Thanks to the non-invasive technical characteristics of RPA, it has strong bonding ability in cross-platform and cross-application practice. When combined with AI technology, it can help the system realize cognition, perception, and assist decision-making.
The concept of RPA was first introduced to China around 2015, when the landing scene was concentrated in the financial field. Because RPA has a non-intrusive architecture, it can implement rule-based decision-making and operations without the need for adjustment of business processes to achieve stable operation for a considerable period of time, especially in processes with high repetitiveness, high frequency, and few incidents. Outstanding performance.
From 2019, PRA and AI technology have gradually merged. Thanks to the characteristics of RPA’s non-intrusive technology, it has strong bonding ability in cross-platform and cross-application practice. When combined with AI technology, it can help the system. The realization of intelligent decision-making and auxiliary decision-making through perception and cognitive technologies has further improved compared with the original RPA system that can only achieve simple collection and execution attributes, thereby helping the technology to expand to other industries.
Hangzhou Real Intelligence Technology Co., Ltd. (hereinafter referred to as “Real Intelligence”) is an intelligent software robot integrated supplier with AI + RPA technology as its core. The customer is oriented towards the fields of finance and operators. The segmented scenarios involved include customer service, finance and taxation, manpower, legal affairs, operation and maintenance, etc., to help users replace repetitive system operations, and to assist decision-making in business scenarios.
In terms of product advantages, the product has achieved full coverage of common AI components, including NLP (natural language processing), OCR (optical character recognition), Chatbot (dialogue robot platform), and machine learning platforms. The product belongs to the Universal software platform . For the segmented scenarios in different industries, the design solution adopted by the company is: use the componentized approach to atomize capabilities at the bottom and use The designer realizes the separation of code and business logic. Instead of corresponding to different modules of business logic, users can build different business modules for their own needs. Currently, there are more than 400 RPA components. This solves the disadvantages of providing solutions in a customized way in the traditional development process, avoids waste of manpower and resources, and saves deployment time and costs. In addition, the central console can provide functions such as real-time monitoring, operational planning and scheduling, and task management; in conjunction with the 7 * 24-hour unattended mode of the terminal robot, it further ensures the security of the system and improves the user experience.
At present, the company’s main products are in the areas of finance, operators and government digital government. The number of customers is about a dozen, mainly large customers. The company’s CEO Sun Linjun said that large customers generally have more complex systems, have higher requirements for intelligence in the digital transformation process, and are more willing to pay. Therefore, the company’s market strategy will start with large customers and industry benchmarks. At present, China Mobile, China Telecom, China Tower, State Grid,China Life, Taikang Life and many other head users. The customer unit price ranges from several hundred thousand to several million yuan.
There are two methods of direct marketing and agency. The company currently has sales teams in Beijing, Shanghai, Guangzhou, Hangzhou, and Changsha and continues to expand; agents, channel policies have been improved, the agency authority is officially released, this year plans to cooperate with 50 agents.
The product is profitable in the form of a project system. The profit mainly comes from the standardized platform + some customized services + license fees. The project implementation cycle is between several weeks and 3 months. As of now, the company’s contract scale has reached tens of millions. This year’s business will focus on product development and marketing.
The company was launched in July 2018. Within two months, it had received a total of 10 million yuan from the seed round and angel round from Academician Chen Chun of the Chinese Academy of Engineering, Junlian Capital. There are currently more than 60 people in the team. The two founders are Sun Linjun, the former Alibaba senior algorithm expert, and Gao Yang, the former deputy general manager of China Telecom Sweet Orange Finance (Wing Payment). About half of the team’s members are from Alibaba, and the rest are from first-tier Internet companies such as Baidu, Tencent, Meituan Reviews, Netease, Sohu.
From the perspective of the entire industry, combining the above, the combination of AI and RPA has made RPA technology from the original rule-based automation to intelligent analysis and decision automation. There are currently two head companies in the RPA space, UiPath and Automation Anywhere in the United States. UiPath has completed a USD 568 million Series D financing in 2019 and has an estimated valuation of USD 7 billion after the investment. Automation Anywhere completed a US $ 290 million Series B financing at the end of 2019, with a post-investment valuation of nearly US $ 7 billion. Most of the domestic RPA startup companies have appeared after 2017, such as Hongying Cyclone, Yisai Banner, and Cloud Expansion Technology.