Protecting the economic benefits of the creators
Online entertainment is quietly “transforming”, online music has copyrights, snippet plagiarism is not feasible, and “Bring Doctrine” is becoming increasingly unworkable. Social networks are facing the awakening of copyright awareness.
This is great news for original musicians and filmmakers. For content websites, how to better implement copyright is undoubtedly a huge problem.
Facing industry trends, start-up Pex intends to provide royalty ownership solutions. Since 2014, Pex has scanned information on social networks and content platforms for content that may have copyright disputes. Then, Pex will let the content party negotiate a license with the network platform, withdraw the request for infringing content, or track statistical consumption data to help the original creator get paid.
Pex CEO Rasty Turek said: “I hope that 20 years later, with platforms like Pex, people will no longer have to think about copyright issues, and any content created and published by creators on the Internet will automatically belong to the creators themselves. This It will allow more people to turn their creative enthusiasm into their profession and get their due. “
For 6 years, Pex has collected more than 20 billion audio and video files from YouTube, Facebook, Instagram, TikTok, Twitch, Twitter and other websites to form a content database.
Recently, Pex announced the acquisition of Dubset to help advance the royalty ownership business. A person familiar with the matter revealed that the purchase price was between 25 million and 50 million US dollars. Dubset has a network of relationships with record companies, mainly focusing on DJ music for mixing and multiple song collections, and solving its legal application to services such as Spotify.
After the acquisition of Dubset, Pex will promote the establishment of a third-party content platform. This new technology not only provides direct access to a variety of large network platforms, but also instantly identifies copyrighted audio and video files in as little as a second. Even compressed, cropped and modified variations can be found by matching the melody. In this way, the economic interests of the creators can be protected, and the problem of copyright ownership can be solved.