Pay attention to door-to-door matchmaking to get married.
Amici’s innovative business business group intelligent marketing platform UMIC classroom-[peer special section] successfully completed the second live broadcast on February 27. Today, I will bring you live guest Mei Shuang, director of innovation business of Ali Fish, sharing the interpretation of the class perspective on “Alibaba IP Empowerment Brand Upgrade”:
In 2019, Taobao emerged many co-branded brand explosions. Guofeng, Guochao, and IP co-branding became hot words at one time, allowing brands to see the new direction of “combination of products and effects”. Consumers appreciate the co-branded ideas in the brain, but do not know that there are huge data technologies behind them as creative support, and these ideas come from Ali fish.
Mei Shuang, Director of Innovation Business of Ali Dawen ’s IP Licensing Business (Ali Fish), has many years of experience in the artificial intelligence and IP licensing industries, and is responsible for IP licensing in the banking, cultural tourism, catering, and hotel industries. Let her reveal the secret for you today: How did those joint explosions come into being? What new ways do IP empower brands play?
First, what is IP?
Traditionally, IP is intellectual property and an intangible asset. The new IP comes with fans, has a powerful traffic entrance, can quickly trigger social fission, and can generate huge purchasing power in a short time. It is no longer limited to a cultural and creative character, and the type is very wide, including anime games, art Cultural and creative, literature, film and television variety, celebrities, well-known brands, education / college, sports / sports and other popular categories.
