From the high point of the year on February 12 to the present, Apple’s stock price has fallen 30% in 28 trading days.

Apple’s stock price plummeted 2.12% on Monday, and its market value fell below $ 1 trillion. The current market value is $ 981.7 billion. There is only one Microsoft company left in the trillion-dollar market cap club.

Since mid-February, the impact of the epidemic has brought Apple down from a high of 1.4 trillion US dollars. From the high point of the year on February 12 to the present, Apple’s stock price has fallen by 30% in 28 trading days. Mobile phone for money.

The epidemic has directly affected the production capacity of Apple’s supply chain, and also cracked down on the consumption of Apple’s end products. At present, in addition to the Chinese market, Apple has closed direct stores worldwide. Wedbush predicts that the outbreak will have a significant negative impact on Apple’s business model in the foreseeable future, and that the company’s retail stores outside China may remain closed for a long time.

At the same time, the epidemic has also disrupted Apple’s new product release rhythm. Apple’s spring conference has been cancelled, and the iPhone SE 2 has no chance to meet with you in the spring.

What’s more terrible is that whether Apple’s 5G iPhone will come out this year is also overshadowed. Previously, investment bank Wedbush analyst Daniel Ives reported that Apple would not release 5G phones this fall as the epidemic affected the Asian supply chain.

Wedbush estimates that the number of previous generations of Apple’s iPhone will be approximately 925 million, of which only 350 million will enter this year’s replacement cycle, which may bring Apple $ 131 billion in revenue, but The previously estimated decrease was 14%. Due to many negative factors, Wedbush cut Apple’s target price from US $ 400 to US $ 335, the expected profit in the first quarter of this year from US $ 65 billion to US $ 50.3 billion, and the second quarter from US $ 58.7 billion to US $ 48.5 billion.

The house leak has been in continuous rain. Since this month, Apple has been punished three times in a row, totaling 18 billion yuan. On March 16, local time, the French authorities issued Apple 1.1 billion euros >) Fines set a record. In response, Apple said it would appeal.

Earlier this month, Apple swallowed two other tickets. For one, Apple agreed to pay $ 500 million in settlement fees because of a “speed-down door.” Second, the U.S. court previously ruled that Apple would compensate California Institute of Technology for $ 838 million, andRecently, Apple’s request was rejected and the original sentence was upheld.

Apple’s toughest moment in recent years has come. How will Cook respond?

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