Once the audience ’s attitude to watching a film and television drama was dominated by film critics, but now it is the era of short videos, and film and television numbers in various video formats have sprung up.

Editor’s note: This article comes from WeChat public account “Puffer Film and Television Archives” (ID: htysda), author of Puffer Films and Television Archives.

Author / Xie Weiping
Once the audience ’s attitude to watching a film and television drama was dominated by film critics, but now it is the era of short videos, and film and television numbers in various video formats have sprung up.

The biggest position among them is now the two highland B stations and vibrato for short video content creation.

In the environment of station B, because of the good social atmosphere and high user stickiness, creators can be patient. This type of video is generally longer, and more than 15 minutes is a common thing, and some are very long. Even as long as an hour or two. In recent years, many film and television UP masters with millions of fans have been born. They have been chased by fans for many years, but they are also facing the problem of slow growth and impeded commercial realization.

In the vibrato environment, the film and television numbers have risen suddenly in the past year, and some have seized the vertical screen short videos in pursuit of coolness and curiosity, and explained a lot of thriller and horror films in a very short period of time. For millions.

At the same time, as Douyin embraces the film and television industry and actively promotes TV and movie dramas to enter Douyin’s official propaganda trend, including online movies, theater movies, and TV shows have entered Douyin publicity, and the results are obvious. The film and television number is also integrated into the torrent of film and television marketing, and looks forward to a share of the marketing.

Millions rely on Tucao to become famous in station B, but it is difficult to get out of the circle.

The first time Liu Biao’s movie was updated at station B, or in April of 4 years ago, it was a commentary on a rotten movie “The Stunning Pen Fairy”. It took 4 minutes in total, and finally received more than 400,000 views , More than 2,000 barrage.

This video has established Liu Bei’s cynical, utterly cynical and critical style, which is exactly what the users of station B love.

Following the successful experience of the first video, he later made a series of horror movies and quickly increased the number of fans. By the end of 2017, he had become the leading UP host in station B, sitting on a hundred Million fans.

While making Liu Bie’s movie, Liu Bie and his partners used the methods of incubation and invitation to join to support the old heresy movie and tree root dragon.