The epidemic has caused all industries to step on the brakes, the film industry is particularly serious, and audiences cannot enter the theater. Now major awards ceremonies have also been suspended or Postponed, now it’s time for the filmmakers to hug themselves and spend the hard time together.
article public from No.” movie Intelligence Service “, author: Martin.
Today, the Cannes International Film Festival officially announced that due to the new crown pneumonia epidemic, the film festival will not be held from May 12 to 23. As for whether it was postponed or closed, the film festival did not give accurate information. However, the organizing committee said that several options are still being considered, the first is to delay the film festival until the end of June to early July.
At the same time, the American Academy of Motion Picture Arts and Sciences also issued a statement saying that for the consideration of the film industry, the 92nd Academy Awards ceremony is evaluating the unpredictable situation and possible changes from various perspectives. The evaluation results will be announced in the future.
As two major film events in the world, the changes at the Cannes Film Festival and the Oscar will undoubtedly have a huge impact on the global film industry, and thus affect the ecology and trends of the entire industry in the future. Of course, with the global epidemic raging, the movie industry is powerless. As Spike Lee, chairman of the jury of the main competition of the Cannes Film Festival, said, for the life of the world’s people, the hobby has to be second.
What does Cannes and Oscars mean for the global film industry?
In fact, during the early days of the Cannes International Film Festival, there were changes that were suspended or even cancelled due to war, financial difficulties, and other reasons. In 1968, influenced by the May storm political events in France, the film festival also made a decision to stop midway. In the course of the development of the Academy Awards, there have been three delays due to force majeure such as the floods in Los Angeles.
It can be seen that These factors that prevented the film festival from being held in the past are strongly “regional”, but the development of this epidemic is global, Although the current domestic epidemic The situation is beginning to be clear, but overseas is in a critical period of prevention and control. This decision of the Cannes Film Festival and Oscar’s two top global film industry events also reflects the severity of the epidemic.
From the last century to the present, the Cannes Film Festival and the Oscars, which have a history of decades or even nearly a century, are not only a simple film exchange event that comes as expected every year, but also represent the trend of the global film industry. , Guiding the future development of the industry, this is also the value and significance they carry.
This value and meaning first manifested in the artistic level. Take the Cannes Film Festival, as the world’s most prestigious and influential film festival, the discovery and selection of high-quality new films often receives great attention from everyone. For example, the Korean movie “The Parasite”, which won the Golden Palm Awards last year.
Film festivals often say that they are “gilded”. The essence of the festival is to use the festival’s authority to reflect their artistic value, and this search for artistic value is also the festival’s contribution to the development of the industry. In addition, the Film Festival’s essential classic film screening is also a heritage of film art, carrying an inestimable artistic value.
After “gilding”, the market value of movies will rise accordingly. Although “Parasite” has not been released in China, the movie has broken the highest record of South Korean film copyright sales. It has performed well in South Korea, including North America and France, breaking multiple box office records.
The honorable value of the Oscars is actually here. The “Green Book”, which won the Oscar best film last year, landed in the domestic market after 3 days and successfully won nearly 500 million box office, breaking the domestic box office record of the best Oscar film. Of course, the value of these two films is not given by the Cannes Film Festival or Oscar alone, but has been recognized by many film festivals and awards ceremonies, but in any case, this is the market value given to the film by the film selection mechanism.
In addition, the Cannes Film Festival also has a very important market exhibition unit, which is a major venue for global film copyright transactions, attracting many film merchants to stop and promote the output and introduction of high-quality films worldwide. This is also another major market value carried by the film festival. Many of the movies just after screening at the Cannes Film Festival will become popular deals here.
From the artistic value to the market value, although the Cannes Film Festival and the Oscars receive a wave of rumors and doubts every year, it is undeniable that they still have a high status in the current film industry and have a great right to speak. So, what impact will these two changes have on the future film industry?
The whole event is underway, and the hosting of global movie events is facing a reshuffle
Under the stagnation of the global film market, changes in film festivals and awards ceremonies are naturally helpless. Under the change, the entire movie ecosystem will undoubtedly be affected more comprehensively.
Although the new Oscar will only be held in February next year, due to the qualification of Oscar candidates, the film will be shown at the Los Angeles Commercial Cinema for at least one week within the prescribed one year.
At present, most of the movie theaters in Los Angeles have closed their doors. It is unknown when the epidemic will end. After the global market is shut down, new movies may be significantly reduced throughout the year, and the range of films available for awards will naturally be reduced. Reduction, which will inevitably have an impact on Oscars, and the decision to consider rewriting the registration rules also appeared.
For the Cannes Film Festival, which will be held in May, its business of selecting new works and showing classic films will be affected.
However, objectively speaking, if the film festival is only postponed, the impact in this respect will be minimal. After all, this is only a matter of time and it will always come. But if the film festival finally decides to stop, many excellent films will undoubtedly miss this opportunity to be exposed and even add value. In this way, the industrial market will lose a lot of stimulus, coupled with the lack of market exhibitions, the enthusiasm for copyright transactions will decline, and the global film industry market will face a more severe blow.
Although the domestic film market is gradually starting a resumption mode, due to the global epidemic situation and the development of the industry, domestic imports of imported films and co-production cooperation will naturally be subject to some restrictions, which will affect the development of the entire film industry .
In addition, the extension of the Cannes Film Festival will definitely disrupt the schedule of the annual film festival, which will affect the development trends of the Shanghai International Film Festival, the Venice International Film Festival, and the Toronto International Film Festival.
Because of the special nature of the film festival, the dates should not be arranged too closely. First of all, there are definitely not too many new films to choose from for the film festival. Second, although the film festival can boost the industry construction after the epidemic, too intensive hosting will also consume the entire film industry, including the energy of filmmakers. .
Thus, it is expected that not all film festivals will be able to be postponed after the epidemic recovers. Whether it is competition or negotiation is unknown.
Global filmmakers must be united and united, and overcome difficulties together
This is not just the Cannes Film Festival and the Oscars. Previously, global film events including the Beijing International Film Festival, the Southwest South Film Festival, the Tribeca Film Festival, and the London LGBTIQ + Film Festival were announced Postponed or even cancelled.
Under the severe market environment in which global theaters are shut down, film crews are suspended, and new films are withdrawn, various changes around the film festival have long been expected decisions. It is a low tide, it is an opportunity. Although the industry is difficult, there are many possibilities for breakthroughs.
Take the film festival as an example, although it ca n’t be held offline, you can use the current developed Internet information technology to carry out various online activities, such as cloud premiere, cloud selection, cloud forum, cloud trading, etc. It is unknown whether to host an online film festival and open up new forms of communication. Many domestic audiences are also calling for the birth of this new thing on social platforms.
Of course, in order to put it into practice, the organizer will have to put more effort and make more preparations. And compared to offline, whether it is a cloud film festival or other cloud communication activities, its efficiency will definitely decline, which also poses more severe challenges for filmmakers worldwide.
Now that the domestic epidemic situation has reached the end, I believe that the global epidemic situation will be effectively controlled in the near future. In this process, global filmmakers still need to unite and unite as one, and wait for the epidemic to improve and shape the movie event.