This article is from the WeChat public account: brain polar body (ID: unity007) , author: Tibetan fox, title figure: vision China

Little forklift vomiting mud sauce love you!

Hot noodles (Wuhan), come on!

X country, X province, hurry up to copy jobs!

Who’s not a baby yet ~

Perhaps everyone will laugh at these familiar online languages ​​and sigh “So cute” and “Meng Meng Da”. However, when the expression of the “moe line” of the younger children began to extend to serious public topics (such as epidemics, citizenship, etc.), the sense of disobedience began to appear.

Why is anthropomorphic forklifts more desirable than real workers? Why are young and middle-aged people proud of their words and deeds? Why do fans and idols have to bring in family members? Everyone is beginning to get confused.

The poet Kitajima once said that the decline of the entire society is eroding from the entertainment industry to the fields of literature and art. Perhaps this particular phenomenon can be explained.

But how did the population decline? “High-tech pacifiers” may be a non-negligible existence.


Is the Internet younger, is it really alarmist?

Brzezinski, a former assistant to the national security affairs of the United States President, has proposed the famous “nipple theory”-because 80% of wealth is in the hands of the other 20%.

In order to comfort the “abandoned” people in society and avoid class conflicts, one way is to let companies make “nipples” in large quantities-addictive pastimes and sensory products (such as the Internet, TV and games) fill people’s lives, divert their attention and dissatisfaction, and immerse them in “happiness” without losing their ability to think about real problems.

Today, many middle-aged and young people are reluctant to learn from the young and young cultures. The social, cultural, and economic background that formed this phenomenon is long and complex. As early as 16 years ago, Neil Bozeman mentioned in the book “Entertainment to the Dead” that the advent of television urged society to enter the era of entertainment, and the result of indulging in electronic content was the shallowness of human thought.

Today, we may also have to face up to the fact that the Internet technology industry is also putting people in a new era of “nipple music.”

The most typical example is that whenever a public opinion campaign breaks out on social media, non-black-and-white child-like thinking is used, and even “reporting” and other “told teacher” methods are used to deal with the problem; most people are addicted to short videos and other content , Knowing that “emptiness” and “wasting time” can not extricate themselves.

This is obviously not that the winter vacation is too long, and the elementary school students are too busy, because there are various anthropomorphic content, which also allows adults to think “boyish” while always thinking “childish”, and even start to “go “Humanization”, shouted 666 to the forklift …

This pot needs to be backed up by the Internet industry.

What are the sequelae of high-tech pacifiers?

As a tech media practitioner, why do I pin the Internet of “light of modern technology” on the pillar of shame?

First, the Internet fosters fragmented thinking and expression.

On the one hand, the Internet has led people to deal with multi-threaded tasks at any time. People who are accustomed to Internet life may have the intuitive feeling that they may be interrupted at any time.

Teachers broadcast live at home, from time to time, family members appear in the picture to ask for warmth; online classes are written, and I want to go to the game for a while; half of the homework is written, and new news comes in WeChat; just ready to process mail, Followed bloggers posted new videos! People who switch states in multitasking, all kinds of information interference or environmental changes need the brain to make judgments, which makes it difficult to read deeply and focus for a long time.

Furthermore, in order to attract more reading, fragmented information often simplifies knowledge and information, which leads to the shallowness and even entertainment of the content, which obscures the underlying knowledge principles. Under this vicious circle, people’s logical thinking and concentration are also limited.

As Neil Bozman said, “The medium is cognition”. Language has shaped people’s thinking. After becoming accustomed to fragmented life and content, people’s thinking also tends to become younger with Internet buzzwords. , Lose sensitivity to the logical system of written text.

InterconnectionThe second characteristic of the net is capital-driven.

It is not difficult to find that popular cultural products are rapidly “youth”, fantasy literature, American literature, draft variety shows, cross-border IP … began to replace rational “middle-aged” products and become the darlings of the capital market. This has also led many content producers to choose younger marketing methods in order to cater to young people. Selling cute, selling people, and selling cp are all aimed at the young consumer group.

Benjamin Barber mentioned in his book “Consumption: How the Market Destroys Children, Decreases Adults, and Devours Citizens” that consumerism effectively keeps adults in the psychological state of children.

The pursuit of scale and free effects in the Internet business model has also made user parameters a key indicator. To please and attract young people who are most likely to develop high viscosity has also formed a cultural atmosphere for all children.

Sean Parker, Facebook’s first president, spoke last November, arguing that Facebook knew from the beginning that it created something that exploits “human psychological weaknesses.” He said-“God knows what it does to children’s brains.”

In addition, the Internet-driven trend of rich media has also exacerbated the decline.

Adolph Huxley once said: People tend to fall in love with industrial technology that makes them unable to think.

Visual art is a great media invention. However, the promotion of new media forms such as short video, micro video, and VR by Internet technology has also gradually given the public autonomy.

On the surface, users can switch freely between different videos and bloggers. In fact, visual text as a cultural product has been preset by platforms, MCN agencies, advertisers and creators in accordance with their business purposes and production models. It’s set, and even the time, rhythm and viewing effect of the watch are in the hands of the producer. <