2020, no domestic drama?
Editor’s note: This article is from the micro-channel public number “DT Finance” (ID: DTcaijing) , Author: No Watch the DT Jun.
In this ultra-Changchun holiday, brush play has become a serious matter of house killing time.
Recalling 17 years ago, everyone was afraid to go out because of SARS, and the classic repertoire was staged. Accompanied by us are “The Secret History of Xiaozhuang” and “Biography of Heroes of Shooting Eagle”, and the golden sunflower in “The Family of Gold Powder” Ladies and ladies lying side by side, as well as a “Smell Fragrance” spread all over the streets.
We also look forward to 2020, which will be another big year of classic film and television dramas.
But so far this year, do n’t say it ’s a classic, there does n’t seem to be a drama that matches “Look?” Do you know? “It should be Green Fat, Red and Thin.”
Yi Qing, born in 1998, is about to die. Lying on the bed every day, she watched TVB police bandit dramas one after another. From 2006’s “Forensic Pioneer”, she saw “Apostle Walker” in 2014. The play on the show is really not interesting.
Comparison of the data in detail, we can tell everyone responsibly, yes, the drama we are watching is indeed getting more and more uncomfortable.
01 One month of national drama, The play of the episode is only up 11%
When the epidemic trapped people preparing to leave relatives at home for the New Year, online entertainment inevitably ushered in an unexpected traffic bonus, but from the data point of view, the anticipated surge in episode play did not appear.
According to Eun ’s data, this month after the New Year ’s Eve, the total number of episodes broadcasted on the Internet has increased by 11.1% over the same period last year, while the total number of TOP20 episodes has only increased by 14.9% ——Compared with other online entertainment methods that double every day, it is bleak.
If we further shorten the time to the half month from New Year’s Eve to the Lantern Festival, the total play volume of the episode will be 100 million less than last year (11.322 billion in 2019 and 11.225 billion in 2020). .
onlyLooking at the head work, the national degree is far worse than last year.
This month’s Spring Festival holiday, the top broadcast of “The Next Stop Is Happiness” was 3.438 billion, which was broadcast on the Mango platform alone. Last year’s “Knowledge” was performed by iQiyi, Tencent Video and Youku’s three major platforms broadcast together. Of these, only Tencent Video announced the playback volume, but a single platform reached 3.057 billion.
Behind the pessimistic broadcast data, there is an overall decline in the amount of drama reserves. In other words, the market has less and less choice for audiences.
In 2018, the number of episodes that can be seen from iQiyi, Youku, Tencent, and Mango at the Chinese New Year’s Swap Party at the Spring Festival Party were 1096, 870, 608, and 304, but this year, The number of drama episodes has declined to varying degrees.
02 Why isn’t this year’s drama really fragrant?
The number of broadcasts has always been the simplest and roughest measure of the performance of a drama market. If you want to see whether the work is fragrant or not, the audience’s voting score is also very important.
We compared the Douban scores of the head drama series this month after the Spring Festival 2018-2020, and found that the quality of the opening dramas has indeed declined year by year.
In the past 3 years, the median score of T0P20 works has dropped from 6.6 to 6 points, and the number of works above 8 points has plummeted from 6 in 2018 to 1 in these two years. The number of failed works under 6 points has increased from 6 in 2018 to 9 this year.
However, to talk about why classics have become less and less in recent years, it can be explained not only by simple industry shocks. After all, everyone knows that domestic dramas are not good-looking, but not only in two or three years thing.
The classic frequency of SARS that year was closely related to the major changes in the film and television industry.
From entering the market economy in 1992, to being implied by the policy in 1995 for private enterprises to be eligible to participate in film and television production, and in 2001, private capital could finally enter the media industry justified. When the SARS emerged at the end of 2002, the domestic film and television drama market was embracing the dual emancipation of productivity and ideas, and Hong Kong and Taiwan capital also began to actively cooperate with the mainland.
It is this kind of cooperation. In the beginning of 2003, the classic “Biography of Heroes of the Eagle” and “The Legend of the Dragon Slaying on the Sky” were born, which brought a long-lasting martial arts style in the Mainland.
The director of Su Youpeng’s version of Yi Tian, Lai Shuiqing, came from Hong Kong. At the time, the show brought together many well-known actors from three places on both sides of the strait. The actresses were beautiful, and the investment of more than 20 million was smashed. Martial effects.
(Si Mei, 2003 Edition of “Tian Long Tu Long Ji”)
“Jin Fan Shi Jia” is a representative of the Republic of China drama that ignited the streets and alleys after “Lifetime Fate”, and it is probably the parody model of the idol love drama that flooded later. Which girl doesn’t stir up dreams when she sees the lilies on the vines shining in the wind and the two in the sunflower field of golden sunflowers holding hands while sleeping.
(Photo from “The Family of Gold Fans”)
Pink Girl, broadcast in April 2003, is an insurmountable example of urban light comedy. Single is sugar, marriage is chai tea with vinegar, to escape marriage, to set off firecrackers; love is an art of courting each other, marriage is an art of running away from each other … listen to the motto of love Did n’t I know it?Have you planted a seed?
In such an age when spiritual life is gradually becoming rich, everything is new. When a work reaches the audience, it can stay in the memory for a long time.
For creators who do n’t have enough funding, how to spend a limited budget on the blade is the most important issue.
But as more and more hot money flows into the film and television industry, we know the later stories.
So, when we come to the present, we have to look at the new version of the actress who ca n’t tell the difference, “Eternal Heaven”, “Peerless Double Pride” filmed over and over again, and “Love Apartment 5”, which is full of fans ’feelings …
On the one hand, the audience is already fatigued, and on the other hand, there are more and more entertainment methods to attract everyone. Rather than endure old or insincere plots and poor acting skills, it is better to choose more fragrant games and various short videos. Data show that during the Spring Festival, the top ten games on iOS best-selling games increased by more than 40% year-on-year, and the games ranked 10-60 doubled.
After all, killing time, why not make yourself happy?
It’s inevitable that there will be some regrets. Unlike playing games and brushing short videos alone, in the sorrowful epidemic year, film and television dramas can be said to be the common memories of everyone’s suffering.
When we recall SARS today, in addition to the classroom full of medicinal and vinegar flavors, there is also Jin Yanxi, all the fans and the big Jade children who are still in the memory.
But when we think back to 2020, what we have left in our common memories may really be the painful epidemic and the miserable life of having to work from home after being banned.
The number of broadcasts has always been the simplest and roughest measure of the performance of a drama market. If you want to see whether the work is fragrant or not, the audience’s voting score is also very important.
We compared the Douban scores of the head drama series this month after the Spring Festival 2018-2020, and found that the quality of the opening dramas has indeed declined year by year.
In the past 3 years, the median score of T0P20 works has dropped from 6.6 to 6 points, and the number of works above 8 points has plummeted from 6 in 2018 to 1 in these two years. The number of failed works under 6 points has increased from 6 in 2018 to 9 this year.
However, to talk about why classics have become less and less in recent years, it can be explained not only by simple industry shocks. After all, everyone knows that domestic dramas are not good-looking, but not only in two or three years thing.
The classic frequency of SARS that year was closely related to the major changes in the film and television industry.
From entering the market economy in 1992, to being implied by the policy in 1995 for private enterprises to be eligible to participate in film and television production, and in 2001, private capital could finally enter the media industry justified. When the SARS emerged at the end of 2002, the domestic film and television drama market was embracing the dual emancipation of productivity and ideas, and Hong Kong and Taiwan capital also began to actively cooperate with the mainland.
It is this kind of cooperation. In the beginning of 2003, the classic “Biography of Heroes of the Eagle” and “The Legend of the Dragon Slaying on the Sky” were born, which brought a long-lasting martial arts style in the Mainland.
The director of Su Youpeng’s version of Yi Tian, Lai Shuiqing, came from Hong Kong. At the time, the show brought together many well-known actors from three places on both sides of the strait. The actresses were beautiful, and the investment of more than 20 million was smashed. Martial effects.
(Si Mei, 2003 Edition of “Tian Long Tu Long Ji”)
“Jin Fan Shi Jia” is a representative of the Republic of China drama that ignited the streets and alleys after “Lifetime Fate”, and it is probably the parody model of the idol love drama that flooded later. Which girl doesn’t stir up dreams when she sees the lilies on the vines shining in the wind and the two in the sunflower field of golden sunflowers holding hands while sleeping.
(Photo from “The Family of Gold Fans”)
Pink Girl, broadcast in April 2003, is an insurmountable example of urban light comedy. Single is sugar, marriage is chai tea with vinegar, to escape marriage, to set off firecrackers; love is an art of courting each other, marriage is an art of running away from each other … listen to the motto of love Did n’t I know it?Have you planted a seed?
In such an age when spiritual life is gradually becoming rich, everything is new. When a work reaches the audience, it can stay in the memory for a long time.
For creators who do n’t have enough funding, how to spend a limited budget on the blade is the most important issue.
But as more and more hot money flows into the film and television industry, we know the later stories.
So, when we come to the present, we have to look at the new version of the actress who ca n’t tell the difference, “Eternal Heaven”, “Peerless Double Pride” filmed over and over again, and “Love Apartment 5”, which is full of fans ’feelings …
On the one hand, the audience is already fatigued, and on the other hand, there are more and more entertainment methods to attract everyone. Rather than endure old or insincere plots and poor acting skills, it is better to choose more fragrant games and various short videos. Data show that during the Spring Festival, the top ten games on iOS best-selling games increased by more than 40% year-on-year, and the games ranked 10-60 doubled.
After all, killing time, why not make yourself happy?
It’s inevitable that there will be some regrets. Unlike playing games and brushing short videos alone, in the sorrowful epidemic year, film and television dramas can be said to be the common memories of everyone’s suffering.
When we recall SARS today, in addition to the classroom full of medicinal and vinegar flavors, there is also Jin Yanxi, all the fans and the big Jade children who are still in the memory.
But when we think back to 2020, what we have left in our common memories may really be the painful epidemic and the miserable life of having to work from home after being banned.