The official guide price is 358,800-45,500 yuan.
Editor’s note: This article comes from “ Future Car Daily ” (WeChat public account ID: auto-time), author: Zhang.
Author | Zhang Yi
Edit | Li Huanhuan
On March 20, the new Land Rover Discovery Sport Edition was officially launched, and five models were launched in the Chinese market with an official guidance price of 356,800-45,500 yuan.
This model is based on Jaguar Land Rover PTA luxury horizontal engine platform production, equipped with new ATRS all terrain technology, second generation intelligent all terrain feedback adaptation system, ATPC all terrain process control system, all terrain “perspective” technology, etc., providing L2 Level Autonomous Driving Assistance System.
The Land Rover brand was born in 1948 and has a history of over 70 years. The brand is dedicated to the production of all-terrain vehicles, and it has formed three product families, the Range Rover series, the Discovery series and the Defender series. In 2003, Land Rover officially entered China, and in 2015 launched the domestically produced Range Rover Aurora and the domestically produced discovery god.
“Since its birth, all-terrain has been accompanied by Land Rover,” said Hu Bo, executive vice president of product and marketing for the sales and service organization of Jaguar Land Rover China and Chery Jaguar Land Rover.
In order to improve the health level in the car, the new Land Rover Discovery Sports Edition comes standard with an air quality monitoring system, a PM2.5 haze purification system, and a nano-level anion sterilization system. The sterilization rate is up to 95.96%.
The new models are produced by Chery Jaguar Land Rover Changshu production base. Changshu production base is Jaguar Land Rover’s first vehicle manufacturing plant outside the UK. The plant has launched five models of Land Rover Range Rover Aurora, Land Rover Discovery Sport, Jaguar XFL, Jaguar XEL and Jaguar E-PACE. Completed production of the 300,000th vehicle.
The financial report shows that from October to December 2019, Jaguar Land Rover’s operating income was 6.4 billion pounds, an increase of 2.8% year-on-year., Sales in the Chinese market increased by 24.3% year-on-year. From the perspective of product performance, the sales volume of the new generation Land Rover Range Rover Aurora in the global market increased by 30%, and the Land Rover Range Rover sport increased by 9.2%.
In February this year, Jaguar Land Rover suffered a decline in sales due to the epidemic, and sales in China fell by 85% year-on-year. In order to reduce the dealer’s financial pressure, Jaguar Land Rover decided early last month to cancel the dealer’s monthly assessment and provide the dealer with appropriate inventory subsidies based on the model.
Earlier this month, Jaguar Land Rover’s parent company Tata Motors said that most of its dealership staff and facilities in China have contracted due to the outbreak, and this situation is expected to continue until the end of March. improve. Based on this, Jaguar Land Rover lowered its full-year profit forecast. It is expected that the operating profit margin for the 2019/20 fiscal year (April 1, 2019-March 31, 2020) will fall by about 1%.