Production | Tiger Sniff Business Group
Author ｜ Gentana
Title Map ｜ IC Photo
Spring has arrived, but the annual highlight of the education industry, “Spring Class”, has not arrived as scheduled.
Affected by the epidemic, schools across the country currently use long-distance courses in the form of online courses. Offline education institutions stopped teaching winter and spring classes more than a month ago, and they are still quiet. Regarding the impact of this epidemic, two diametrically opposed views are being discussed fiercely in the industry.
Li Haoyang, founder of Squirrel AI Intelligent Adaptation Education, said in an interview in early February that due to the full suspension of offline institutions, loss of revenue sources, and huge cash flow challenges, he expected that after the epidemic, it may 50% to 60% of the small and medium-sized educational institutions closed down.
Zhang Xi, the founder and chairman of Elite Education, who has cultivated offline one-to-one services for a long time, said at a press conference at the end of February that he believes that in the next year to one and a half years, he will More than 60% of online education companies have closed down. Because a large number of offline students are coming online, the competition is more intense, leading companies will gradually emerge and harvest the battlefield.
Despite their differences, they all expressed similar judgments: The epidemic will speed up the shuffle of the education industry and select the best players on the track. If it is not enough to judge who can survive the epidemic firmly and become the ultimate winner, then after going through a large-scale migration of education traffic from offline to online, at least one conclusion can be drawn-education Online is inevitable. The sooner the online teaching service capability is provided, the sooner the company’s ability to resist risks is improved.
But how to do it online and in what form should it be presented to Chinese students who have long believed in the effectiveness of offline teaching for a long time, it depends on each education company to provide its own solution.
Elite choice
The epidemic has pressed the accelerator of the education industry, and has also urged Elite to accelerate the integration of online and offline teaching.
In 2008, Elite Education opened its first learning center in Shanghai.