Tea tobacco is a product that uses tea to replace tobacco shreds.
The electronic cigarette channel is fully off-line, but the online sales of “tea tobacco” have doubled.
Relevant national authorities issued the “Notice on Further Protecting Minors from Electronic Cigarettes” on November 1, 2019. Major e-cigarette brands have delisted online channels such as Taobao and JD.com. According to data released by the Chinese Center for Disease Control and Prevention in May 2019, the number of e-cigarette consumers aged 15 and over in China is about 10 million, of which 45.4% of people get e-cigarettes via the Internet. Another data shows that China’s e-cigarette sales in 2019 reached 11 billion yuan . According to a rough estimate of the proportion of 45.4% of online consumers, the online e-cigarette sales contribution is also at the level of several billion yuan.
While the layout and promotion of offline channels for e-cigarettes take time, where has the demand behind billions of online sales shifted? Tea smoke may be one of the answers.
Statistics based on the statistics of e-commerce platforms such as Taobao and JD.com, 2020 In January of this year, the online sales of tea and tobacco reached 48.251 million yuan, an increase of 143% compared to February 2019, and the online transaction volume in one year exceeded 500 million yuan.
The online sales of tea tobacco in the past year according to the statistics of Shenmu
What is tea smoke? To put it simply, tea tobacco is a product that uses tea leaves instead of shredded tobacco, and its shape and usage are similar to cigarettes. The price of one (ten boxes) of tea tobacco on Taobao ranges from tens to hundreds of yuan.