existed in the future imagination PPT of various Internet products, but now it comes early.
Online office is the most typical one.
Isolated epidemic situation, let young friends thoroughly experience a legendary, “free” remote office life, nails inexplicably ushered in the skyrocketing, or else by relying on “Double 11 “Forging Aliyun, he was almost unable to cope with the sudden enthusiasm.
This forced experience card has led many companies to consider updating their work methods. Zhou Xiaoqi said that many features such as directional reply, online file editing, and text message reminders are very practical, and the company is likely to continue to use it in the future.
Elementary and junior high school students also feel a wave of life in the future society. In addition to the online classes, they are also actively signing up for the Ape Question Bank million model exams, and consciously participate in “cloud self-study”. Because it was too hot, Ape Question Bank also caused the server to crash for a time, and netizens shouted, “Don’t stop me from learning.”
Of course, there is also a daily compulsory course: eating. After restaurants and vegetable markets disappeared from life, everyone was forced to live as a Chinese little boy, and Box Horse suddenly became a life-saving straw. Once the market hegemons, lived overnight
Under the dome of the epidemic, everyone was forced to live a “cloud life” in advance. These soaring APPs are a true reflection of this “cloud life”.
During this period, people ’s thirst for information, knowledge, and dry goods has expanded unprecedentedly. In addition to flashing news on information platforms such as Tencent News, Today’s Headline , and searching wildly on Baidu and QQ Browser , you also need to go to Sina Weibo, WeChat < / strong> and other social platforms to follow the latest interpretation from KOL and friends and family.
The popular tide of self-entertainment and self-entertainment has also inspired a wider range of enthusiasm for creative life.
People living at home are intensifying their traditional online entertainment projects, working harder on the drama, and increasing the popularity of platforms such as Tencent Video and iQiyi ; incidentally Friends will meet in bloody battles, eat chicken happily, and expand the influence of Peace Elite .
But the most active players are short video platforms such as Quick Hands, Douyin . It is probably that the home life is too long and boring. It just made more people express a strong creative passion and Inspiration; and when everyone is in the same life situation, it is more likely to have emotional resonance, and the short video platform has become the main platform to stimulate and express this resonance.
In the month of living in the cloud, in addition to the social, information, and entertainment that already has a large number of users, the epidemic has also restructured the way to meet the basic needs of daily eating, drinking, studying, and working-this lifestyle, Originally existed in the future imagination PPT of various Internet products, but now it comes early.
Online office is the most typical one.
Isolated epidemic situation, let young friends thoroughly experience a legendary, “free” remote office life, nails inexplicably ushered in the skyrocketing, or else by relying on “Double 11 “Forging Aliyun, he was almost unable to cope with the sudden enthusiasm.
This forced experience card has led many companies to consider updating their work methods. Zhou Xiaoqi said that many features such as directional reply, online file editing, and text message reminders are very practical, and the company is likely to continue to use it in the future.
Elementary and junior high school students also feel a wave of life in the future society. In addition to the online classes, they are also actively signing up for the Ape Question Bank million model exams, and consciously participate in “cloud self-study”. Because it was too hot, Ape Question Bank also caused the server to crash for a time, and netizens shouted, “Don’t stop me from learning.”
Of course, there is also a daily compulsory course: eating. After restaurants and vegetable markets disappeared from life, everyone was forced to live as a Chinese little boy, and Box Horse suddenly became a life-saving straw. Once the market hegemons, lived overnight