If we do not change, we will be eliminated. There is no one in this world.
Editor’s note: This article is from the micro-channel public number “attack wave Finance” (ID: jinbubo) , Author: Shen Shuaibo.
3035 words today, I hope you must watch the duck! You know, Popo won’t lie to you.
In 2020, one sixth has passed. But we thought it was just beginning.
The world seems to have pressed the pause button, but the terrible thing is that many people have not stopped at all, and many changes have come quietly.
1, Old people
My friend recently gave me a smart screen. I used to think that smart screen was a bad thing. Because most functions are mainly completed through three screens: mobile phone, computer, and pad. I have always felt that smart screens are optional.
When things are received, they are set aside. As a result, after the epidemic came, I met once in a few years, and had a time to carry out an in-depth reorganization. Then I gave this to my parents.
As a result, they especially like it. In the past, my voice assistant and my friends around me felt very bad. As a result, their main operations are called by voice. And my parents felt very happy interacting with “her”.
I was lost in thought. We have a little misunderstanding about the elderly. Misunderstanding that they don’t like new things and misunderstanding that they can’t keep up with the times is actually wrong.
Later I wondered why I don’t like voice assistants, but they do. The most likely reason is that my hands are very smooth, so I feel that my voice is very poor. But they are definitely not as skilled as young people, so they prefer voice assistants. At the same time, they need someone to accompany. (On the other hand, some children seem to like this screen too.)
2, Young people, live and short videos
Do you know what “Jimei” means?
If your brain responds: the Jimei area in Xiamen. Then you are really out of touch with the short video and live broadcast era. Recently, a teacher Guo got angry in a short video, and the fire was “inexplicable”. Jimei comes from her quote, which means “sister”.
This word was told to me by my post-95 colleagues. I was lost in thought again. I asked her what’s the allusion? She said no, it was Teacher Guo who created a language system. For example, the sister is called Jimei. Kiwi is called Chengmi hotel. “Three bars” appeared on my head.
Do you know what “black world” is? I won’t explain this here, everyone can Baidu.
A large number of film crews in Hengdian have started to make short videos. In the past 5 million can only make a few TV episodes (or even less), now 3-5w can make a good episode. It is then mass-produced industrially.
Experienced vignette actors have all found their second spring on the vibrato, realizing a dimensionality reduction for non-professionals.
Recently, I have spent a lot of time, energy and money researching short videos and live broadcasts. I can’t make it in the end, I don’t know. But at least, I think knowing how to do it is also a gain.
There are a few core insights that you can share now.
-
This category is highly correlated with expressiveness and perception. The live broadcast is more positively related to rhythmic ability and emotional tension. It has nothing to do with talking on paper. Even if you put the business model of all short video live broadcasts, the monetization method is no longer useful.
-
This is endurance and brainpower. The net celebrity elimination speed on Douyin is 90% + before disappearing on the list in three months. This means that simply relying on being smart, good-looking, and lucky is useless. Finally, long-term endurance and stable IP value.
-
This is still manual work. Three hours live broadcast, most people will be cold, many people feel that they are giving lectures to the elite, it is not a problem to deal with these. This is very wrong. Because the people in the live room can come in at any time, and those who do not cold also need strong physical strength, and more importantly, they have to do it continuously. So you need a good body.
To sum up, many of us have not understood enough about it in the past. Without sufficient respect, this opportunity does not belong to you.
3, Another kind of sale
A large number of slow-selling clothing are being cleared through the live broadcast platform, and the live broadcast is more like a simplified version of a variety show. In addition to Taobao live broadcast, more live broadcast sales are almost done by de-branding. This shows that there is still a big difference between the consumer segments in different circles.
Do you know what it means to be on the list? What is it called a “stealing tower”? What does it mean to “slap people”?
You download a quick hand. Then open a live broadcast room. The list in the upper right corner is arranged according to the amount of rewards. Appearing at the top of the list is called hanging list.Quick Hand has formed a fixed sales model. Is the “anchor business reciprocity model.” What does this mean? That is, as long as the amount you give the anchor is ranked in the top five or top ten, the anchor will “link wheat” with you to help you sell the product. At the same time, they will call their fans to pay attention to you, which is called “dumping people.” (And the efficiency of this is extremely high, often more than 50,000 to 60,000 in one event.) Finally, what is called stealing the tower is that you start a blitz and suddenly charge a lot of money to become the top 1 and get the biggest rights. Suddenly spent a lot of money in vain. This is called stealing a tower. (It is said that the official list has been standardized recently, that is to say, everyone’s gameplay has been banned, we don’t necessarily know yet.)
Quick Flash is a completely different idea and logic. The starting point of his logic is “old iron”, and the starting point of old iron is friends and trust.
Here, all the Marketing theories you have learned are rubbed repeatedly on the ground to doubt life. All the 4P, 4W, and five-force models you learned are instantly turned into a cloud of smoke.
So, everybody!
Stop spending an afternoon drinking Starbucks for a useless Brainstorm. The high copy that you discussed can’t sell anything. When you write copywriting and sell goods, it looks like a cavalry vs. machine gun and tank.
The rebound is inevitable, but retaliatory consumption in your fantasies is currently not seen, and more rational consumption may occur instead. So I am more optimistic about the “extreme price-performance ratio”.
But anything may happen, such as Huawei’s latest folding phone has been killed again. Because the Chinese market is too big, there are always people who have money, so don’t try to summarize the overall situation through any cross section. Consumption must coexist with multiple trends.
At the same time, we have also seen many brands with very weak potentials on the brink of extinction. In fact, most of the e-commerce sales in the most demanding categories are also not bad. In addition, most e-commerce is now called the classical e-commerce model, which is a backward production capacity.
4, The collapse of the elite language system
A field of public opinion surrounding an elite language system has come to an end.
In fact, the elite’s argument is aphasia, complete, and even permanent on more than 90% of the current platforms.
Of course, you can always stick to your “arrogant
Do you know what “Jimei” means?
If your brain responds: the Jimei area in Xiamen. Then you are really out of touch with the short video and live broadcast era. Recently, a teacher Guo got angry in a short video, and the fire was “inexplicable”. Jimei comes from her quote, which means “sister”.
This word was told to me by my post-95 colleagues. I was lost in thought again. I asked her what’s the allusion? She said no, it was Teacher Guo who created a language system. For example, the sister is called Jimei. Kiwi is called Chengmi hotel. “Three bars” appeared on my head.
Do you know what “black world” is? I won’t explain this here, everyone can Baidu.
A large number of film crews in Hengdian have started to make short videos. In the past 5 million can only make a few TV episodes (or even less), now 3-5w can make a good episode. It is then mass-produced industrially.
Experienced vignette actors have all found their second spring on the vibrato, realizing a dimensionality reduction for non-professionals.
Recently, I have spent a lot of time, energy and money researching short videos and live broadcasts. I can’t make it in the end, I don’t know. But at least, I think knowing how to do it is also a gain.
There are a few core insights that you can share now.
-
This category is highly correlated with expressiveness and perception. The live broadcast is more positively related to rhythmic ability and emotional tension. It has nothing to do with talking on paper. Even if you put the business model of all short video live broadcasts, the monetization method is no longer useful.
-
This is endurance and brainpower. The net celebrity elimination speed on Douyin is 90% + before disappearing on the list in three months. This means that simply relying on being smart, good-looking, and lucky is useless. Finally, long-term endurance and stable IP value.
-
This is still manual work. Three hours live broadcast, most people will be cold, many people feel that they are giving lectures to the elite, it is not a problem to deal with these. This is very wrong. Because the people in the live room can come in at any time, and those who do not cold also need strong physical strength, and more importantly, they have to do it continuously. So you need a good body.
To sum up, many of us have not understood enough about it in the past. Without sufficient respect, this opportunity does not belong to you.
3, Another kind of sale
A large number of slow-selling clothing are being cleared through the live broadcast platform, and the live broadcast is more like a simplified version of a variety show. In addition to Taobao live broadcast, more live broadcast sales are almost done by de-branding. This shows that there is still a big difference between the consumer segments in different circles.
Do you know what it means to be on the list? What is it called a “stealing tower”? What does it mean to “slap people”?
You download a quick hand. Then open a live broadcast room. The list in the upper right corner is arranged according to the amount of rewards. Appearing at the top of the list is called hanging list.Quick Hand has formed a fixed sales model. Is the “anchor business reciprocity model.” What does this mean? That is, as long as the amount you give the anchor is ranked in the top five or top ten, the anchor will “link wheat” with you to help you sell the product. At the same time, they will call their fans to pay attention to you, which is called “dumping people.” (And the efficiency of this is extremely high, often more than 50,000 to 60,000 in one event.) Finally, what is called stealing the tower is that you start a blitz and suddenly charge a lot of money to become the top 1 and get the biggest rights. Suddenly spent a lot of money in vain. This is called stealing a tower. (It is said that the official list has been standardized recently, that is to say, everyone’s gameplay has been banned, we don’t necessarily know yet.)
Quick Flash is a completely different idea and logic. The starting point of his logic is “old iron”, and the starting point of old iron is friends and trust.
Here, all the Marketing theories you have learned are rubbed repeatedly on the ground to doubt life. All the 4P, 4W, and five-force models you learned are instantly turned into a cloud of smoke.
So, everybody!
Stop spending an afternoon drinking Starbucks for a useless Brainstorm. The high copy that you discussed can’t sell anything. When you write copywriting and sell goods, it looks like a cavalry vs. machine gun and tank.
The rebound is inevitable, but retaliatory consumption in your fantasies is currently not seen, and more rational consumption may occur instead. So I am more optimistic about the “extreme price-performance ratio”.
But anything may happen, such as Huawei’s latest folding phone has been killed again. Because the Chinese market is too big, there are always people who have money, so don’t try to summarize the overall situation through any cross section. Consumption must coexist with multiple trends.
At the same time, we have also seen many brands with very weak potentials on the brink of extinction. In fact, most of the e-commerce sales in the most demanding categories are also not bad. In addition, most e-commerce is now called the classical e-commerce model, which is a backward production capacity.
4, The collapse of the elite language system
A field of public opinion surrounding an elite language system has come to an end.
In fact, the elite’s argument is aphasia, complete, and even permanent on more than 90% of the current platforms.
Of course, you can always stick to your “arrogant