How to achieve the leaping goal of 400,000 annual sales?
Editor’s note: This article comes from “ Future Car Daily ” (WeChat public account ID: auto-time), author: Li Huanhuan.
Author | Li Huanhuan
Edit | Xu Yang
On March 10, some media reported that Hong Hao, the vice president of Dongfeng Renault and the director of the marketing department, had already submitted an application for resignation and obtained approval from the headquarters.
Dongfeng Renault ’s public relations department told Future Car Daily that “Hong Hao left the company due to personal reasons and has not announced his successor. Hong Hao ’s departmental administrative affairs are temporarily represented by a Deputy Minister of Marketing Each business department reports directly to management. “
The above person said that it is still in the epidemic prevention period, Dongfeng Renault is tentatively resumed on March 16.
Dongfeng Renault’s situation in recent years is not optimistic. After the highlight of the year when the sales volume exceeded 70,000 units and the growth rate exceeded 140% in 2017, its sales volume fell all the way. Cars.
Dongfeng Renault is working hard to break through in order to get rid of the low sales volume as soon as possible. Electric cars have become a hope for Dongfeng Renault.
On September 5, 2019, Dongfeng Renault’s new pure electric SUV Renault e Nuo was officially launched, and five models were launched with a subsidy price of 61,800 to 71,800 yuan. Renault China told Future Car Daily that it sold 2,568 units within two months of its launch.
As the first electric vehicle in Dongfeng Renault’s “Vision 2022”, eNoo has the responsibility to help Dongfeng Renault boost sales and save the situation. According to the plan, by 2022, Dongfeng Renault will launch nine domestic models with annual sales of 400,000, including three electric models.
In terms of sales in 2019, it is very difficult for Dongfeng Renault to achieve this goal.
Hong Hao has been with Dongfeng Nissan since 2003. He has successively served as the Deputy Director of Sales Department of Dongfeng Nissan Passenger Vehicle Company, Deputy Director of After-sales Service Department of Dongfeng Nissan Passenger Vehicle Company, and Full-time Deputy Head of Sales and Headquarters of Dongfeng Nissan Sales Headquarters Key positions such as Chen’s business department.
In October 2018, Hong Hao succeeded Chen Xi as the vice president of marketing and sales and the director of the marketing department of Dongfeng Renault Automobile Co., Ltd., responsible for Dongfeng Renault’s marketing, sales, after-sales, channel management, and system construction. Unfortunately, Hong Hao did not lead Dongfeng Renault out of the quagmire.
Dongfeng Renault has not identified who is Hong Hao’s successor. What is certain is that the new sales helm will face great challenges.
