Delight premiere has begun strategic cooperation with ByteDance.
On March 5, Huanxi Media (01003.HK) issued an announcement saying that its “Happy Debut Premiere” platform had more than 13 million active users in January and February 2020. As of now, the platform has accumulated more than 2 million paying users and more than 11 million app downloads.
Xuanxi Media said that the increase in active users was mainly due to the “Happy Debut Premiere” platform which has been continuously launching documentary channels since December 2019, and a series of nationwide solo theater movies and online dramas.
The cooperation with Byte Beat may also have a positive impact on the happy premiere. Previously, Huanxi Media issued an announcement saying that on January 23, the company ’s wholly-owned subsidiary Huanxixi entered into a cooperation agreement with ByteDance. Cooperation in the field. Then Toutiao officially announced today that on New Year’s Day, “Aunt” will be played for free on platforms such as Douyin, Toutiao Today, Watermelon Video, and Happy Premiere. Affected by this news, Huanxi Media’s stock price soared more than 40%.
The first phase of the cooperation between ByteDance and Huanxi Media is 6 months from the date of signing the cooperation agreement. Several new movies and web dramas of Huanxi Media will be available in the authorized area after the premiere platform is launched Play at the same time as the Delight premiere platform. This time, as stated in the announcement of Huanxi Media, the cooperation effect at this stage has already appeared, driving the growth of the users of Huanxi Premiere.
In addition, the increase in people ’s home time during the epidemic has also had a positive impact on the user growth of the Happy Delight premiere platform. QuestMobile’s previously released data showed that affected by the epidemic, the number of daily active users and the average daily user length for the Spring Festival in 2020 reached a record high. Specific to the industry, the number of users in the online video industry has increased by 17.4% compared to usual days, and the average daily usage time has exceeded 1.5 hours.
As the streaming platform of Huanxi Media, the Huanxi premiere platform draws on Netflix and builds a high-quality platform based on content. It adopts a model that combines all-member system and pay-on-demand, and covers the three major terminals of PC, mobile and TV.
However, with the exclusive content resources of Huanxi Media, compared to the three major streaming platforms of UiTeng, the premiere of Huanxi is still a “niche”.
According to the previous earnings report released by iQiyi, at the end of the fourth quarter, iQiyi’s subscriber membership reached 107 million. For the whole of 2019, iQiyi’s membership revenue was 14.4 billion yuan. Regardless of the size of the membership or the income of the members, it is still too early for the premiere of Delight to want to compete with domestic first-line streaming platforms.