Looking for more application scenarios, this is a stepping stone to get more opportunities.
3. Finding small trends among young people
For a while, everyone was very concerned about the changes in a small fishing village south of Shenzhen. There were many explanations. Some said it was a problem of people ’s livelihood, some said that the economic growth momentum was slowing down, and some said it was due to ethnic groups. I don’t think so. Look at the streets where you go. Most of them are young people. The problem is basically the problem of young people.
The young people who grew up after the return of Hong Kong in 1997 do not understand China.
It is more interesting that the Central Propaganda Department never expected that a strange power suddenly appeared on the side of the Shenzhen River—the girl in the rice circle.
They used to be chasing stars. Now they support the Hong Kong police, because the Hong Kong police were chased by these derelict youths in Hong Kong, annoyed the rice circle girls. Middle brother.
We used to be fans and liked Luo Dayou and Li Zongsheng, but then the relationship between fans and idols was not the same as now.
At that time, I liked Luo Dayou, Luo Dayou ignored me at all and would not change his style just because I liked him.
The current idols will come to the fan base to see what they are talking about.
I asked a rice circle girl: how do you know he dives in your group? She said: For example, we are talking about his recent fatness, and two days later he posted a picture of iron on Weibo. We said that the hair color of this show is not good, and he will change it soon.
Now, they think that this country is their idol, their brother Azhong, who has me—this mentality is completely different from our generation.
The mentality of our generation is the mentality of migrant workers in the motherland. As long as the motherland gives an opportunity to work, I feel very lucky. These young children think they are investors. Although he is a small investor, he also thinks that if I invest in this project, I need to do publicity. If more people agree with this project, the final value of this project will be greater.
We used to talk about young people becoming lazy and not working hard, especially impulsive, but we forgot that it was just because young people have different ideas from us.
Why did we go to the rice circle today? Because we went to see “996” first, many code farmers in IT companies were complaining about 996, working from 9 am to 9 pm, working 6 days a week, and finally went straight to the ICU.
We always say that young people hate bureaucracy, hate KPI assessment, hate punch, hate working long hours, and hate night shifts. Take a look at the rice circle. It has a strict bureaucracy, strict KPI assessment, and has to check in every day. No one has been paid, and all are night shifts.
Why is he so active? Because their ideas are different from ours.
The motivation of our generation is called poverty motivation—if you do n’t work, you have no money to earn.
These young people have no pressure to survive, and starving themselves is also a very technical matter. After the pressure of survival, their motivation is called hi motivation—hi motivation is that I want to feel hey, I’ll do it, if I don’t feel hey, I won’t do it.
Then the problem is here. The boiling point and ignition point of the poverty drive are very low, so the poverty drive is well controlled. But His motivation has a high ignition point. Things that are hi to one person are not necessarily hi to another person; today is hi, and tomorrow is not necessarily hi.
So how can we communicate with young people?
You will find that many of our original ideas are wrong. Their ability to act is far beyond our imagination. Although these are boys and girls in their teens or twenties, they have little social experience, but they are very fast. Quickly, a national fan club and branches around the country are organized closely, and you can mobilize your power in an instant.
The future employees will have more and more post-90s and post-00s, and future consumers and customers will also have more and more post-90s and post-00s. Our children will be post-90s and post-00s. The idea is on the other side of the generation gap.
So, young trends in the future often appear among young people, but in the mainstream narrative, the story of young people will be ignored by everyone.
Here are three small trends I saw this year:
A lot of bottom-up innovations will emerge from the bottom;
If you are good at mix and match in the edge zone, you will find many opportunities for innovation;
If you can better understand the rise of the next generation, there will be many changes regardless of the organizational form of the enterprise, or future consumption patterns and social organizations.
Fourth, China’s future is nurtured in a small trend
How can a small trend become a large trend?
In fact, it is very similar to the evolutionary laws of nature. At the beginning, there are many mutations in genes. At this time, they are largely directional, spontaneous, and accidental.
But the environment’s selection mechanism is survival of the fittest, and the small trend that is most apt to adapt to environmental changes will be retained, and then he will be empowered, increase his advantages, and become strong.
China is such a large-scale environment, in which there will be more and more small trends. They compete and cooperate with each other. The small trend that is most in line with China’s national conditions is retained. We call it complex. dividend.
Nature ’s 4 billion years of life evolution has told us that evolutionary algorithms are the only successful science on the planet. 99.9% of the species that once existed on the planet have been extinct, and those who survive today are definitely deserved successes. 4 billion years of natural evolution has revealed that evolutionary algorithms will definitely outperform elite algorithms.
Thank you all.
* The article is an independent opinion of the author and does not represent the standpoint of Noteman.