In this year of the rat, which started with various special circumstances, domestic mobile phones ushered in a “charge”.
Xiaomi Mi 10, Huawei Mate Xs finally released, OPPO Find X just released today 2, and rumored reservations have begun New generation of Huawei P series flagship. In addition to the mass release of domestic mobile phones, another feature is the further high-end. The Huawei Mate Xs with a folding screen does not say that even for Xiaomi Mi 10, the price of the basic model has also come to 3999 yuan, and the Pro version directly starts from 5999 yuan.
The same is true of OPPO Find X2, with a variety of eye-catching technical details: 120Hz refresh rate, 3K QHD + resolution super-sensitive screen , Supports 240Hz touch sampling, HDR10 + and 1 billion color Zhencai display, also equipped with a frame insert chip designed to make the picture smoother. The 5G flagship SoC is definitely available, coupled with new charging technology, etc., these configuration details can already compete with Samsung’s self-produced screen.
From the current trend, domestic mobile phone brands have clearly reached a point on this node in 2020. Consensus-we want to enter the high-end market.
High-end, is it a choice or inevitable?
The impact of domestic mobile phones on the high-end market has long been there.
About 2015, domestic brands have launched a “charge”, including ZTE, Huawei, etc. Approved manufacturers once set the price of their flagship products at the 3000-4000 yuan range. At the time, the starting price of Apple iPhone 6 was only 5288 yuan.
But it was also because of the advantages of Apple’s ecology at that time, the difference in selling prices was small, and the value of second-hand transactions was more secure. For a series of reasons, domestic flagship mobile phones have basically encountered Waterloo. After the direct impact on the high-end market was unsuccessful, domestic mobile phones were soon transferred to the strangulation of the low-end and low-cost market.
The attention of each brand naturally focused on its mid-range mainstream models, and the test of high-end products was also The most obvious thing is to “play the shell”: some are co-branded with the design industry brands and directly replace the back cover of the phone with leather, while others try to make the back cover translucent to show the inside of the phone Circuit board. At least from the results, none of these attempts have achieved the expected success.
More importantly, the general environment has also changed since 2015. We can measure global and China’s smartphone shipments from IDC See the changes.
Since 2016, global smartphone shipments have begun to decline, and China ’s decline has been larger than the world. This indirectly shows that Since 2013, which is the beginning of the 4G deployment, this large smartphone development phase is coming to an end, and the overall smartphone market has completely changed from incremental to stock.
Under the premise of decreasing overall shipments, in addition