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With the end of the epidemic in the future, the intensity of doctors’ offline consultations will increase significantly, and the enthusiasm for online consultations may show a significant decline. At that time, patients will also quickly return to the offline line. Only a few common and minor diseases may choose Internet medical treatment.
With similar medical resources, Ping An Good Doctor and Dr. Chun Yu should be able to increase user stickiness through better services and content communities. In the competition for medical resources, JD Health is at the forefront. Through deep binding and cooperation with hospitals, it has built smart hospitals with a number of large public tertiary hospitals, making it a part of the Internetization of public hospitals.
An industry development direction worthy of attention is AI doctors. Although the current patient’s recognition of AI consultation is not high, AI doctors are not far away from us. According to the data, Zhongshan Eye Center opened the world’s first ophthalmology “AI doctor” clinic as early as 2017, but currently AI doctors have not Qualification for independent practice still requires further data support and policy approval.
An interesting phenomenon is that if you hide the platform name, the current major Internet medical platforms have similar functions except for the main color. Even the names of “quick consultation” and “find a doctor” are extremely similar. In the absence of special services, homogeneous competition makes the differences between platforms not obvious.
[Concluding remarks]
Because of the special nature of medical services, more than half of the medical needs require examination and surgery through offline consultation. However, subsequent follow-up consultations can often be completed online. In the past, Internet medical treatment mainly faced non-necessary disease groups. , Is extending to the return visits, rehabilitation of the disease population.
The number of people who are in need of consultation due to the epidemic situation has also revealed that doctors on the Internet medical platform respond slowly, the platform has a low level of intelligence, and the lack of Internet services. Understanding the notes was just a question about chronic pharyngitis, and the longest time was about half an hour before and after, most of them were waiting for a doctor’s reply.
No matter how the doctor’s resources are grafted onto the platform, the final test is not the number of doctors, but the quality of doctors’ visits. Facing intenseDoctor resources competition, the real Internet medical leader, should be a combination of offline medical resources and Internet technology. Nowadays, various Internet medical platforms are still competing for “talents”, and they are also promoted by famous medical experts. There is a long way to go.