This article is from “Game Time VGtime”, author box, Ai Faner released with permission.
When the console player sees a picture with three primary colors, it is likely to produce “phantom vision” and unconsciously link red, blue, and green to Nintendo, PlayStation, and Xbox respectively. This is not surprising, because the brand image of Yusanjia is so popular that they use more uniform colors from trademarks and billboards to game boxes and system interfaces.
But a little counter-intuitive is that “Yu San Jia” did not find its own representative color from the beginning. Players will form the above-mentioned inherent impression, which is largely a thing only in recent years. Of course, there are some interesting stories behind this.
Red
Nintendo ’s most famous sign is the “runway sign” that has been in use since the 1970s. It consists of the English “Nintendo” and an elliptical outer ring. Although the design has changed slightly in the past 40 years, for example, it is black on the FC box. From 2006 to 2016, the image of the product used to fit Wii and Wii U was changed to gray for a time.
