In addition to the C2M merchants that were sold every day, the 1688 merchant resources under the B2B business group will be introduced as important merchant resources.
Taobao Special Edition is back in the public eye after a year.
Recently, we have learned from multiple independent sources that the special edition of Taobao may usher in a major revision. The core of the revision is on the supply side. In the future, most of Taobao’s special edition products will come from the industrial belt and industrial bases. Mainly, get rid of dependence on Taobao original store products.
Except the original C2M (customer reverse customization) merchants sold every day, 1688 merchants under the B2B business group will be introduced as important merchant resources. Ali said he would not comment.
According to insiders of Ali, the special edition of Taobao will be coordinated by the C2M division. This business unit was established in a low-key manner in December last year. Its core feature is to go out of the Tao department and integrate the resources of the B2B business group. Wang Hai (Via name: Qigong), vice president of Alibaba Manager, two-line report to Jiang Fan and Dai Shan, president of B2B business group.
Prior to this, Ali C2M expansion was mostly based on internal merchants of the Tao system, and the number of merchants was limited. Since last year, it has vigorously expanded the national industrial belt and industrial base. In July 2019, Jiang Fan announced that Juhua’s Tiantian Special Sale plans to complete the intelligent transformation of 100 industrial belts and 10,000 Tiantian factories within 3 years. However, it takes time and effort to expand the industrial belt and base, and the introduction of existing 1688 merchant resources can alleviate the supply of Taobao special edition products to a certain extent.
Taobao Special Edition was launched in March 2019. It has been a lot of benchmarking since its launch, and most of its sales are low-priced products, and there are 9.9 free shipping. However, over the past year, Taobao’s special edition has not performed satisfactorily. The download volume of iOS and Android applications has been out of 200 for a long time. However, recently, the activity of Taobao Special Edition has increased significantly. As of the evening of March 23, Taobao’s special version has rushed to No. 7 in the App Store free ranking version, which is higher than WeChat.
Data source: App Store. The data on the left is as of March 23, and the data on the right is March 22.
At the same time as the establishment of the C2M business unit in December last year, JuCheng launched a cost-effective 10 billionThe subsidy project clearly subsidizes the official brand genuine products, and sets a “poly cost-effective 10 billion subsidy” first-level entrance on mobile phone Taobao. Its intention to locate branded products is already very obvious.
After the upgrade of Taobao Special Edition, Ali’s play in the sinking market has gradually become clear-Taobao Special Edition will focus on C2M white-brand products, while JuChu will focus on major brands.