Consumers do n’t like to buy clothes anymore. Are clothing brands living better?
Editor’s note: This article is from WeChat public account “New Retail” (ID: ixinlingshou) author: Luo Xiuling.
The downturn in the apparel industry has been going on for some time.
According to the latest figures from the National Bureau of Statistics: In 2019, the total retail sales of social consumer goods was 4,11649 billion yuan, a nominal increase of 8.0% over the previous year.
From the retail situation of shoes and hats: the total retail sales of shoes and hats in China in December 2019 reached 149 billion yuan, an increase of 1.9% compared with the same period last year; from January to December 2019, the national shoes and hats Total retail sales reached 135.7 billion yuan, a year-on-year increase of 2.9%, which was 5.1 percentage points lower than the growth rate of total retail sales of consumer goods during the same period.
Consumers do n’t like to buy clothes anymore. Are clothing brands living better?
“Lianshang.com” selected 27 apparel and footwear brands that issued profit warnings to see how apparel companies respond to the crisis and look for opportunities in adversity.
The numbers are important:
1. Of the 27 listed companies, only 9 companies are pre-increasing or turning losses into profit. These 9 companies are women’s clothing business win global, Kelai Tier; men’s wear stock; casual clothing Erdos; footwear Brands Saturday, Hasson; sports brands ANTA Sports, Pathfinder and Biyin Lefen.
2, 4 companies turned losses into profits, namely Shangying Global, Busen, Hasson, and Pathfinder.
For the first time, 3 and 2 companies are expected to make losses, including Modern Avenue and Sanfu Outdoor.
Among the 27 listed companies, Modern Avenue is expected to decline the most, with the highest expected decline of 5548.09%, followed by Meibang Clothing and La Chapelle.
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