The square dance, model performances, cheongsam show, senior university and other cultural and recreational activities that have emerged in the past ten years are bringing a comprehensive fashion enlightenment to the middle-aged and elderly people, which brings the self-awareness of the middle-aged and elderly people to awaken, and to love beauty My heart is moving, and consumption of various fashion products such as cheongsam, wigs, and makeup is changing from trying to getting used to even chasing
Editor’s note: This article comes from WeChat public account “AgeClub” (ID: AgeClub), author AgeClub Research Institute.
Text | Zhou Chao AgeClub New Senior Business Institute
Cover source | Common people
Promotion of elderly entertainment Enlightenment of fashion, fashion consumption of middle-aged and elderly people open development space
The new crown epidemic has reached an inflection point from all aspects, but the far-reaching impact on the domestic economy will gradually emerge in the next six months to one year. Young people are plagued by risks such as unemployment and pay cuts. In addition, many people were already highly leveraged and indebted to consume before the epidemic. Even if the epidemic is over, their spending power will be greatly suppressed.
The biggest consumer bright spot in the future will definitely appear in the 400 million middle-aged and elderly people in China. Their consumption potential has been fully demonstrated in the fields of tourism and health care products. With the introduction of education, thinking, and wealth levels that are more advanced in the 60s and 70s, middle-aged and elderly fashion consumers may “Fire” turned into “Hagiwara”.
It is generally believed that the middle-aged and elderly groups only have “apparel consumption”, “elderly shoes consumption”, and “scarf consumption”, while fashion consumption