article from the micro-channel public number: alphabet list (ID: wujicaijing), of: Tan night cold, Editor: Ma Yue, the subject map from: IC photo < / span>
“When it comes to farming fruits, I don’t believe anyone is worse than me.” A netizen exposed the strawberries he bought for farming in the Douban group. Most of the nearly 40 strawberries were black and rotten.
The user who bought another strawberry farmer checked it after receiving the goods. Although the appearance did not look good, at least there were no bad results. But after weighing, she found that the promised 3 pounds of goods was actually less than 2 pounds. After contacting the customer service once, she did not get a response.
The blocking of rural roads and the difficulty of logistics and transportation led to the slow sales of agricultural products in many places during the epidemic, and e-commerce platforms have launched agricultural assistance projects. Li Rongyi bought nearly 10 orders for agricultural products in the past month. She listed that ugly oranges are particularly sour; mangoes are all green and have been simmered for a few days; eggs are smaller than normal eggs half.
Li Rongyi told the alphabetical list that because of the quality of Dandong strawberries and mandarin oranges that she bought at first, she continued to place orders, but she gradually discovered that the received agricultural aids were of good quality and some The quality is poor, and the latter is more likely. “Buying agricultural products is a ‘character’ game.”
Weibo story celebrity Gu Dandan saw the epidemic situation was difficult and the agricultural products were out of stock a few days ago, so he placed an order and bought farmer ’s fruit. It should n’t be big, it ’s so ugly and so small that it ’s not slow-moving, ”he said.
In this Weibo comment area, many netizens also posted their own fruit for helping farmers. In the past month, on various social media, we can see some consumer assistance products that are satisfying consumers, and it is not disappointing. Why do the products you love to help farmers frequently roll over?
一 、
“The agricultural products you buy everyday are graded products that have been screened, and the screening rate ranges from 10% to 50%.” Weibo Da V Otter mentioned, “And you see that farmers in a certain area have a backlog of xx million catties They are all uniform goods. If you are ‘agricultural helper’, he will send the uniform goods to you, at least half of which should be thrown away or the cannery. “
The so-called unified goods refer to the goods sold at a uniform price regardless of quality, specifications and grades. Lu Lu recently understood the difference between Supermarket and Tonghuo. She bought 800 grams of Lipu taro in the supermarket for nearly 20 yuan, while ordering 3 pounds of Lipu taro on the e-commerce platform only cost 15 yuan, but the former skin It was clean and almost non-destructive. The latter was covered with dirt and part of it had rotted. She realized that the higher prices of agricultural products sold by Supermarket were due to the additional cost of screening products, and that the products purchased at cheap prices had to bear some damage costs virtually.
An e-commerce seller who sells Apple in Yantai said that the best volume in their stores is the general merchandise, and the lower price orders are basically mixed with many third-level fruit sales. “The first and second-tier goods can’t be sold, and the demand is small. Basically, they are sold by the merchant’s wholesale market or have supply channels.”
Unlike offline shopping at supermarkets and fruit shops, fruits purchased by users on the e-commerce platform are often sold in bulk. Affordable prices are important or even the most important reason why users choose to buy fruits on the e-commerce platform. If the price of the product is the same as that of the offline supermarket, fruit store, or higher, it will face a situation of blocked sales.
I know that the user Roy’s family is in a major emerging citrus production area such as the Ugly Orange in Sichuan. There is a large orchard at home. Her parents are doing fruit agency business.
Roy told the alphabetical list that, in general, e-commerce storesI prefer to use e-commerce fruit. The pursuit is transaction volume. There will also be shops that sell high-level goods, but most of them are sellers of their own orchards. Roy said that their online store will pick good fruit for each shipment, because the output is tens of thousands of kilograms. After the batch is sold online, the rest can still be sold at wholesale prices. “But the e-commerce store that stocks up has to sell everything.”
The letter list query found that Roy ’s shop ’s rating was 100%, and the product evaluation was also good, but because the price is not much different from offline, the sales volume is not high.
The successive rollover shopping experience has made Li Rongyi reduce her expectations of buying fruits for farmers online. She calculated an account and eliminated bad fruits. According to the purchase price, the actual edible pounds and offline Price comparison, some agricultural products are still affordable, “If I encounter cheaper in the future, I may still continue to buy.”
In the face of business operation logic, price and quality are irreconcilable contradictions. When a user purchases a product at a price much lower than the market price, the level of the received product may be lower, even if the origin is straight Reduced middlemen links.
二 、
The platform’s agricultural assistance activities launched to solve the slow-moving agricultural products are sometimes used by middlemen. “Agricultural assistance is not farmers, but middlemen.” A user has experienced agricultural assistance several times. Fruit realized this after a rollover.
On March 6th, the fast hand network Red Simba issued an apology letter saying that they wanted to do something for the agricultural undertakings. I did not expect that the enthusiasm and trust were found out by the supplier. In the case of telling us, a large number of regional orders were refunded without permission, because the cost was too high, the region was too far away, and they cost too much; there was less two pounds for the regions where they can be shipped.
This stems from a large amount of fruit that was recommended by the Simba team. “I wouldn’t have bought it if it wasn’t for the farmer and cat who said they were farm helpers. None of them could be eaten. They said it was a net weight of 9 kilograms and a box of 10 kilograms, but the weight was insufficient.” Mango is cyan, and the product weighs only 8.4 kilograms in a box.
“Some agricultural aids are actually commercial operations, they are just the secretive minds of ordinary good people.” Fresh food industry practitioners and users who know users “Jiushan’s Shore” said.
Some shops under the banner of helping farmers are actually shops operated by middlemen and suppliers. “The fruits I bought for farmers, Guangxi Wokan are from Yunnan, and Fujian Red Bar is from Chengdu.