To provide users with affordable dental beauty treatment in a modern way.
“SouSmile” official website
According to Foreign media reported that recently, the dental startup company “ SouSmile ” A round of financing , the investors of this round of financing are Global Founders Capital, Kaszek Ventures and Canary. To date, the total funding for “SouSmile” has reached $ 11.4 million.
SouSmile is a Brazilian startup in the field of invisible orthodontics and tooth whitening. It was founded in 2018 by Michael Ruah. “SouSmile” has its own brand and retail store. It is a company that integrates technology companies, brand owners and retailers.
In Brazil, which has a large population, there are 2 million orthodontic cases every year. This is one of the largest dental markets in the world, but due to the high price, the penetration rate of invisible appliances is less than 2%. According to Invisalign, the penetration rate in the United States is as high as 40%. In addition, due to Brazilian cultural factors, Brazilians are very concerned about oral health. Therefore, Brazil is a good market for D2C dental startups.
Michael Ruah said that everyone should have a confident smile. The purpose of “SouSmile” is to provide users with affordable dental beauty treatment in a modern way through technological innovation . “SouSmile” Directly to consumers, via São Paulo and RioFive retail stores in De Janeiro sell in-house braces and whitening gels .
With “SouSmile”, users can first obtain the dental evaluation results of professional dentists. The evaluation process includes panoramic X-ray orthodontic photos and dentist clinical examinations. Before starting the treatment, “SouSmile” will show the user a state map of the teeth after the treatment, and the user can see the smile simulation photos of his teeth after cosmetic treatment.
When the user confirms the treatment, “SouSmile” will provide each user with a personalized treatment plan. Users need two months to have a checkup. The cost is about $ 1,000. Michael Ruah said that this is better than similar treatments. span> is 60% cheaper, and users can also pay in installments .
SouSmile uses 3D scanning to print invisible orthodontic devices-it replaces traditional devices currently on the market, while ensuring comfort, practicality and aesthetics. After receiving the customized transparent orthodontic mold, the customer will find that it It is just like an ordinary braces. The only difference is that the transparent orthodontic molds will not be like metal braces , Bring strong metal friction to the mouth. Users will feel much more comfortable when wearing the “SouSmile” appliance.
The whole treatment is fast, it takes three to nine months, and all treatment procedures can be completed in the “SouSmile” shop. After the treatment is completed, “SouSmile” will also provide follow-up consulting services to ensure that users get a good service experience.
“SouSmile” official website
In addition to orthodontics, “SouSmile” also provides teeth whitening services. “SouSmile” retail stores will also sell tooth whitening gels, which have the advantage of being fast and convenient, and the effect is very good.The impurities in the teeth beautify the teeth. “SouSmile” whitening gel does not cause allergic reactions or affect the daily activities of users.
Users can choose a product combination, purchase an orthosis and a tooth whitening gel at the same time, and apply the tooth whitening gel on the orthosis to achieve the dual effects of tooth alignment and tooth whitening.
“SouSmile” will use the new round of financing to expand the store scale, continue to develop the company’s technology, hire new talent, and then continue to expand the brand’s visibility.