This article is from the public account “ make a movie together (ID: yiqipaidianying) “, author: 1674, title figure: Liu Yifei in” Mulan “UK premiere, from IC photo.
The Hollywood movie market was also choked by the new crown pneumonia epidemic.
Nearly ten Hollywood films including “Mulan” announced withdrawal or extension, Tom Hanks, the elder brother in the eyes of the American people, and his wife were unfortunately infected with new crown pneumonia. The filming work, the suspension of the global Disneyland business … Within two days, the experience of the Hollywood movie market reappeared yesterday, just like the disappearance of the Chinese New Year stalls in the Mainland a month and a half ago.
As the leading global film market, the massive shake of the Hollywood film market will undoubtedly cast a shadow over the global film market throughout the year. How will the impact of Hollywood movies on the future development of China and the global film market?
Bad news keeps coming
There is no doubt that the severe hit of the Hollywood movie market at the moment is unprecedented. From the situation in the first half of the year, the films originally scheduled for March to April have been withdrawn or postponed.
itsIncludes “Silence Place 2” (Originally scheduled 3.20) , “Mulan” (Originally scheduled 3.27) ,” New Mutant “ (Originally scheduled 4.3) ,” Love Bird “< span class = "text-remarks" label = "Remarks"> (Originally scheduled 4.3) and “Staghorn” (Original scheduled 4.17) < / span>, the new dates for these retired videos have not yet been announced; at the same time, the original “Rabbit Rabbit 2: Escape Plan” scheduled for April 3 will be extended to August 7 and originally scheduled for April 10 “007: No Time to Die” will be postponed to November, and “Speed and Passion 9” originally scheduled for May 22 will be postponed for one year and will be released in 2021.
Except for the previous version of “Magic Fairy 2” on April 10th, there is no notice of the date change, the North American market ’s March-April movie schedule is completely blank. If “Black Widow” is not changed, (Originally scheduled for May 1st) , the earliest to see Hollywood blockbusters is to wait until May.
However, at present, the epidemic in North America is still in the midst of further outbreaks. Disney has withdrawn three films, suspended the first group of shooting of “Shangqi”, and closed Disneyland around the world. “Black Widow” also has Scarlett Johnson’s staff said that they are on the sidelines, so “Black Widow” in early May is also likely to change files.
When it comes to theaters and theater lines, although theaters in North America are not yet closed, a survey conducted by Hollywood Reporter shows that 38% of the United StatesChinese adults support the temporary closure of movie theaters, 46% of respondents support the cancellation of all upcoming movie premieres, and 40% believe that cinemas should take measures to prevent virus transmission.
From public opinion, The people in North America are also increasingly aware of the seriousness of the epidemic situation. They are afraid of crowds of people like movie theaters. On the one hand, there are no new movies, and on the other hand, the audience will not enter. The days in the cinema are also quite difficult.
At the same time, a number of film festivals and events have also been affected by the epidemic situation. For example, this year ’s Southwest and Southwest Film Festival has announced the suspension of (Originally 3.12 to 3.22 ) , and Tribeca movies are delayed (original 4.14 ~ 4.26) ; and two major American exhibitions are also affected ACE, originally scheduled to be held on the 20th to 22nd of this month, announced the cancellation of the ACE in Boston, and WonderCon, which was originally scheduled to be April 10-12, announced the extension.
In addition, CinemaCon also announced the cancellation of this year’s event. This cinema expo was originally the largest new movie promotion event in North America, and the cancellation of this event will undoubtedly make The cinema line project is also affected to some extent.
In addition to the movie market shock, the entire entertainment industry is also stalled to varying degrees. For example, the Broadway in the United States is closed, and Universal Studios is closed at the same time that Universal Studios is closed. (except Universal Studios Singapore) , TV programs and episodes have also been temporarily suspended, including ABC’s Grey’s Anatomy, and CBS ‘James Late Night Show “, NBC’s” Seth Evening Talk Show “and NBC’s” Bear Bear Evening Show “, etc.Murder, Disney + ‘s Falcons and Winter Soldiers, Netflix’s Same-Wife Club, Reincarnation Party (extended), and Apple TV +’ s Morning News are all tentatively produced.
It can be seen that the North American entertainment industry is experiencing the cold winter of the Chinese entertainment industry a month and a half ago, and this is only the feedback from North America. In Europe, with Italy, Spain, France and other countries entering an emergency situation , Italy ’s blockade of borders, and French national schools ’suspension of classes, their feedback on the entertainment industry is also not optimistic. For example, although the Cannes Film Festival has not yet said whether to reschedule, it was originally scheduled for March 30 to April 2 Cannes International The TV market (MIPTV) has been cancelled.
Maybe the epidemic tornado has passed through China and even Asia. People in the Asian region have relatively embarked on the process of “repairing” and “rebuilding” after the disaster. However, the impact of the epidemic is now portraying profound and indelible effects on a global scale. impression.
Chinese film and television see hope
From the perspective of the global epidemic situation, China ’s epidemic development has entered the middle and late stages, and newly diagnosed cases in China have fallen to single digits for the first time. (8 cases ) . In Hubei Province, where the epidemic is most severe, the number of newly diagnosed cases has been below 100 for a week since the 6th. There are also multiple provinces (districts, cities) span> successively “cleared”.
While the situation of epidemic prevention and control has improved, the Chinese film market is also waiting for signals of recovery.
A few days ago, there was an uproar about the resumption of work in the cinema. Although everyone was still worried about going to the cinema to watch movies, the domestic epidemic has improved and social life work is back on track. The return to the cinema and the recovery of the entire movie market are just around the corner.
The Shanghai drama industry has announced the resumption of work, and Happy Twist Drama will be on stage at the end of this month , which also means that the offline entertainment industry is starting to restart. This afternoon, the Shanghai Film Distribution and Screening Association issued a notice on “Cinema (City) Technical Guidelines for Rehabilitation and Epidemic Prevention”.Maritime theater resumption workers have made various requirements for epidemic prevention, and under these signals, sir also predicts that movie theaters across the country, except Hubei, will usher in full resumption of work in mid-April.
But everyone knows that even though the domestic movie theaters are open, they will also face a period of neglect without new films and a large number of audiences watching movies. Earlier in several articles, Sir was mentioned that the domestic film market is expected to enter a state of recovery at the end of March and April, and the May 1st gear will usher in the first round of climax. Please note, however, that such an estimate is at a time when the Hollywood movie market has not yet experienced such a large-scale shock.
Some Hollywood imported films that were originally scheduled for the end of March and early April, such as “Mulan”, “New Mutant” and “Quiet Land 2”, can be introduced at the same time, which can inject some vitality into the film market. . But Hollywood movies have basically cleared the March-April period, so this transition period of the domestic film market will also become longer due to the loss of vitality.
Looking at the film market in the next two months, the collective removal of new Hollywood films and the new Chinese films will never be released in this period. Therefore, the film market can only rely on more stock movies. The epidemic affected some imported films that were helpless to withdraw, such as some Austrian movies this year, “Jojo’s Whimsical World”, “Little Woman”, “Marriage Life”, “1917”, etc. “Zhongxie”, “Love Saint 2” and so on may or may get a screening opportunity at this time.
1905 Guanwei also released a news saying that China Film Distribution coordinated the film organizers to organize Chinese and foreign classic film exhibition activities (this Weibo has been deleted) , Classic films from the late 1980s, including “The Price of Madness” and “The Tomb of the Burglar Princess”, have been ranked in 2020. This also means that these movies may also become the film market. Boost during recovery.
At the same time, the domestic film market structure in May may also change with the large-scale withdrawal of Hollywood movies. Currently, “Speed and Passion 9” in late May has been postponed, and “Black Widow” is still in Wait and see, if “Black Widow” also withdraws, then there will be no Hollywood blockbusters in the movie market throughout May.
In a previous survey of movie theaters resumed by Sir, many viewers also expressed their willingness that “Hollywood blockbusters are more attractive to them”. So if Hollywood movies continue to miss the May deadline, the overall market may be Nor is this the optimism previously estimated.
Of course, the withdrawal of Hollywood movies also left more room for domestic films to some extent. The future recovery and even revival of the film market will fall on the shoulders of domestic films. The back of the risk is exactly the opportunity, and Sir is also looking forward to having excellent domestic movies that can inject a strong agent into the market at this time.
On the whole, the deadlock in the domestic movie market and the entire entertainment industry has begun to thaw as the epidemic situation eases. The movie theaters are preparing to open for business and the crew will resume filming. Although the future recovery is long, we have begun Take a step.
Stuck in many regions around the world
In the epidemic prevention and control of new crown pneumonia, China was the first to eruption and ushered in the victory of the war, but the situation is still severe for North America and Europe, where the epidemic is most severe.
In the past week, bad news has continued in the Hollywood film market, and everything from movie projects to offline activities has stalled due to the epidemic crisis. The March to April film was massively withdrawn, but the arrow was withdrawn on the string, which not only affected the box office revenue of the film, but also how the future of the film was placed also disrupted the layout of the North American film market to a certain extent. What to do with a movie in the future is already a lot of bad things.
“Stills of Mulan”
The damage that is more serious than the box office is undoubtedly the impact on the company’s stock price. In the past week, the US New York stock market has melted twice, and the three major stock indexes have continued to plummet, such as Disney, Comcast, Viacom, and AMC Theaters. Many other entertainment stocks also hit new lows or close to lows for the year. In the past two days, news such as the announcement of the withdrawal of multiple files may have a further negative impact on the stock price.
But for streaming media, the epidemic crisis may also open up the way for them to rise. In the survey initiated by the “Hollywood Reporter” mentioned above, 43% said they I also hope to watch movies online, while 21% of people said that due to the impact of the new crown epidemic, renewed video site membership. It can be seen that when everyone is trapped by the epidemic and can only perform entertainment activities at home, streaming media and video sites will undoubtedly become more dependent on the audience.
This can also be seen from the stock price change. Although Netflix’s stock price has also fallen in the past week (after all, the United States has fallen), it is still higher than the lowest point, and some analysts have said that if the company can make consumers more Staying at home more often may benefit from the outbreak. (This paragraph is taken from the “Beijing News” report) Therefore, there will undoubtedly be some exports under the influence of the epidemic, especially for streaming media and video websites, such as HBOMax, which Warner originally planned to launch in May, may be launched in advance, Netflix, Disney + Some new projects of streaming media platforms such as, hulu, and Apple can also be launched in advance.
A major earthquake hit the North American entertainment marketAt the same time, Europe is also in deep water. European film markets have a high dependence on Hollywood films. The epidemic crisis has broken the order of social life and production in the country. The film market has fallen into trouble. The shock of Hollywood will undoubtedly further affect the overall European film market.
At the same time, looking at Asia, the Japan and South Korea epidemic broke out at the end of last month and is currently transitioning to the late stage of the epidemic. At the same time, many movies have been withdrawn or changed in the two countries, and some cinemas have closed. The recovery of the movie market is also affected by the epidemic situation, but for the Japanese and Korean domestic markets, domestic films account for 40% -50% of the market share, so the large-scale withdrawal of Hollywood movies will not affect the film markets of the two countries. It’s too big. The epidemic situation of Japan and South Korea is also ahead of that of Europe and the United States. The recovery of the film markets in the two countries may usher in a new situation in May.
For India, which is also a big film country, India ’s domestic film production is considerable, and domestic films occupy a high position in the market, and the current epidemic situation in India is more optimistic. Therefore, the Indian film market as a whole is the least affected region. .
Based on the situation in various countries and regions, the epidemic crisis caused by new crown pneumonia has spread globally. Basically, the film market in each country and region will fall into a cold winter of 2-3 months. With the development of the epidemic situation, all levels of society begin The film market is also recovering, and the Chinese film market is expected to become the first market to recover.