Overall, “Mulan” is currently the right choice to leave the Asian market and actively embrace the North American market.
Editor’s note: This article from the micro-channel public number “One observation entertainment” (ID: yiyuguancha) , of: Dewey.
The original “Mulberry” Chinese market custom film “Mulan” did not disrupt the original plan because of the unintentional guest of the epidemic, but still chose North America to release it as scheduled.
At more than 9 am on March 10th, Beijing time, “Mulan” held its grand premiere in Los Angeles “without fear of epidemics.” Starring Liu Yifei, Jet Li and Zhen Zidan all attended the scene. Liu Yifei’s phoenix skirt attracted a lot of attention at home and abroad. # 刘亦菲 凤凰 婚纱 # also successfully seized the topic of domestic Weibo and quickly attracted 300 million readers.
After the premiere, the word-of-mouth ban on “Mulan” was lifted, and almost positive comments were welcomed. Combined with the promotion of many heavy materials in the film not long ago, the movie sound of “Mulan” at this time in North America has soared unprecedentedly, and it has also wiped out the haze of its withdrawal in many regions in Asia.
From February to March this year, with the spread of the global epidemic, “Mulan” was in a dilemma. “Leaving the global market aside” or “abandoning the Asian ticket warehouse” seems difficult to choose from the outside world, but Disney has made a vigorous choice and is still released in North America as scheduled.
On the one hand, “Mulan” has been withdrawn and extended in Japan, South Korea, Hong Kong, China, Taiwan and other Asian regions since March 2. As for the mainland, “Mulan” has not even ushered in a real file, and the simultaneous release of the North 3.27 US has become a zero probability event.
▲ Stills of “Mulan”
On the other hand, around March 5, Disney quickly confirmed that films such as Mulan and Black Widow are not