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In Japan where flip phones are popular, The Galaxy Z Flip was sold for nearly 1,000 units in 7.5 hours .

In mainland China, where the clamshell machine has been out of the market for a long time, the first Galaxy Z Flip has been out of stock status.

Unlike last year’s Galaxy Fold, Samsung’s promotion of folding screen mobile phones this year has visible changes, except for the traditional technology stream. In addition to the main promotion, this time I also added bloggers from the Department of Beauty and Fashion to evaluate.

Of course, this change has a lot to do with the product itself. This year, Samsung did not explain the technology in a dry way, and It gives this product an attribute-it is not only a folding screen phone, but also a phone like beauty products.

With this attribute, Samsung has popularized the folding screen phone to the beauty and fashion groups, not just the Galaxy Fold positioned it last year. Business people, geeks. Even old classmates who don’t pay attention to digital on weekdays sent me a message after Li Jiaqi’s live broadcast “Where can I buy a new Samsung phone?” / span>

Obviously, Samsung has successfully made more people aware of the existence of folding screen phones this time.

So, although this article is essentially a review, I don’t want to talk about parameters and technologies in a dry way At the beginning of the article, I joined the interaction with several consumers, listening to their voices, and then adding my interpretation of this product.

Why choose & why notSelect

Among the five friends I interviewed, some of them have already started successfully, and some have been dismissed for some reason; Some are urban white-collar workers, some are digital masters, some are beauty and fashion bloggers (the respondents are all pseudonyms).

But to my surprise, not all girls like the Galaxy Z Flip makeup mirror design, and choose it There are not only girls, but also a certain number of boys.

The first friend I interviewed was the old classmate Fiona mentioned earlier. She is a white-collar worker who works in the CBD.

The reason she is interested in the Galaxy Z Flip is like most female users, that is, it is facing the same flip as the makeup mirror Pandora Purple who was going to be emptied instantly, so she eventually boughtThe Galaxy Z Flip wasn’t bought from the official website, but the ox.

I ask, if Cyber ​​Black is available and Pandora Purple is out of stock, would you still ask the oxen to increase the price? Fiona says:

Purple is the hottest on the Internet, and you can accept it as long as the price is not excessive.

But Fiona doesn’t seem to care about the hardware part of this phone when I ask her about folding screens and some performance issues , She said that she does not play games, so she can use sex, except that the 22: 9 ratio screen is a bit narrow and the operation is not suitable, and watching movies is not very used, there is not much difference between the use feeling and ordinary mobile phones.

However, although the Galaxy Z Flip’s compact box shape can attract many face-control users, another interviewed graphic designer Jerry was dismissed halfway.

In the beginning, Jerry also paid attention to this phone because of its unique design like Fiona, but has always advocated “rational consumption” After seeing the real machine, Jerry found that he couldn’t ignore the existence of creases at all:

I thought Samsung had overcome the crease problem, but it was quite obvious to see the real machine. I I still want to continue using the candy bar phone.

Yes, after the release of Galaxy Z Flip, many users are concerned about screen creases in addition to hinge issuesWhether it is as obvious as the Galaxy Fold, but even if Samsung uses flexible glass this time, the creases in the hinge part are still obvious.

But strictly speaking, this is not only a problem for Samsung folding screen phones, but also for all current folding screen phones. Until new screen and glass technologies make breakthrough breakthroughs in this regard, the creases of folding screen phones will still exist.

In a short period of time, consumers pursuing perfection will still be persuaded by this crease.

Although the “cosmetic box phone” is a label for the Galaxy Z Flip, it is not limited to female users. Jun is one of the first users of Z Flip, but Zi Jun never pays attention to it because he loves make-up, but because of the feeling of the flip machine.

As a former MotorolaFor V3, Nokia N92i, and a series of Japanese flip phone users, Zi Jun originally wanted to start with Motorola Razr earlier this year, but finally started with the black Z Flip. He said to me:

Samsung was once the best among clamshell color screen phones, and it was famous for its excellent screen colors. This year ’s Z Flip is one of the milestones in Samsung’s flip phone, which once again highlights Samsung’s advantage as an industry supply chain.

But Zi Jun also added that most people who choose this phone should focus on the value, not the performance, it Its role is to supplement the blank user group that the Galaxy Fold and W20 have failed to reach. These three phones should have a flat positioning and not surpass each other.

▲ Motorola Razr

As Zi Jun said, Song Xiaomin, who is now in Korea, was one of the first fashion bloggers to get started with Z Flip. When asked how she feels about getting started, she responded to me as “fun.”

I was wondering at the time. Is there anything interesting about this phone?

In fact, you can’t look at it with ordinary mobile phone thinking, because ordinary mobile phones are straight, this phone is The clamshell is similar in shape to the makeup box, which is very flattering in itself and is a good platform. And now some hipsters will DIY on it, just like stickers on suitcases, it is a manifestation of cultural creativity.

▲ DIY stickers shared by netizens

“Does anyone care about screen creases and performance?” I asked.

Most do n’t. If it ’s not a digital consumer, you do n’t really care about the configuration, as long as It is enough to meet the needs of use. As for the crease problem, not many people will care about its existence under this appearance.

However, even though the performance of the Galaxy Z Flip can meet the needs of most games today, this phone is not like The Galaxy Fold is as suitable for gaming.

Sam ’s mobile game player Sam is one of the users of Z Flip, but he wo n’t use it to play games except for the surface The softer screen will affect the feel, and the folding design is not convenient for excessive operation.

Even though the mobile phone’s Snapdragon 855+ and 8GB are not out of date today, these configurations are more like running apps The preparation is not a game.

It looks good, but if you use it to play games, you will find it awkward.

Obviously, players prefer the Galaxy S20 Ultra instead of Z Flip.

To me, it’s a flattering phone < / h3>

I have n’t been using the Galaxy Z Flip for a long time, only three days. I want to say that this phone can What gives me a feeling? I think the main part is Samsung’s new attempt on folding screen devices, and the second is to popularize this phone.

The main task of this phone is not a blockbuster, but a long stream of water, let everyone know the technology of folding screen, guide more Multiple users adapt to this device.

In simple terms, it is to educate users to accept and use a folding screen phone, not to replace it with a traditional candy bar phone, but It is on this basis to accept this new form.

As I got the inspiration from an interview with Song Xiaomin, this phone is aimed at consumers from positioning and promotion to the product itself. It’s not a professional geek, but a consumer in another field. These consumers don’t pay much attention to its configuration parameters. What’s more important is that the shape is good or not.

So, this phone itself is going to be “looking”, which is actually different from last year’s Galaxy Fold.

The Galaxy Fold tells through the folding screen We , the mobile phone can become a personal tablet computer through the screen, so it not only has the attributes of a mobile phone, but also has the attributes of a portable office tool.

And Z Flip is still essentially a mobile phone. It is a folding phone that is smaller and more compact than ordinary mobile phones. Cute phone.

How did it become flattering?

Folding the phone, we can get a mobile phone the size of a palm, which can be easily put into my jeans pocket These places, such as jackets and pockets, have a sense of overall security in your hands.

This is slightly different from the Galaxy Fold. The Z Flip’s body is square together, more like a square. A charging treasure, not a long TV remote.

Whether it is black, purple, or gold, all three colors are designed with highly reflective mirror glass, which allows I spent a lot of time focusing on taking pictures in the sun.

But it is undeniable that the color matching of both mobile phones in my hand is very good, and black will appear in the light. Teal and purple will have moreThis mix of lavender and blue is eye-catching but not tacky.

The shortcoming of “beauty” is that it is because of the mirror design of the case that the phone is very slippery when held in the hand The hand, especially for me, such as Daha, invisible increases the risk of accidental falling every time I open the phone.

If I put it in my trouser pocket and sit, it will occasionally slip out of the phone because the case is too slippery.

So wear a shell.

Samsung did not use a large AMOLED outside the phone this time, but instead used a 1.1-inch Super AMOLED as the information window. This makes the phone more clamshell.

• When a call comes in, the screen shows the incoming callNumber, contact information;
• When you receive a text message, the screen will display the content of the text message;
• When you receive a new message, swipe left or right to see which app has a new message;
• When playing music, song information is displayed;
• After turning on the camera, you can project the main screen content;
• When the cover is closed, the screen will turn off automatically. Double-click to view the clock and battery information;
• When charging, the battery information and the time required are displayed.
  

  Although the function of this screen is mainly used as a message reminder, it is an AMOLED after all, and it still displays fixed content for a long time. There is a risk of screen burnout, so Samsung also uses anti-screen burnout technology here.

  

  For example, when charging, the icon moves globally every 1 minute. This design has been used as early as the Galaxy S8’s off-screen display. At that time, the Home button was shifted by 1 pixel to prevent screen burn-in.

  

  But since there is no external screen like the Galaxy Fold, I have to expand the screen, unlock it, Click the app to view the message, so this also adds the step of checking the message each time, especially for social people, repeat the above action at least 50 times a day.

  So when my information comes in more often, I place my phone like this:

  

  Speaking of screens, this time Samsung used a 22: 9 ratio, 6.7-inch drilled folding screen to expand the phone It feels like holding Xperia 1 in your hand.

  But besides being able to fold and drill, the specifications of this screen are not particularly high, 1080P resolution, 60Hz Refresh rate, these are the conventional configurations of current ordinary mobile phones.

  

  Of course, Samsung ’s technological breakthrough is not the specification of the folding screen, but UTG is used in mobile phones. Flexible glass.

  According to Samsung, the screen of Z Flip will be more durable and flat compared to the plastic film surface of Galaxy Fold. It no longer feels like touching a piece of plastic, but it is closer to a normal hard screen.

  But in fact, although the touch feel of this screen is more like a cell phone with a glass film than Fold, it can be overall Still soft, there is not much change in perception.

  

  ▲ UTG glass
  

  Moreover, even if UTG glass is used (actually a mixture of plastic and glass),Does not mean that this screen can be as scratch-resistant as ordinary mobile phones.

  A previous article about Zack Nelson’s testing screen strength Report In the Galaxy Z Flip, the internal screen strength is still level 3. Consistent with Fold and Motorola Razr .

  So the role of UTG glass is mainly to increase the life of the screen folding, change the touch feel, scratch resistance is a secondary addition item.

  

  Where is the most obvious place for this upgrade? I think the hinge part is the most obvious place for upgrade perception. After the first two adjustments, Samsung strengthened the hinge structure and added nylon fiber dust-proof tape to the edge of the hinge. Although in the previous test of iFixit, The effect of the dust band is not very good However, the rigidity of the hinge still has a visible change .

  Every time you open or close the phone, or hold it in your hand, the hinge will not have the loose feeling of the original Fold, every time I can hear a crisp “snap” on the secondary cover, and there will be a sense of joy when you press the Enter key on the green-axis keyboard after you have finished coding a paragraph.

  

  Based on this hinge upgrade, Samsung has also added Flex mode to the phone to expand the phone into a compact box-like angle.

  The biggest benefit to this feature is that I no longer need a mobile phone stand when playing videos and participating in video conferences at home, just plug the phone Just fold it to 90 degrees.

  

  In addition, the system will determine the current camera photo mode according to the folding angle. For example, when the phone is folded at right angles, the camera will automatically Enter gesture photo mode, and you can automatically take a photo by staying in front of the camera for 1 second.

  

  Of course, there are many ways to take pictures of a flip phone. If the cover is adjusted to 45 degrees on a flat surface, night mode is turned on. Able to shoot starry sky; put the cover up to shoot time-lapse video.

  The methods mentioned above do not require additional brackets, as long as you find a flat surface that can stabilize the phone.

  

  ▲ The hinge can stay at multiple angles
  

  From the configuration point of view, the relationship between Galaxy Z Flip and Galaxy Fold should be parallel and complementary, rather than beyond Iterative updates of the predecessors, so this time Z Flip did not use the most advanced configuration in performance as Fold did last year.

  Of course, the combination of Snapdragon 855+ and 8GB storage is almost parametric in terms of parameters, but the current configuration is also Enough to run most apps and games, not to mention Z Flip’s technology tree itself is not focused on “performance”, so it is reasonable to have a conservative configuration.

  

  If you focus more on performance and entertainment, the same price, in fact, the 16GB + 512GB S20 Ultra is moresuits you.

  Like all folding screen phones, due to the limited space inside, the total capacity of the dual battery of the Galaxy Z Flip is only 3300mAh , Bigger than Motorola Razr, but smaller than Galaxy Fold.

  

  In my medium-intensity test with a fixed brightness of 50% and a mix of WiFi / 4G, the total screen brightness of the phone was 358 minutes. It takes less than 6 hours, and with standby, the total battery life can reach 14-16 hours.

  This is already a good result for a mobile phone with 3300mAh battery. You need to know that even the S20 with 5000mAh battery Ultra, It is also 30-40 longer than Z Flip in the same test Minutes only .

  Innovation and popularity, the market needs such a phone

  Whether it is last year ’s Galaxy Fold or this year ’s Galaxy Z Flip, we can all see that there is “Hyun Technology “this phrase. It is true that Samsung ’s folding screen mobile phone is completely different from the traditional mobile phone in terms of performance, camera, and software interaction. I feel a sense of showing off.

  But when evaluating Samsung Hyunji, we must also think about the intention behind it-why does Samsung do this?

  

  In my opinion, although Samsung has been improving the two key hardware of hinge and screen in the past year, last year The debut of Galaxy Fold is not very smooth for a product using new technology, but also allows the public to put unreliable labels on folding screen phones.

  Furthermore, the Galaxy Fold has significant limitations in terms of both pricing and positioning, although the folding screen technology has allowed everyone to see mobile phones and The new form of tablet computers, but the general reputation and higher pricing in the early stage, put the product into a dilemma of sales.

  

  ▲ Galaxy Z Flip Thom Browne Limited Edition
  So, the significance of the appearance of the Galaxy Z Flip this year, in addition to reshaping the image of folding screen phones in the market, also complements Samsung’s folding The product types of the screen phone family consolidate Samsung’s position in folding screen phone products.

  And from the perspective of cross-border cooperation in the fashion industry, we can see that Samsung wants to use the beauty and fashion industry as an entry point. Expand the reach of folding screen phones with Z Flip.

  This actually not only lets more people know about Galaxy Z Flip, but also brings some help to Galaxy Fold. In the previous interview, Fiona, who never paid attention to digital, did not know that last year’s Fold was Samsung. She only realized that Samsung was one of the ancestors of folding screen mobile phones through Z Flip advertisements.

  So on the surface, the Galaxy Z Flip looks like a dazzling trick from Samsung, but in-depth understanding, in fact, it is shouldered The task of popularizing folding screen phones.

  

  Of course, Samsung’s popularity of folding screen phones is also related to its role as a supplier to a certain extent. After all, despite the existence of folding screen mobile phones, there are not many manufacturers of folding screen mobile phones, which is obviously not good for Samsung, one of the folding screen suppliers.

  So from a market perspective, Samsung is popularizing folding screen mobile phones with this more acceptable product, and it is also driving the development of folding screen mobile phones to find a larger business for folding screen mobile phones value.

  As a supplier, Samsung is still using the folding screen to look for the possibility of mobile phone form changes, and the market is indeed such a supplier that dares to try new things.

  Only if the supplier dares to try something new, there will be more participants and pioneers in the market.